Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Lamia Salim, a marketing professional blending digital marketing, data analysis, and social media strategy to drive growth. I’ve led 100+ social campaigns, built AI-driven CRM tools, and delivered measurable outcomes such as increased organic traffic, improved engagement, and data-driven marketing decisions. I thrive in collaborative environments and enjoy turning complex data into clear, actionable insights that fuel business success. I am passionate about environmental sustainability, women empowerment, and animal rights. I value partnerships with academic and industry players, and I’ve even contributed to IELTS training programs. Currently pursuing further studies in management and expansion of my digital skill set in Amsterdam and Frankfurt, I explore opportunities to make a positive impact through marketing, data science, and strategic communications.…Hi, I’m Lamia Salim, a marketing professional blending digital marketing, data analysis, and social media strategy to drive growth. I’ve led 100+ social campaigns, built AI-driven CRM tools, and delivered measurable outcomes such as increased organic traffic, improved engagement, and data-driven marketing decisions. I thrive in collaborative environments and enjoy turning complex data into clear, actionable insights that fuel business success. I am passionate about environmental sustainability, women empowerment, and animal rights. I value partnerships with academic and industry players, and I’ve even contributed to IELTS training programs. Currently pursuing further studies in management and expansion of my digital skill set in Amsterdam and Frankfurt, I explore opportunities to make a positive impact through marketing, data science, and strategic communications.

Lamia Salim

Content Creator, Marketing Strategist, Marketing Analyst, +4





Hi, I’m Lamia Salim, a marketing professional blending digital marketing, data analysis, and social media strategy to drive growth. I’ve led 100+ social campaigns, built AI-driven CRM tools, and delivered measurable outcomes such as increased organic traffic, improved engagement, and data-driven marketing decisions. I thrive in collaborative environments and enjoy turning complex data into clear, actionable insights that fuel business success. I am passionate about environmental sustainability, women empowerment, and animal rights. I value partnerships with academic and industry players, and I’ve even contributed to IELTS training programs. Currently pursuing further studies in management and expansion of my digital skill set in Amsterdam and Frankfurt, I explore opportunities to make a positive impact through marketing, data science, and strategic communications.…Hi, I’m Lamia Salim, a marketing professional blending digital marketing, data analysis, and social media strategy to drive growth. I’ve led 100+ social campaigns, built AI-driven CRM tools, and delivered measurable outcomes such as increased organic traffic, improved engagement, and data-driven marketing decisions. I thrive in collaborative environments and enjoy turning complex data into clear, actionable insights that fuel business success. I am passionate about environmental sustainability, women empowerment, and animal rights. I value partnerships with academic and industry players, and I’ve even contributed to IELTS training programs. Currently pursuing further studies in management and expansion of my digital skill set in Amsterdam and Frankfurt, I explore opportunities to make a positive impact through marketing, data science, and strategic communications.

Available to hire

Hi, I’m Lamia Salim, a marketing professional blending digital marketing, data analysis, and social media strategy to drive growth. I’ve led 100+ social campaigns, built AI-driven CRM tools, and delivered measurable outcomes such as increased organic traffic, improved engagement, and data-driven marketing decisions. I thrive in collaborative environments and enjoy turning complex data into clear, actionable insights that fuel business success.

I am passionate about environmental sustainability, women empowerment, and animal rights. I value partnerships with academic and industry players, and I’ve even contributed to IELTS training programs. Currently pursuing further studies in management and expansion of my digital skill set in Amsterdam and Frankfurt, I explore opportunities to make a positive impact through marketing, data science, and strategic communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Hindi

Advanced

Work Experience

Student Assistant at Goethe University

April 1, 2025 - September 1, 2025

Supported research and administrative tasks related to mobile business, digital innovation, and security at the Chair of Mobile Business & Multilateral Security. Assisted in data collection, literature reviews, and preparation of academic materials; supported event and project logistics.

Head of External Affairs at CUB, Bangladesh

March 1, 2023 - September 1, 2024

Conducted Social Media Marketing Analysis of CUB and prepared social media communications (posts, carousel ads, banner ads) and 100+ social media campaigns for Facebook, Instagram, Twitter, and LinkedIn. Analyzed KPIs, created dashboards and presentations, managed SEM campaigns with an onboarded agency, reformed the website for SEO, and organized 50+ online & offline events reaching a wide audience. Led collaborations with academic and industrial partners and introduced AI-driven CRM tools.

Business Analyst at BATA (Bangladesh)

November 1, 2022 - March 1, 2023

Analyzed YoY and WoW performance across 50+ retail outlets and 500+ SKUs, identifying underperforming products and providing actionable recommendations to increase overall revenue by 15%. Assisted in developing KPI dashboards using Excel, Power BI, and Prezi; contributed to digitization projects to reduce bureaucracy.

Sales Analyst at BATA (Bangladesh)

November 1, 2022 - March 1, 2023

Analyzed year-on-year and week-on-week performance across 50+ retail outlets and 500+ SKUs, identifying underperforming products and delivering actionable recommendations to increase overall revenue by 15%.

Territory Officer at British American Tobacco

April 1, 2018 - October 1, 2021

Spearheaded 80+ trade marketing campaigns across 3 years, resulting in a 20% increase in retail partner sales across 15 distribution points. Managed a loyalty program for 14,000+ B2B customers, led trend analysis for product launches, and established strong partner relationships. Project Management for 50+ projects with cross-functional teams; conducted competitor analysis.

Sr. Accounts Executive at Bitopi Advertising Limited

October 1, 2017 - March 1, 2021

O versaw social media marketing for the bKash App (Bangladesh’s top fintech) achieving 50K downloads in 3 months; led 10+ campaigns with a 30% increase in engagement; managed 3 client accounts; supervised influencer marketing with 10+ partners; content strategies boosted audience retention by 40% and increased followers by 25% across multiple brands.