I'm a bridge between creative, business, and operations, turning editorial formats into sponsor-ready assets. With 15+ years across broadcasters, agencies, and premium brands, I design content-led marketing and cross-platform storytelling in motorsport, luxury, and lifestyle sectors. I’m a former international TV host for F1 and MotoGP and have produced Venice Film Festival–selected documentaries for Prime Video. I lead productions, manage stakeholders, and develop brand integrations while shaping editorial into measurable marketing assets. I’ve built sponsor integrations, managed complex logistics, and driven narrative strategy across TV, digital, and live events. I sell creative ideas without selling my soul.

Irene Saderini

I'm a bridge between creative, business, and operations, turning editorial formats into sponsor-ready assets. With 15+ years across broadcasters, agencies, and premium brands, I design content-led marketing and cross-platform storytelling in motorsport, luxury, and lifestyle sectors. I’m a former international TV host for F1 and MotoGP and have produced Venice Film Festival–selected documentaries for Prime Video. I lead productions, manage stakeholders, and develop brand integrations while shaping editorial into measurable marketing assets. I’ve built sponsor integrations, managed complex logistics, and driven narrative strategy across TV, digital, and live events. I sell creative ideas without selling my soul.

Available to hire

I’m a bridge between creative, business, and operations, turning editorial formats into sponsor-ready assets. With 15+ years across broadcasters, agencies, and premium brands, I design content-led marketing and cross-platform storytelling in motorsport, luxury, and lifestyle sectors. I’m a former international TV host for F1 and MotoGP and have produced Venice Film Festival–selected documentaries for Prime Video.

I lead productions, manage stakeholders, and develop brand integrations while shaping editorial into measurable marketing assets. I’ve built sponsor integrations, managed complex logistics, and driven narrative strategy across TV, digital, and live events. I sell creative ideas without selling my soul.

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Experience Level

Intermediate

Language

Italian
Fluent
English
Fluent
German
Intermediate
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Entertainment Coordinator at Warner Bros. Discovery || MOTORS
January 1, 2018 - Present
Lead production coordination for a weekly automotive TV format, integrating digital extensions and live activations; manage schedules, talent, logistics; collaborate with commercial teams to create sponsor integrations.
Executive Producer / Author, Documentaries at Amazon Prime Video // Biennale Cinema di Venezia Selezione Ufficiale
November 1, 2022 - Present
Executive-produced documentaries selected for the Venice Film Festival; Amazon Prime distribution; directed editorial development, production partnerships and festival delivery.
Special Events Consultant / Ambassador at Breitling
March 1, 2023 - December 1, 2025
Designed strategy and coordinated logistics for Fuoriconcorso activations at Concorso d’Eleganza Villa d’Este, Lago di Como; oversaw on-site operations and premium guest experience.
Author, Producer, Host at Red Bull Media House
October 1, 2017 - August 1, 2023
Produced and presented multi-platform formats for F1, MotoGP and SailGP; oversaw content ideation and international production execution.
Project Manager at True Color Films
January 1, 2019 - November 1, 2021
Developed campaign concepts and brand integrations for Gruppo Piaggio and Red Bull; coordinated approvals and multi-channel roll-outs.
Brand Entertainment Coordinator at RSI
March 1, 2017 - December 1, 2020
Created motorsport formats aligning editorial and commercial priorities.
Entertainment Coordinator / Production / TV Host at Mediaset
March 1, 2017 - March 1, 2020
Author, producer and presenter for Italia1.
Correspondent at Eurosport
March 1, 2017 - March 1, 2018
On-site correspondent and digital strategy contributor for the Winter Olympics PyeongChang.
TV Host, Production, Distribution at Sky Italia
November 1, 2013 - February 1, 2017
On-site correspondent and feature journalist for MotoGP coverage.
Logistics Consultant (Crisis Unit) at Emergency ONG
May 1, 2023 - June 1, 2023
Journalist at La Repubblica
March 1, 2010 - January 1, 2014

Education

Master at Experis Academy
January 1, 2025 - January 1, 2026
Certificate at London School of Economics and Political Science
January 1, 2007 - January 1, 2008
Diploma at IED Istituto Europeo di Design
January 1, 2003 - January 1, 2006
High School Diploma at Liceo Scientifico A. Maffei
January 1, 1997 - January 1, 2002

Qualifications

Giornalista Professionista
January 11, 2030 - February 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Other

Experience Level

Intermediate

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