I am a Marketing & Operations Leader with extensive experience scaling marketing departments, remote teams, and digital acquisition systems for U.S. multi-brand companies. I co-founded Emerald (Dallas, TX) and currently serve as Director of Marketing & Operations there, as well as Director of Marketing at TGP Holdings (Dallas, TX). I am an expert in funnel design, CRM/ATS architecture, outbound automation, paid media, and leading cross-functional teams across LATAM. My work blends growth strategy with hands-on execution, from designing full marketing funnels and martech stacks to building talent pipelines through partnerships with Colombian universities. I lead multi-brand marketing, analytics, and operations across the U.S. and LATAM, driving acquisition and retention at scale.

Camilo Perez

I am a Marketing & Operations Leader with extensive experience scaling marketing departments, remote teams, and digital acquisition systems for U.S. multi-brand companies. I co-founded Emerald (Dallas, TX) and currently serve as Director of Marketing & Operations there, as well as Director of Marketing at TGP Holdings (Dallas, TX). I am an expert in funnel design, CRM/ATS architecture, outbound automation, paid media, and leading cross-functional teams across LATAM. My work blends growth strategy with hands-on execution, from designing full marketing funnels and martech stacks to building talent pipelines through partnerships with Colombian universities. I lead multi-brand marketing, analytics, and operations across the U.S. and LATAM, driving acquisition and retention at scale.

Available to hire

I am a Marketing & Operations Leader with extensive experience scaling marketing departments, remote teams, and digital acquisition systems for U.S. multi-brand companies. I co-founded Emerald (Dallas, TX) and currently serve as Director of Marketing & Operations there, as well as Director of Marketing at TGP Holdings (Dallas, TX). I am an expert in funnel design, CRM/ATS architecture, outbound automation, paid media, and leading cross-functional teams across LATAM.

My work blends growth strategy with hands-on execution, from designing full marketing funnels and martech stacks to building talent pipelines through partnerships with Colombian universities. I lead multi-brand marketing, analytics, and operations across the U.S. and LATAM, driving acquisition and retention at scale.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Beginner

Work Experience

Director of Marketing at TGP Holdings
June 1, 2023 - Present
Built a full marketing department including analytics, design, paid media, LinkedIn Ads, e-commerce, customer service, and video. Designed operational workflows, automations, KPI dashboards, and cross-brand marketing systems. Recruited and managed 35+ remote professionals in Colombia. Developed acquisition strategies for franchise development and retail growth. Strengthened partnerships with top Colombian universities for talent pipelines.
Co-Founder & Director of Marketing and Operations at Emerald
May 1, 2024 - Present
Designed complete marketing funnels, CRM and ATS systems, automation workflows, and qualification funnels. Built outbound engines using LinkedIn outreach, email campaigns, and automation outreach tools. Managed martech stack including HubSpot, Pipedrive, Recruiterflow, JazzHR, Bullhorn, and automation tools. Oversaw talent acquisition, operations, branding, and analytics across U.S. clients.
Marketing Director at Beyond Studio S.A.S
June 1, 2022 - June 1, 2023
Led paid media campaigns (Meta, Google, LinkedIn Ads) and creative teams. Managed campaign reporting, optimization, and performance strategy.
Marketing Consultant & Digital Marketing Contractor at Universidad Nacional de Colombia
January 1, 2021 - December 31, 2023
Contractor (2021-2022): Ran student acquisition campaigns. Consultant (2022-2023): Designed marketing strategies and digital funnels.
Real Estate Marketing Specialist at DC Group
November 1, 2019 - December 31, 2022
Developed real estate funnels including campaigns, landing pages, CRM pipelines, and automation. Managed CRM integrations and analytics.
Director of Sales, Events & Marketing at PC Vission Colombia S.A.S
July 1, 2017 - December 31, 2019
Led sales planning, event marketing, and multi-channel brand activation. Directed sales and marketing teams for retail operations.

Education

MBA (In Progress) at International University of Applied Sciences
January 1, 2022 - December 7, 2025
Bachelor's Degree in Business Administration at Universidad Nacional de Colombia
January 1, 2019 - January 1, 2019

Qualifications

Lean Six Sigma Green Belt
January 1, 2019 - December 7, 2025
Diploma in Artificial Intelligence & Deep Learning
January 1, 2020 - December 7, 2025
Google Ads Marketing Certification
January 1, 2020 - December 7, 2025
Inbound Marketing Certificate
January 1, 2022 - December 7, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Real Estate & Construction, Retail, Professional Services, Healthcare