CP

Camilo Perez

Available to hire

S. multi-brand companies.

About

I am a Marketing & Operations Leader with extensive experience scaling marketing departments, remote teams, and digital acquisition systems for U.S. multi-brand companies. I co-founded Emerald (Dallas, TX) and currently serve as Director of Marketing & Operations there, as well as Director of Marketing at TGP Holdings (Dallas, TX). I am an expert in funnel design, CRM/ATS architecture, outbound automation, paid media, and leading cross-functional teams across LATAM.

My work blends growth strategy with hands-on execution, from designing full marketing funnels and martech stacks to building talent pipelines through partnerships with Colombian universities. I lead multi-brand marketing, analytics, and operations across the U.S. and LATAM, driving acquisition and retention at scale.

  • 9 years' experience
  • Joined December 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Real Estate & Construction
  • Retail
  • Professional Services
  • Healthcare

More experts in Bogota, Colombia

Work experience· 6 roles

Co-Founder & Director of Marketing and Operations · EmeraldMay 2024 – Present · 2 yrs 7 mos

Designed complete marketing funnels, CRM and ATS systems, automation workflows, and qualification funnels. Built outbound engines using LinkedIn outreach, email campaigns, and automation outreach tools. Managed martech stack including HubSpot, Pipedrive, Recruiterflow, JazzHR, Bullhorn, and automation tools. Oversaw talent acquisition, operations, branding, and analytics across U.S. clients.

Director of Marketing · TGP HoldingsJun 2023 – Present · 3 yrs 6 mos

Built a full marketing department including analytics, design, paid media, LinkedIn Ads, e-commerce, customer service, and video. Designed operational workflows, automations, KPI dashboards, and cross-brand marketing systems. Recruited and managed 35+ remote professionals in Colombia. Developed acquisition strategies for franchise development and retail growth. Strengthened partnerships with top Colombian universities for talent pipelines.

Marketing Director · Beyond Studio S.A.SJun 2022 – Jun 2023 · 1 yr 1 mo

Led paid media campaigns (Meta, Google, LinkedIn Ads) and creative teams. Managed campaign reporting, optimization, and performance strategy.

Marketing Consultant & Digital Marketing Contractor · Universidad Nacional de ColombiaJan 2021 – Dec 2023 · 3 yrs
Real Estate Marketing Specialist · DC GroupNov 2019 – Dec 2022 · 3 yrs 2 mos
Director of Sales, Events & Marketing · PC Vission Colombia S.A.SJul 2017 – Dec 2019 · 2 yrs 6 mos

Education

MBA (In Progress) · International University of Applied Sciences2022 – 2025
Bachelor's Degree in Business Administration · Universidad Nacional de Colombia2019

Certifications and awards

Lean Six Sigma Green Belt2019 – 2025
Diploma in Artificial Intelligence & Deep Learning2020 – 2025
Google Ads Marketing Certification2020 – 2025
Inbound Marketing Certificate2022 – 2025

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