Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEO Specialist at Australian Internet Advertising
January 1, 2024 - PresentOversee the development and implementation of advanced SEO strategies; lead a team of SEO specialists; utilize digital PR strategies for link building; draft client proposals; perform on-site edits and content clustering; conduct audits with Screaming Frog and SEMrush; manage guest post backlinks; monitor SEO performance with Search Console and GA4; mentor the team; ensure client satisfaction; spearhead on-site optimization and technical SEO; drive mapping of collection/category pages for ecommerce brands.
SEO Account Manager & Web Developer
July 1, 2022 - June 1, 2024Managed SEO accounts with a focus on content clusters, domain authority, and semantic SEO; conducted audits with Screaming Frog and SEMrush; acquired guest post backlinks; performed website edits on WordPress, Webflow, Shopify, and custom sites; tracked performance with GA4 and Search Console; led client approvals and account management; mapped collection/category pages for ecommerce brands.
Freelance Digital Marketer
July 1, 2021 - July 1, 2022Provided SEO consulting, strategy development, guest posting, backlink acquisition, keyword research, content optimization using AI tools, and development of WordPress, Webflow, and Shopify sites; client management from proposal to approval.
SEO Account Manager at Nifty Marketing Australia
July 1, 2020 - July 1, 2021Managed multiple client accounts to achieve SEO targets and ROI; developed silo content and content clusters to boost topical authority; used AHREFS, SEMrush, and Screaming Frog for optimization; coordinated multi-channel strategies; managed paid ads campaigns; performed CRO and UX/UI improvements; implemented conversion tracking and evergreen content.
Web Designer at Elance Digital Media
August 1, 2019 - May 1, 2022Developed, customized, and maintained websites using WordPress and Shopify, delivering responsive and user-friendly designs. Managed full client lifecycle from initial proposals and requirement gathering to final approval and project delivery. Performed theme selection, customization, and layout adjustments to meet client branding and functional requirements. Administered client websites on the company hosting platform with hands-on experience in domain management, cPanel, and WHM. Troubleshooted and resolved website and hosting issues including downtime, DNS errors, and email configurations. Ensured ongoing website updates, security, backups, and maintenance. Supported website projects with SEO strategy and consulting, including keyword research, content optimization, and backlink coordination. Handled hosting, domain, cPanel, and WHM management. Built two fully functional client websites during the internship, one for a boxing gym and another for a corporate digital service, both lau
Web Design Intern at ITS Solutions
March 1, 2024 - June 1, 2024Designed responsive websites using WordPress, assisted with UI/UX improvements, and customized themes and plugins. Built pages and ensured cross-device compatibility, applying modern UI/UX principles to enhance user engagement. Collaborated with designers to deliver pixel-perfect web designs aligned with client goals.
SEO Specialist at Australian Internet Advertising
January 1, 2025 - July 1, 2025Managed SEO campaigns including keyword research, content optimization, and backlink coordination. Conducted comprehensive website audits with Screaming Frog and SEMrush; implemented semantic SEO and improved domain authority. Built relationships with backlink providers and performed website edits on WordPress, Webflow, Shopify, and custom sites. Tracked performance with Google Analytics and Google Search Console; reported results to clients and managed approvals and ongoing client management. Led on-page and off-page optimization for e-commerce brands; mapped content clusters and improved client retention.
Education
Bachelor of Networking at Melbourne Institute of Technology, Sydney, NSW
January 11, 2030 - December 7, 2025Advanced Diploma of Information Technology at Ransford Institute, Parramatta, NSW
January 11, 2030 - December 7, 2025Diploma of Information Technology at Ransford Institute, Parramatta, NSW
January 11, 2030 - December 7, 2025Master of Information Systems Management at University of Southern Queensland – Sydney, NSW
July 1, 2022 - June 1, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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