Hello! I'm Efey Yakut, a results-driven Visual Merchandiser with a strong background in luxury retail. I’ve helped Massimo Dutti in Istanbul lead store layouts, visual updates, and campaign styling in line with global standards. I’m passionate about crafting refined customer experiences through meticulous attention to brand identity and immersive environments that reflect sophistication. I’ve also trained visual teams, collaborated with regional leaders, and contributed to performance reviews to ensure consistency and excellence across all visual touchpoints. I’m excited to bring this expertise to your brand and help create compelling experiences that boost engagement and sales.

Efey Yakut

Hello! I'm Efey Yakut, a results-driven Visual Merchandiser with a strong background in luxury retail. I’ve helped Massimo Dutti in Istanbul lead store layouts, visual updates, and campaign styling in line with global standards. I’m passionate about crafting refined customer experiences through meticulous attention to brand identity and immersive environments that reflect sophistication. I’ve also trained visual teams, collaborated with regional leaders, and contributed to performance reviews to ensure consistency and excellence across all visual touchpoints. I’m excited to bring this expertise to your brand and help create compelling experiences that boost engagement and sales.

Available to hire

Hello! I’m Efey Yakut, a results-driven Visual Merchandiser with a strong background in luxury retail. I’ve helped Massimo Dutti in Istanbul lead store layouts, visual updates, and campaign styling in line with global standards. I’m passionate about crafting refined customer experiences through meticulous attention to brand identity and immersive environments that reflect sophistication.

I’ve also trained visual teams, collaborated with regional leaders, and contributed to performance reviews to ensure consistency and excellence across all visual touchpoints. I’m excited to bring this expertise to your brand and help create compelling experiences that boost engagement and sales.

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Experience Level

Language

English
Advanced
Spanish; Castilian
Intermediate
Turkish
Fluent

Work Experience

Area Commercial & Visual Merchandising Manager at Massimo Dutti
April 1, 2020 - Present
Coordinated store changes for regular and special events, optimized store layouts to maximize sales, managed in-store campaign styling per HQ guidelines, and trained visual teams to uphold brand standards. Reported to local and international directors, and led 360-degree client experiences aligned with Massimo Dutti standards.
Section Manager at Massimo Dutti
February 1, 2015 - December 1, 2019
Managed sales and store operations, inventories and KPIs, organized visual rearrangements, led HR processes, recruited staff, and delivered excellent customer service to drive sales and loyalty.
Assistant Manager at Massimo Dutti
May 1, 2013 - February 1, 2015
Trained Store Manager Candidates, handled HR processes and daily operations, supported recruitment and performance management, and maintained high levels of customer service to increase sales and satisfaction.

Education

at Marmara University
January 11, 2030 - December 7, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing