Available to hire
I am Afsheen Ismail-Wey, a leadership and people operations expert with 20+ years’ experience partnering with senior managers across global pharma, FMCG and advisory contexts. I help organisations navigate performance management, employee development, change management and culture in complex, multi-country environments.
As founder of The Phoenix Coaching Co., I design and deliver manager effectiveness, employee experience and talent strategies, and I have led large-scale PM and L&D initiatives across Europe, the Middle East and Africa. I’m passionate about coaching, capability building and unlocking leadership potential to drive measurable business impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
German
Intermediate
Arabic
Intermediate
Work Experience
Founder, Leadership and HR Advisor at The Phoenix Coaching Co.
January 1, 2016 - PresentBuilt a leadership advisory and HR coaching practice serving multinational organisations across Europe, Middle East and Africa. Developed a repeatable operating model with a globally distributed facilitator network; partnered with Diageo, Takeda, Novartis, Total and Kenvue to design manager effectiveness, employee experience and talent retention strategies.
Talent and Organisation Consulting Leader, EMEA at Abbott Laboratories
September 1, 2014 - November 30, 2015Provided coaching and advisory to HR Division Leads and business leaders across 30+ countries on performance management, policy application and change management. Restructured Talent and Organisation function and improved talent retention by 8-10% across 11,000+ employees; managed multimillion-dollar EMEA budget.
Manager, Talent and Organisation Effectiveness, EEMEA at Mondelez International
January 1, 2010 - June 30, 2014Led advisory and implementation of redesigned global PM process post Kraft Foods/Cadbury merger; applied root-cause analysis to address recurring quality issues; facilitated 500+ manager workshops; redesigned L&D organisation and launched a global coaching programme with external partners; built regional succession planning.
Manager, Talent Acquisition and Development, MEA DM and GCC at Mondelez International
January 1, 2009 - December 31, 2009Managed talent acquisition and development across 2 business units and 2 manufacturing units spanning 450 employees; implemented succession planning, engagement programmes and performance management processes.
HR Business Partner, Commercial and Organisation Development Manager at Mondelez International
September 1, 2007 - January 31, 2009Served as HRBP to 3 business units (MEA Developing Markets, Saudi Arabia, Gulf); translated business strategy into people plans and led the EEMEA HR admin outsourcing initiative.
Supervisor, Human Resources, MEA DM and GCC at Mondelez International
May 1, 2005 - August 31, 2007HRBP to Finance, Supply Chain and Manufacturing at area headquarters; established the first HR organisation infrastructure in the Saudi Biscuit Manufacturing plant.
HR Manager at CNBC Arabiya
October 1, 2004 - March 31, 2005Managed HR operations and people initiatives during the channel's early growth phase; developed and implemented HR policies and procedures to support organisational effectiveness.
Assistant Manager, People Advisory Services at KPMG Taseer Hadi & Co.
August 1, 2002 - October 31, 2004Supported HR consulting assignments across multiple clients in Pakistan and Sri Lanka in talent acquisition, capability building and HR process and policy audits.
Senior Manager, L&D Solutions, MEAP and Turkey at Abbott Laboratories
July 1, 2014 - September 30, 2014Led capability-building, change management and organisation effectiveness for the Middle East, Africa, Turkey and Pakistan during a period of transition.
Manager, Talent and Organisation Effectiveness, EEMEA at Mondelez International (formerly Kraft Foods)
January 1, 2010 - June 30, 2014Led advisory and implementation of a redesigned global performance management process post-merger. Used root-cause analysis to address recurring quality issues. Delivered the most successful regional rollout globally, reaching 7,000 employees with improved completion rates and higher-quality performance conversations. Facilitated manager capability workshops for 500+ managers across Eastern Europe, Middle East and Africa. Redesigned and executed the regional L&D structure, implemented the 70-20-10 framework, built specialised learning centres and launched a global coaching programme with external partners. Also improved regional succession planning and talent acquisition; acted as HRBP to the EEMEA Insights team during organisational transition.
Education
Master of Business Administration (MBA) at Baylor University, Hankamer School of Business
January 1, 2000 - December 31, 2002Bachelor of Science, Marketing at Greenwich University
January 1, 1996 - December 31, 1999Master of Business Administration (MBA) at Baylor University, Hankamer School of Business
January 1, 2000 - January 1, 2002Bachelor of Science, Marketing at Greenwich University, Pakistan
January 1, 1996 - January 1, 1999MBA at Baylor University, Hankamer School of Business
January 1, 2000 - January 1, 2002BSc in Marketing at Greenwich University Pakistan
January 1, 1996 - January 1, 1999Qualifications
Professional Certified Coach (PCC)
January 1, 2016 - April 19, 2026Certified Professional Co-Active Coach (CPCC)
January 1, 2016 - April 19, 2026PROSCI Change Management Professional Certification
January 1, 2023 - April 19, 2026HBDI Certified Practitioner
January 1, 2023 - April 19, 2026Myers-Briggs Type Indicator (MBTI) Assessor
January 1, 2023 - April 19, 2026AQAI Adaptability Certification
January 1, 2023 - April 19, 2026LEGO Serious Play Certified Facilitator
January 1, 2023 - April 19, 2026Professional Certified Coach (PCC)
January 1, 2016 - April 19, 2026Certified Professional Co-Active Coach (CPCC)
January 1, 2023 - April 19, 2026PROSCI Change Management Professional Certification
January 1, 2023 - April 19, 2026HBDI Certified Practitioner
January 1, 2023 - April 19, 2026Myers Briggs Type Indicator (MBTI) Assessor
January 1, 2023 - April 19, 2026AQAI Adaptability Certification
January 1, 2023 - April 19, 2026LEGO Serious Play Method Certified Facilitator
January 1, 2023 - April 19, 2026Professional Certified Coach (PCC), ICF
January 1, 2016 - April 19, 2026Certified Professional Co-Active Coach (CPCC), Co-Active Training Institute
January 1, 2016 - April 19, 2026PROSCI Change Management Professional Certification
January 1, 2023 - April 19, 2026HBDI Certified Practitioner
January 1, 2023 - April 19, 2026MBTI Assessor
January 1, 2023 - April 19, 2026AQAI Adaptability Certification
January 1, 2023 - April 19, 2026LEGO Serious Play Method Certified Facilitator
January 1, 2023 - April 19, 2026Industry Experience
Healthcare, Life Sciences, Professional Services, Media & Entertainment, Education, Consumer Goods, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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