Available to hire
Hello, I’m a Product Designer with over six years of experience at the intersection of design, UX/UI, and marketing. I design products, services, and digital experiences that deliver measurable impact for companies of all sizes. Throughout my career, I have collaborated with world-renowned brands such as Brastemp, Consul, Dasa, Nav, Laboratoires Lavoisier, Delboni, Colgate, Whirlpool, Ogilvy, and Meridol, shaping SaaS, e-commerce, landing pages, websites, and digital marketing strategies for launches and campaigns. I focus on user-centered strategies, design systems, and data-driven UX to craft the best experience for users and stakeholders.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Work Experience
UX/UI Designer at Tarmac.IO
July 1, 2025 - PresentEnd-to-end SaaS product design: conducted user research, defined information architecture, and created high-fidelity prototypes in Figma. Developed UX strategies, design processes, and design systems tailored to client goals and industries. Facilitated stakeholder workshops, agile ceremonies, and cross-functional alignment between product, engineering, and business teams. Produced and presented design deliverables, UX documentation, and prototype for U.S.-based stakeholders. Advocated for UX best practices, accessibility, and usability standards, ensuring consistency and scalability. Contributed to CX/Design culture, mentoring peers, and sharing knowledge to strengthen design consultancy practices. Developing and maintaining design patterns and guidelines in Figma.
Product Designer Lead at Ogilvy
March 1, 2024 - May 1, 2024Presented design strategies to C-level executives (Marketing VP, CTO, CMO) in English; designed two digital platforms: Colgate Everyday (Colgate Eurasia) and GUM's Experts (Meridol across South Africa and Saudi Arabia); defined design strategies for UX and UI development; applied style guidelines for UI construction; conducted research including benchmarking and desk research; mapped user journeys; created data-driven interfaces; designed wireframes, flowcharts, and storyboards; produced high-fidelity prototypes in Figma; collaborated with copywriters, project managers, creative leads, and executives.
UX Researcher and Service Designer at Dasa
March 1, 2022 - May 1, 2023Planned and executed user research for digital products and services; defined and applied UX research methodologies (field research, shadowing, card sorting, in-person usability testing, surveys); cross-squad collaboration to optimize user experience, meet stakeholder expectations and improve workflows; created service blueprints and user journeys for Delboni and Lavoisier brands; facilitated workshops and co-creation dynamics; developed a gamified designer mapping format for the Research Chapter; monitored data using HotJar, Amplitude, and Google Analytics; created a research repository contributing to Research Ops; worked with Agile methodologies.
UX Specialist at MedPass
August 1, 2021 - March 1, 2022Working with B2B and B2C clients to improve services/products or build new businesses from scratch. Led expansion and integration of cultural rituals within the company, increasing awareness of Design and CX/UX. Designed payment flows for credit cards, Pix, and Boleto. Designed user flows for adding dependents to profiles. Planned and conducted qualitative and quantitative research including desk research, persona development, user interviews, competitive analysis, and benchmarking. Created wireframes in Fi gma and Miro. Conducted usability tests, A/B tests, five-second tests, first-click tests, and preference tests. Worked with Agile and Scrum methodologies.
UX Specialist at Med Pass
August 1, 2021 - March 1, 2022Worked with B2B and B2C clients to improve services/products or build new business; led expansion and integration of cultural rituals within the company, increasing awareness of Design and CX/UX; designed payment flows (credit cards, Pix, and Boleto); designed user flows for adding dependents to profiles; planned and conducted qualitative and quantitative research (desk research, persona development, user interviews, competitor analysis, benchmarking); created wireframes in Figma and Miro; conducted usability tests, A/B tests, five-second tests, first-click tests, and preference tests; collaborated with Agile and Scrum teams.
Education
Executive MBA in BI, Digital Marketing, and Strategic Data-Driven at PUC
January 1, 2024 - January 1, 2024Branding and Visual Identity Design Circuit at EBAC
January 1, 2022 - January 1, 2022UX/UI Design at UNIP
January 1, 2017 - January 1, 2021Executive MBA in BI, Digital Marketing, and Strategic Data-Driven at PUC
January 11, 2030 - January 1, 2024Branding and Visual Identity Design Circuit at EBAC
January 11, 2030 - January 1, 2022UX / UI Design at UNIP
January 1, 2017 - January 1, 2021Qualifications
Bachelor's Degree in History
January 11, 2030 - December 7, 2025Executive MBA in BI, Digital Marketing, and Strategic Data-Driven
January 1, 2024 - January 1, 2024Branding and Visual Identity Design Circuit
January 1, 2022 - January 1, 2022UX/UI Design
January 1, 2017 - January 1, 2021Bachelor's Degree in History
January 11, 2030 - December 7, 2025Bachelor's Degree in History
January 11, 2030 - December 7, 2025Executive MBA in BI, Digital Marketing, and Strategic Data-Driven
January 11, 2030 - January 1, 2024Branding and Visual Identity Design Circuit
January 11, 2030 - January 1, 2022UX / UI Design
January 1, 2017 - January 1, 2021Bachelor's Degree in History
January 11, 2030 - December 7, 2025Industry Experience
Software & Internet, Consumer Goods, Professional Services, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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