Benjamin Burnside

President/CEO at BBTheKing Creative Inc.

Founded and directs BBTheKing Creative Inc., a leading independent production house known for transformative radio imaging and commercial production. Responsible for operations, creative direction, and client relationships, producing radio imaging for global clients and leading creative production for high-profile media brands.

Imaging Director at Radio One

Wrote, produced and oversaw imaging campaigns; stayed in constant contact with sales, marketing and promotions to ensure the station stayed current with events and promotions; developed programming ideas to position the station as the premier adult R&B station in the DFW market.

Creative Services Director at K104

Oversees creative services for top-rated morning show, 'DeDe in the Morning'; develops and implements audio imaging and branding strategies; collaborates with industry leaders to produce content reaching diverse audiences.

Imaging Specialist at The Michael Baisden Show

Handles all production duties for a nationally syndicated show; creates radio imaging to enhance listener engagement; collaborates on segment development and feature creation.

Head of Production for Michael Baisden Show at ABC Radio

Led all production duties for a high-profile national radio show; directed a team to maintain production demands; ensured audio streaming and online content remained fresh and engaging.

Production/Creative Services Manager at Emmis Communications

Coordinated communication and strategy among the NYC radio cluster to maximize resources and listener outreach; wrote and produced promotional audio; collaborated with sales, marketing and promotions to stay current on events and promotions; served as interim Program Director for 98.7 KISS FM for 2 years; managed a staff of 30 producers; developed maintenance protocols for 12 studios.

Creative Services Director at Infinity Broadcasting

Developed comprehensive creative strategies for multimedia campaigns to enhance brand visibility and engagement; collaborated with cross-functional teams to align creative direction with target audience needs.

Production Director at Clear Channel Communications

Ensured alignment of production schedules with programming needs to optimize resource allocation and audience engagement; developed and maintained effective communication channels with stakeholders to align on project expectations and deliverables.