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My name is Tang Chu Yee, Tracey, a passionate and innovative Social Media specialist with over 10 years of work experience in producing quality content. Through these experiences, I have effectively mastered the skills of online marketing and sales. I am a logical thinker with a macro perspective, always considering the interests of others. I excel at problem-solving and achieving win-win situations. I hope to leverage these strengths to address market sales challenges for the company.…My name is Tang Chu Yee, Tracey, a passionate and innovative Social Media specialist with over 10 years of work experience in producing quality content. Through these experiences, I have effectively mastered the skills of online marketing and sales. I am a logical thinker with a macro perspective, always considering the interests of others. I excel at problem-solving and achieving win-win situations. I hope to leverage these strengths to address market sales challenges for the company.

Chui Yee Tang (Tracey)

Social Media Manager, Content Creator, Copywriter, +2

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My name is Tang Chu Yee, Tracey, a passionate and innovative Social Media specialist with over 10 years of work experience in producing quality content. Through these experiences, I have effectively mastered the skills of online marketing and sales. I am a logical thinker with a macro perspective, always considering the interests of others. I excel at problem-solving and achieving win-win situations. I hope to leverage these strengths to address market sales challenges for the company.…My name is Tang Chu Yee, Tracey, a passionate and innovative Social Media specialist with over 10 years of work experience in producing quality content. Through these experiences, I have effectively mastered the skills of online marketing and sales. I am a logical thinker with a macro perspective, always considering the interests of others. I excel at problem-solving and achieving win-win situations. I hope to leverage these strengths to address market sales challenges for the company.

Available to hire

My name is Tang Chu Yee, Tracey, a passionate and innovative Social Media specialist with over 10 years of work experience in producing quality content.

Through these experiences, I have effectively mastered the skills of online marketing and sales. I am a logical thinker with a macro perspective, always considering the interests of others. I excel at problem-solving and achieving win-win situations. I hope to leverage these strengths to address market sales challenges for the company.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Marketing Manager at MQ Group Limited (Hong Kong)

March 1, 2024 - December 31, 2024

Assisted the company in developing an OEM Cognac brand from scratch, establishing a digital presence and an official website. Led website development, oversaw photo shoots for online assets, and implemented the Wine Year marketing strategy and event calendar. Distributed bilingual press releases in Chinese and English to magazines and food media. Designed and executed digital marketing initiatives including email newsletters and paid advertisements when appropriate. Hosted a press conference for the product at a five-star hotel, coordinating with the hotel banquet department and sommeliers. Invited media and industry influencers to participate and prepared promotional press materials.

Director / Founder at Goba Hub (Hong Kong)

October 1, 2018 - March 31, 2024

Co-founded and led Goba Hub, directing brand development and marketing strategy for Goba Beauty. Built a Facebook page from scratch to 310K followers and an Instagram account with 35K followers. Edited and repurposed press releases into engaging content for website and social platforms. Built and managed a WordPress website, creating original articles and videos to drive traffic. Achieved strong engagement, with Goba Beauty’s Facebook page ranking among the top readers in Hong Kong during peak periods.

Digital Editor at Presslogic Limited (Hong Kong)

January 1, 2017 - September 30, 2017

Received press releases and wrote lifestyle news (food, travel, hotels, etc.). Conducted food photography and video productions for different restaurants and hotels. Interviewed Hong Kong celebrities and designed cover images for Facebook and Instagram articles. Communicated with the sales team to promote conversions from a copywriting perspective, successfully building 500K followers from zero in 8 months.

Journalist at S Media - The Dining Map (Hong Kong)

September 1, 2014 - November 30, 2015

Wrote articles in native Cantonese and Mandarin; monitored Hong Kong dining news and social media. Created food photography and video productions for various restaurants and hotels; conducted interviews with celebrities and designed cover photos for Facebook and Instagram posts. Built and managed a team to produce content, including short videos and advertisements for international brands (e.g., Bank of China, McDonald’s, Visa, Coca‑Cola, etc.). Grew social media presence to hundreds of thousands of followers in 8 months and coordinated with a large agency to distribute advertisements. Organized events and collaborations with influencers to boost coverage and engagement.

Marketing Manager at MQ Group Limited

March 1, 2024 - December 31, 2024

Assisted the company in OEM branding of Cognac, from scratch to establish a website. Connected with photography teams from different countries, conducted shoots for websites and social media content. Implemented the Whitney early marketing strategy and schedule of events. Distributed bilingual press releases in Chinese and English to magazines and food outlets. Designed and executed digital marketing initiatives, including email newsletters and paid advertisements when appropriate. Held a press conference for the product in a five-star hotel, collaborating with the hotel banquet department and sommelier staff. Invited media and industry influencers to participate in the event and created a press release to promote the product.

Digital Editor at Presslogic Limited

January 1, 2017 - September 30, 2017

Received press releases and wrote lifestyle news (food, travel, hotels, credit cards, pop stars, etc.). Conducted food photography and video production for restaurants and hotels. Interviewed Hong Kong celebrities and designed cover photos for Facebook and Instagram articles. Communicated with the sales team to promote conversions from a copywriting perspective, building 500K followers in 8 months. Monitored dining news and social media, attending events as needed and producing content. As the only editor, worked independently to compile a bi-weekly physical magazine for printing. Contacted celebrity managers on Facebook and Instagram for events and interviews. Wrote frequently about food trends to stay ahead of HK trends.