Semin Park

Led copy development for a major product launch video that achieved 8.1M views and 6.8K likes in its first month, exceeding performance of comparable flagship content. Supervised on-site copy and talent direction during an overseas shoot in Budapest, providing real-time direction and approving each take, while managing on-site client communication to accelerate decision-making. Managed client-facing communication and multi-round feedback cycles across tech and beauty accounts. Coordinated with strategy, design, and production teams across concurrent projects in fast-paced, deadline-driven environments. Developed brand messaging, campaign copy, and localization materials across tech, beauty, and lifestyle categories. Contributed brand messaging for Olive Young's U.S. market expansion, including brand book development and slogan direction.

Managed daily communication with governments and international organizations on clean-energy initiatives; coordinated outreach that led to MOUs with international partners in support of a multilateral initiative; planned and delivered international seminars and side events, including a side event at COP.

Coordinated workflows with 100+ international authors and contributors across major climate publications; supported scheduling, document handling, and communication during high-pressure report production cycles; streamlined documentation and communication processes to reduce friction during report preparation.