I am a social media strategist passionate about issues management and crisis communication. With a keen ability to dissect client briefs and reconstruct them from fresh perspectives, I bring a solution-oriented approach to my work. My multicultural experience and strong communication skills enable me to adapt quickly to diverse environments.

Iradesh Mukh

I am a social media strategist passionate about issues management and crisis communication. With a keen ability to dissect client briefs and reconstruct them from fresh perspectives, I bring a solution-oriented approach to my work. My multicultural experience and strong communication skills enable me to adapt quickly to diverse environments.

Available to hire

I am a social media strategist passionate about issues management and crisis communication. With a keen ability to dissect client briefs and reconstruct them from fresh perspectives, I bring a solution-oriented approach to my work. My multicultural experience and strong communication skills enable me to adapt quickly to diverse environments.

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Language

English
Fluent
Hindi
Advanced

Work Experience

Senior Account Manager at Oie & Co
April 1, 2025 - Present
Lead point of contact for key accounts (Tales & Spirits, Ba Da Bom, Soy Como Soy, Gulp); drive strategic account growth, upsell opportunities, and cross-sell services while maintaining high client satisfaction. Design and execute multi-channel social media strategies (Instagram & Facebook) with analytics-driven campaigns. Coordinate projects across creative, operations, and marketing teams; manage crisis/issue responses and provide regular reporting with actionable insights. Mentor junior staff and interns to strengthen client servicing capabilities.
Social Media Marketing Strategist at Freelance
December 1, 2024 - May 1, 2025
Managed multiple Instagram accounts, providing strategic consulting and developing tailored brand positioning and marketing strategies.
Social Media Marketing Strategist Freelance at Omah & Beyond Borders Trading Co. (Brands: Noted as Freelance Engagements)
December 1, 2024 - May 1, 2025
Managed three Instagram accounts, handling content creation, strategy, and engagement to grow brand presence. Led LinkedIn setup and strategy for BBT, developing tailored positioning and data-driven campaigns. Provided strategic consulting and execution support to ensure impactful social media initiatives.
Marketing and PR at Loop Abroad
July 1, 2024 - June 1, 2025
Developed and executed content strategies for various social media platforms, enhancing brand visibility and engagement.
Social Media Manager at Loop Abroad
July 1, 2024 - June 1, 2025
Developed and executed content strategies across social platforms, including Instagram, Facebook, TikTok, and LinkedIn. Coordinated takeovers and managed analytics to boost brand presence and engagement. Updated website visuals/copy and produced SEO-focused content, ensuring consistent digital branding and improved user experience.
Media Production Assistant at Virginia Mann Group
February 1, 2024 - May 1, 2024
Edited client interviews, supported media training sessions, and provided technical assistance with a Gen-Z perspective to enhance production quality and client messaging alignment.
Event Manager at Communication Leaders of Chicago
February 1, 2024 - June 1, 2024
Organized logistics, registration, and catering for multiple events; edited and refined newsletters and email invitations to ensure clear, consistent messaging and attendee satisfaction.
Public Relations Intern at Carol Fox & Associates
June 1, 2023 - August 1, 2023
Contributed to PR and social media strategy proposals; monitored and analyzed media coverage; conducted competitive analysis and built targeted media lists; drafted press releases and pitches for clients including Lighthouse Immersive and Albany Park Theatre Project.
Graduate Assistant at DePaul University
September 1, 2022 - Present
Enhanced social media engagement for the College of Communication and managed events for PRAD department.
Graduate Assistant at DePaul University – College of Communication
September 1, 2022 - Present
Supported department initiatives; contributed to communications and portfolio-related events; helped organize and promote the PRAD Portfolio Showcase (2023-2024) and Visiting Industry Fellowship materials.
Newsletter Co-Head at Symbiosis School for Liberal Arts
June 1, 2021 - July 1, 2022
Led a 20+ member team to produce bi-monthly newsletters; managed content creation, editing, and social media promotion to expand reach by 20%.
Social Media Marketing Intern at NotOnMap
November 1, 2020 - January 1, 2021
Collaborated with cross-functional teams to enhance brand image; executed campaigns highlighting local farmers and artisans, achieving a 40% increase in followers and visibility within two months.

Education

Master of Arts in Public Relations and Advertising at DePaul University
September 1, 2022 - June 1, 2024
B.A. Liberal Arts (Media Studies); Minors: Psychology and Film Studies at Symbiosis School for Liberal Arts
June 1, 2018 - June 1, 2022
M.A Public Relations and Advertising at DePaul University
September 1, 2022 - June 1, 2024
B.A (Liberal Arts) Hons. at Symbiosis School for Liberal Arts
June 1, 2018 - June 1, 2022

Qualifications

Public Relations and Advertising Graduate Merit Scholarship
January 11, 2030 - December 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Education