Marketing Coordinator at Multiplex International LLC

Planned and executed multi-channel marketing campaigns for FMCG and beauty brands, driving a 20% increase in engagement and measurable sales lift. Designed campaign strategies with clear objectives, budgets, and KPIs. Collaborated cross-functionally with creative, sales, and logistics teams to ensure timely execution. Used Python (Pandas) and SQL for marketing data extraction, trend analysis, and performance reporting. Built real-time dashboards in Power BI and Google Analytics to track ROI and conversions. Conducted A/B testing and data analysis to optimize ad performance and audience targeting. Managed campaign documentation, vendor coordination, and post-campaign reviews. Supported international event activations (Gulf Food, Beauty World), overseeing creative setup and brand consistency.

Media Buyer & Content Producer at Fiverr (Freelance)

Created and managed Meta Ads campaigns, generating 500+ qualified leads monthly. Produced creative ad content (videos, visuals, copy) aligned with audience insights and trends. Analyzed ad metrics using Python and Excel to refine targeting and optimize conversions. Delivered performance reports and insights to improve campaign ROI by 25%.

Social Media Executive at Al Kiswah Agro Foods Pvt. Ltd

Managed and grew the company’s digital presence across Instagram and Facebook, highlighting product quality, certifications, and export success stories. Planned and executed monthly content calendars aligned with seasonal export cycles and international market demand. Created and optimized social media ads and promotional posts, generating qualified B2B leads from the Middle East and Southeast Asia. Tracked key metrics such as engagement rate, inquiries, and conversion ratio to guide campaign adjustments. Collaborated with operations to design digital materials showcasing hygiene standards, packaging, and logistics processes. Prepared performance dashboards and KPI reports to improve online reach and customer engagement.