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I'm Adriana Rojas, a Master candidate in Product Service System Design at Politecnico di Milano, with 5+ years of experience in user-centered design, digital innovation, architecture, urbanism and project coordination. I thrive in both independent and agile teamwork, embracing systemic design and social impact solutions. I excel at turning client needs into actionable design, and I enjoy creating branding systems and end-to-end product experiences across web and mobile platforms.…I'm Adriana Rojas, a Master candidate in Product Service System Design at Politecnico di Milano, with 5+ years of experience in user-centered design, digital innovation, architecture, urbanism and project coordination. I thrive in both independent and agile teamwork, embracing systemic design and social impact solutions. I excel at turning client needs into actionable design, and I enjoy creating branding systems and end-to-end product experiences across web and mobile platforms.

Adriana Rojas

UX Designer, Product Designer, Brand Designer, +2

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I'm Adriana Rojas, a Master candidate in Product Service System Design at Politecnico di Milano, with 5+ years of experience in user-centered design, digital innovation, architecture, urbanism and project coordination. I thrive in both independent and agile teamwork, embracing systemic design and social impact solutions. I excel at turning client needs into actionable design, and I enjoy creating branding systems and end-to-end product experiences across web and mobile platforms.…I'm Adriana Rojas, a Master candidate in Product Service System Design at Politecnico di Milano, with 5+ years of experience in user-centered design, digital innovation, architecture, urbanism and project coordination. I thrive in both independent and agile teamwork, embracing systemic design and social impact solutions. I excel at turning client needs into actionable design, and I enjoy creating branding systems and end-to-end product experiences across web and mobile platforms.

Available to hire

I’m Adriana Rojas, a Master candidate in Product Service System Design at Politecnico di Milano, with 5+ years of experience in user-centered design, digital innovation, architecture, urbanism and project coordination.

I thrive in both independent and agile teamwork, embracing systemic design and social impact solutions. I excel at turning client needs into actionable design, and I enjoy creating branding systems and end-to-end product experiences across web and mobile platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Beginner

Work Experience

Product Lead & User Researcher at Atelier App

May 1, 2023 - April 30, 2024

Designed and launched user-centric digital products and service blueprints, ensuring seamless experiences and global market alignment. Independently managed multidisciplinary projects for global clients, integrating research insights, interface design, and service design principles. Designed interactive prototypes using Figma and created service blueprints for seamless user journeys.

Brand Lead (Magento) at ASRV / Freelance

March 1, 2023 - November 1, 2024

Led branding initiatives for Magento-based projects; oversaw brand strategy, visual identity, and design systems to ensure brand coherence across platforms.

Architectural Project Coordinator at Poggione + Biondi

March 1, 2023 - May 31, 2023

Spearheaded project conceptualization and coordination, translating client needs and environmental analysis into architectural solutions.

Brand Lead at Magento

March 1, 2023 - November 30, 2024

Led branding initiatives and design for Magento products, aligning brand systems and market strategy.

Architect (Magento) at ASRV / Freelance

April 1, 2022 - March 1, 2023

Architectural branding and design for Magento projects; developed design solutions emphasizing functionality, sustainability, and aesthetics.

Architect at Magento

April 1, 2022 - March 31, 2023

Architect Magento platform architecture and design developments, focusing on functionality and aesthetics.

Researcher and UX/UI Designer at ASRV / Freelance

January 1, 2022 - Present

Led user research and UX/UI design for global clients; conducted interviews, analyzed data, and tested app UX/UI. Collaborated with cross-functional teams to translate client needs into compelling digital products.

Researcher and UX/UI Designer at ASRV (Freelance)

January 1, 2022 - Present

Led user research and UX/UI design for ASRV freelance projects, including interviews, analysis, and wireframing.