Creative and persuasive copywriter with over 4 years of experience in crafting compelling content that drives engagement and builds brand visibility. My expertise includes developing brand-aligned messaging for various digital platforms, including blogs and ads, while maintaining clarity. I thrive on storytelling that connects with audiences and enhances user trust. I have a proven track record of increasing engagement and improving SEO performance across diverse industries. I excel at turning ideas into persuasive narratives that inspire action. I am skilled at maintaining brand voice consistency across campaigns, conducting research and concept development, and editing for grammar, clarity, and flow to ensure high-quality publishing. Tools I use include Google Docs, Grammarly, Notion, Trello, WordPress, and Figma.

Daniel Mordi

Creative and persuasive copywriter with over 4 years of experience in crafting compelling content that drives engagement and builds brand visibility. My expertise includes developing brand-aligned messaging for various digital platforms, including blogs and ads, while maintaining clarity. I thrive on storytelling that connects with audiences and enhances user trust. I have a proven track record of increasing engagement and improving SEO performance across diverse industries. I excel at turning ideas into persuasive narratives that inspire action. I am skilled at maintaining brand voice consistency across campaigns, conducting research and concept development, and editing for grammar, clarity, and flow to ensure high-quality publishing. Tools I use include Google Docs, Grammarly, Notion, Trello, WordPress, and Figma.

Available to hire

Creative and persuasive copywriter with over 4 years of experience in crafting compelling content that drives engagement and builds brand visibility. My expertise includes developing brand-aligned messaging for various digital platforms, including blogs and ads, while maintaining clarity. I thrive on storytelling that connects with audiences and enhances user trust.

I have a proven track record of increasing engagement and improving SEO performance across diverse industries. I excel at turning ideas into persuasive narratives that inspire action. I am skilled at maintaining brand voice consistency across campaigns, conducting research and concept development, and editing for grammar, clarity, and flow to ensure high-quality publishing. Tools I use include Google Docs, Grammarly, Notion, Trello, WordPress, and Figma.

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Language

English
Fluent

Work Experience

Ghostwriter at Isabella Victor – Freelance Private Client
January 1, 2024 - Present
Ghostwrote a feature article analyzing Kylian Mbappé’s performance and Golden Boot prospects for Euro 2025. Delivered compelling sports content aligned with brand tone and audience engagement goals. Boosted article visibility and readership by over 45% within the first week of publication, contributing to increased website traffic and SEO performance. Received client commendation for writing quality, research accuracy, and engaging narrative style.
Copywriter at NDA Clients | Remote Private Client – Sports Betting Industry
January 1, 2024 - Present
Crafted persuasive, compliant-safe betting guides that increased user engagement and repeat visits by 25%. Collaborated with SEO teams to refine keyword targeting and article structure, resulting in a 30% increase in page visibility across search platforms. Delivered concise, data-driven content under tight deadlines, contributing to measurable audience growth and stronger brand authority.
Copywriter at NDA Clients | Remote Private Client – Fintech Industry
January 1, 2022 - December 31, 2024
Developed high-converting website, landing page, and email copy that boosted lead generation by over 30% in targeted fintech campaigns. Produced compliance-approved financial copy that maintains accuracy while enhancing brand credibility and user trust. Coordinated with UX and marketing teams to align messaging with customer journey data, improving click-through rate by 20%.
Content Writer at NDA Clients | Remote Private Client – Lifestyle & E-commerce
January 1, 2020 - December 31, 2022
Wrote SEO-optimized blog articles and product descriptions that increased organic traffic by over 15% within three months. Maintained a conversational, accessible tone across multiple digital touchpoints. Collaborated with the brand’s marketing team to refine tone and messaging, improving overall engagement metrics by 18% across content platforms. Designed content calendars and copy templates that streamlined publishing workflow and reduced turnaround time by 25%. Amplified compelling brand stories and newsletter copy that contributed to a 20% rise in repeat customer engagement.
Content Writer at UNIBEN HotPlate
January 1, 2020 - January 1, 2021
Researched, wrote, and edited campus-centered articles covering events, student life, and sports with an engaging, conversational tone.
Content Writer / Social Media Manager at Uniben Metro
January 1, 2019 - January 1, 2020
Created engaging social media content and articles, increasing audience interaction and brand visibility across multiple platforms.
Director of Socials (NYSC) at Federal Road Safety Corps (FRSC)
January 1, 2023 - January 1, 2024
Organized awareness campaigns and walks on road safety and the effects of drinking. Arranged social hangouts for team members.

Education

Bachelor of Science (B.S.) in Industrial Physics at University of Benin, Edo State, Nigeria
January 11, 2030 - July 1, 2021

Qualifications

Google Digital Marketing Fundamentals – Google Digital Garage
January 1, 2024 - December 8, 2025

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Retail, Professional Services