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I am a strategic and data-driven digital marketing professional with 15+ years of international experience shaping digital transformation across financial services and technology sectors. I specialise in building scalable digital ecosystems, driving growth through data-led marketing, automation, and cross-channel integration. I excel at stakeholder management, SEO, analytics, content strategy, CRM, and AI-based optimisation. I’ve led award-winning transformations, managed global budgets, and built high-performing teams across EMEA and APAC to align digital strategy with business and brand objectives.…I am a strategic and data-driven digital marketing professional with 15+ years of international experience shaping digital transformation across financial services and technology sectors. I specialise in building scalable digital ecosystems, driving growth through data-led marketing, automation, and cross-channel integration. I excel at stakeholder management, SEO, analytics, content strategy, CRM, and AI-based optimisation. I’ve led award-winning transformations, managed global budgets, and built high-performing teams across EMEA and APAC to align digital strategy with business and brand objectives.

Ben Chan

Marketing Strategist, Marketing Analyst, Growth Marketer, +5

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I am a strategic and data-driven digital marketing professional with 15+ years of international experience shaping digital transformation across financial services and technology sectors. I specialise in building scalable digital ecosystems, driving growth through data-led marketing, automation, and cross-channel integration. I excel at stakeholder management, SEO, analytics, content strategy, CRM, and AI-based optimisation. I’ve led award-winning transformations, managed global budgets, and built high-performing teams across EMEA and APAC to align digital strategy with business and brand objectives.…I am a strategic and data-driven digital marketing professional with 15+ years of international experience shaping digital transformation across financial services and technology sectors. I specialise in building scalable digital ecosystems, driving growth through data-led marketing, automation, and cross-channel integration. I excel at stakeholder management, SEO, analytics, content strategy, CRM, and AI-based optimisation. I’ve led award-winning transformations, managed global budgets, and built high-performing teams across EMEA and APAC to align digital strategy with business and brand objectives.

Available to hire

I am a strategic and data-driven digital marketing professional with 15+ years of international experience shaping digital transformation across financial services and technology sectors. I specialise in building scalable digital ecosystems, driving growth through data-led marketing, automation, and cross-channel integration.

I excel at stakeholder management, SEO, analytics, content strategy, CRM, and AI-based optimisation. I’ve led award-winning transformations, managed global budgets, and built high-performing teams across EMEA and APAC to align digital strategy with business and brand objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Spanish; Castilian

Beginner

Thai

Beginner

Work Experience

Digital Lead – Digital Marketing, Automation & Growth Performance at Jupiter Asset Management

January 1, 2018 - January 1, 2025

Defined, developed and executed a data-led global digital marketing strategy, delivering improvements in reach, engagement and lead generation. Led multi-channel demand generation (SEM/PPC, Social, Display, Programmatic) and optimised spend through testing and analytics. Designed email marketing and marketing automation workflows (Marketo) and integrated with Salesforce to streamline MQL-to-SQL; provided onboarding training to internal users. Owned social channels and content strategy, achieving 40% growth in followers over 18 months. Implemented governance with risk, legal and compliance and guided website UX/UI improvements to boost conversion and content SEO.

VP, Digital Marketing Manager – APAC at Neuberger Berman

January 1, 2014 - January 1, 2018

Owned APAC digital marketing strategy across 11 websites, social channels, email marketing, and digital advertising (PPC, display, programmatic, affiliates and YouTube). Led content, landing page creation, and lead nurturing. Launched B2B mobile app for Taiwan advisers (8,000+ registrants in Year 1). Expanded social presence in China & Taiwan (WeChat and Line) and grew regional engagement and retention through data-driven programs.

Ecommerce Manager at JP Morgan Asset Management – Hong Kong

January 1, 2011 - January 1, 2011

Managed e-commerce activities and online campaigns, including digital content, landing pages, email marketing, and paid digital advertising across PPC, display, programmatic, affiliates and YouTube.

Web Operations Manager at AllianceBernstein – Hong Kong

January 1, 2011 - January 1, 2014

Oversaw global website operations, fund data and SEO updates across markets. Led email marketing and analytics to boost engagement and retention.

AVP, Client Communications – Digital at AllianceBernstein – Hong Kong

January 1, 2007 - January 1, 2011

Led digital client communications strategy, including email marketing and analytics to enhance engagement and retention.

Assistant Web Editor / Search & Content Specialist at Yahoo! – Hong Kong

January 1, 2003 - January 1, 2007

Supported web content and SEO updates, collaborating with editorial teams to enhance search visibility and content delivery.