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I’m Erika Lopez, a Sr. Art Director and creative leader with 10+ years directing concept-driven, insight-led work across advertising, SaaS/tech, pharma, CPG, fashion, media, and real estate. I guide teams and manage complex programs—from brand systems and 360 campaigns to design operations—always aligning output with business goals. I also integrate AI-powered ideation and streamlined workflows to accelerate iteration and scale design. Across in-house and freelance roles, I’ve partnered with marketing leaders to elevate creative quality, deliver 100+ assets per month, and drive measurable lifts in visibility and engagement. I’m based in Miami and open to opportunities that combine strategic thinking, cross-functional leadership, and hands-on design to help brands stand out.…I’m Erika Lopez, a Sr. Art Director and creative leader with 10+ years directing concept-driven, insight-led work across advertising, SaaS/tech, pharma, CPG, fashion, media, and real estate. I guide teams and manage complex programs—from brand systems and 360 campaigns to design operations—always aligning output with business goals. I also integrate AI-powered ideation and streamlined workflows to accelerate iteration and scale design. Across in-house and freelance roles, I’ve partnered with marketing leaders to elevate creative quality, deliver 100+ assets per month, and drive measurable lifts in visibility and engagement. I’m based in Miami and open to opportunities that combine strategic thinking, cross-functional leadership, and hands-on design to help brands stand out.

Erika Lopez

Art Director, Designer, Creative Director, +2

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I’m Erika Lopez, a Sr. Art Director and creative leader with 10+ years directing concept-driven, insight-led work across advertising, SaaS/tech, pharma, CPG, fashion, media, and real estate. I guide teams and manage complex programs—from brand systems and 360 campaigns to design operations—always aligning output with business goals. I also integrate AI-powered ideation and streamlined workflows to accelerate iteration and scale design. Across in-house and freelance roles, I’ve partnered with marketing leaders to elevate creative quality, deliver 100+ assets per month, and drive measurable lifts in visibility and engagement. I’m based in Miami and open to opportunities that combine strategic thinking, cross-functional leadership, and hands-on design to help brands stand out.…I’m Erika Lopez, a Sr. Art Director and creative leader with 10+ years directing concept-driven, insight-led work across advertising, SaaS/tech, pharma, CPG, fashion, media, and real estate. I guide teams and manage complex programs—from brand systems and 360 campaigns to design operations—always aligning output with business goals. I also integrate AI-powered ideation and streamlined workflows to accelerate iteration and scale design. Across in-house and freelance roles, I’ve partnered with marketing leaders to elevate creative quality, deliver 100+ assets per month, and drive measurable lifts in visibility and engagement. I’m based in Miami and open to opportunities that combine strategic thinking, cross-functional leadership, and hands-on design to help brands stand out.

Available to hire

I’m Erika Lopez, a Sr. Art Director and creative leader with 10+ years directing concept-driven, insight-led work across advertising, SaaS/tech, pharma, CPG, fashion, media, and real estate. I guide teams and manage complex programs—from brand systems and 360 campaigns to design operations—always aligning output with business goals. I also integrate AI-powered ideation and streamlined workflows to accelerate iteration and scale design.

Across in-house and freelance roles, I’ve partnered with marketing leaders to elevate creative quality, deliver 100+ assets per month, and drive measurable lifts in visibility and engagement. I’m based in Miami and open to opportunities that combine strategic thinking, cross-functional leadership, and hands-on design to help brands stand out.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Lead Designer at ONE Sotheby’s International Realty

April 30, 2024 - November 30, 2025

Oversaw brand consistency across all design elements. Scaled the Developments Division from 6 to 16 projects; key contributor to growth. Managed 3+ designers; delivered 100+ assets/month across branding, digital, print, social, and events. Increased workflow efficiency by 30% through new processes and standards. Partnered with marketing leadership to elevate creative quality.

Senior Art Director Freelance at Hexagon MI

January 1, 2023 - April 1, 2024

Collaborated with marketing teams to create cohesive campaigns that effectively communicated brand messaging across platforms. Produced 60+ digital campaign assets (email, banners, social) aligned with KPIs. Built cross-channel campaign frameworks, enhancing message consistency and strategic alignment. Designed event materials and print collateral for industry trade shows.

Senior Art Director Freelance at Accenture

March 1, 2022 - October 1, 2022

Elevated brand recognition by developing innovative and visually compelling marketing campaigns. Developed Prudential's paid social campaign driving an estimated 15-20% lift in visibility. Led PGIM's cross-channel awareness campaign, achieving 10-15% increase in brand visibility. Created paid and organic social assets for United Airlines. Art-directed Chico's fashion shoots.

Senior Digital Designer at Zumba

January 1, 2021 - February 1, 2022

Collaborated with cross-functional teams to develop innovative digital solutions aligned with marketing strategies. Delivered 200+ motion/static assets; supported 4 global brands across social and web. Created AR filters. Increased follower growth and engagement across all Zumba brand accounts through optimized content design (10-15% estimated uplift).

Senior Digital Art Director at Caastle

January 1, 2019 - July 1, 2020

Led creative direction for multiple branding projects, ensuring alignment with client vision and objectives. Developed CRM and digital campaigns (paid social, web, email) for Ann Taylor, Bloomingdale's, DVF, and Express. Improved asset delivery speed by 25%; mentored junior designers. Established collaborative processes with marketing managers to cross-functional alignment.

Integrated Senior Art Director at Grey/Wing

February 1, 2017 - December 1, 2018

Conducted client presentations, effectively communicating creative concepts and strategies. Led digital campaigns for Walgreens, Advil, Basaglar, Triumeq (FDA-compliant), that achieved a 30% lift in message recognition and a 25% increase in brand awareness across U.S. Hispanic audiences. Directed multicultural and Hispanic-market creative; supervised junior designers.

Senior Art Director Freelance at D’EXP - Discovery Comm.

July 1, 2015 - January 1, 2017

Contributed to revenue growth by conceptualizing engaging promotional materials that resonated with target audiences. Led AARP US Hispanic relaunch (Effie finalist). Clients: AARP, McDonald's, NBA, Tajín. Developed 360, digital, and social creative for Destination America (channel). Created sales decks for Discovery Digital. Designed event materials for DNI.

Creative Manager at Marianne Stores

December 31, 2008 - May 31, 2015

Led creative strategy development for marketing campaigns, enhancing brand visibility and engagement. Contributed to steady YoY growth by improving customer relevance (+25%) and boosting repeat shopper engagement (+20%). Directed 60+ seasonal campaigns; produced 300+ print assets/year. Managed photoshoots, budgets, vendors, and 2 designers.