Jisun Hyun

Brand Marketing at Orbiters

Led end-to-end development and localization of PDPs, Amazon A+ modules, and D2C assets for Zezebaebae’s Korean baby brands; established core brand messaging and visual storytelling to improve product understanding and conversion. Integrated UGC-driven influencer content with whitelisting ads to strengthen early brand awareness for CHA&MOM in the U.S., generating 1M+ impressions. Managed Google Ads and Target Plus keyword advertising across U.S. and Japan; optimized bids and keyword structures to boost visibility and conversions. Redesigned audience segments, tested promotions, and performed ongoing A/B testing to raise email open rates from 42-43% to 52%. Collaborated on quarterly shoots, contributed to storyboard planning and product bullet direction. Analyzed inquiries, reviews, and inventory data to identify real-time pain points and fed insights into marketing strategies. Created cohesive digital assets and print materials with Adobe Photoshop, Illustrator, and InDesign, maintain

Digital Marketing at Sliver VR Technologies Inc.

Built and managed early-stage social channels (Discord, X, Telegram) for Web3/NFT ecosystem; grew X channel by 4,000+ followers in two months. Led Web3 activation campaigns with design, development, and executive teams to acquire new users and boost retention. Conducted market and trend research across AI, blockchain, and healthcare to inform product positioning and cross-regional expansion planning.

Online Project Manager at UNMUTE (Online Exhibition)

Led creative and structural planning of UNMUTE online exhibition; defined visual direction and narrative framework across all digital artworks. Planned and launched the exhibition ahead of schedule, overseeing cross-functional collaboration with designers, developers, and digital artists to deliver a cohesive interactive experience. Developed and executed multi-channel marketing campaigns that attracted 2,000+ global visitors and increased website traffic by 20%.

Administrative Assistant at SAMSUNG E&A

Coordinated cross-functional teams (engineering, procurement, and project management) to streamline project workflows and enhance communication efficiency. Managed project documentation, budgeting, and progress tracking, contributing to a 10% cost reduction through process optimization. Optimized documentation, workforce allocation, and data validation using SAP ERP, Excel, Bluebeam, and SmartPlant Foundation.