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Marketing professional with over 10 years of experience leading teams and designing data-driven digital strategies. My multicultural experience has allowed me to manage successful projects across LATAM, Europe, and the United States, working with diverse teams in dynamic, global environments. I am passionate about data analysis, crafting creative strategies, and building brands that connect effectively with their audiences.…Marketing professional with over 10 years of experience leading teams and designing data-driven digital strategies. My multicultural experience has allowed me to manage successful projects across LATAM, Europe, and the United States, working with diverse teams in dynamic, global environments. I am passionate about data analysis, crafting creative strategies, and building brands that connect effectively with their audiences.

Gabriela Herrera

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Marketing professional with over 10 years of experience leading teams and designing data-driven digital strategies. My multicultural experience has allowed me to manage successful projects across LATAM, Europe, and the United States, working with diverse teams in dynamic, global environments. I am passionate about data analysis, crafting creative strategies, and building brands that connect effectively with their audiences.…Marketing professional with over 10 years of experience leading teams and designing data-driven digital strategies. My multicultural experience has allowed me to manage successful projects across LATAM, Europe, and the United States, working with diverse teams in dynamic, global environments. I am passionate about data analysis, crafting creative strategies, and building brands that connect effectively with their audiences.

Available to hire

Marketing professional with over 10 years of experience leading teams and designing data-driven digital strategies.
My multicultural experience has allowed me to manage successful projects across LATAM, Europe, and the United States, working with diverse teams in dynamic, global environments. I am passionate about data analysis, crafting creative strategies, and building brands that connect effectively with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Global Marketing Manager at Market Place (Jeff App)

January 1, 2020 - January 1, 2021

Designed and executed digital campaigns that boosted user acquisition by 15% and optimized churn in key markets such as Mexico and Colombia. Conducted market and user behavior analyses to adjust pricing and promotional strategies; collaborated with product and engineering teams to optimize user experience; tailored solutions to multi-cultural market needs.

Marketing Manager - Central & North America at Jeff App

January 1, 2018 - January 1, 2019

Designed and executed digital campaigns that boosted user acquisition and retention. Implemented branding campaigns that positioned Jeff App as a leader in sustainable mobility, highlighting differentiating values against competitors like Uber. Developed pricing and promotional strategies that improved competitiveness and market penetration in key cities.

CDMX Marketing Manager at Cabify

January 1, 2016 - January 1, 2018

Led the brand relaunch in Mexico City, driving a 30% increase in user acquisition through digital and organic strategies. Collaborated with product and engineering teams to optimize user experience.