Developed and executed monthly in-app marketing campaigns based on GMV data insights, focusing on supply and demand trends. Managed social media content creation and scheduling using Meta Business Suite for Instagram and Facebook. Conducted consumer behavior research and competitor analysis to identify market trends and opportunities. Analyzed campaign performance to optimize engagement and conversions. Collaborated with cross-functional teams to enhance user acquisition and retention strategies.

Part Time Retail Associate at Cotton On Kids Malaysia

July 1, 2023 - March 31, 2024

Onboarded and educated merchants for Buyer Protection Seller Fee Programme; guided merchant onboarding and supported business growth. Managed merchant accounts temporarily to facilitate successful Buyer Protection transactions. Collaborated with internal teams to improve onboarding strategies and merchant support.

Marketing Executive at Yoowifi

June 1, 2025 - Present

Marketing Executive across Hong Kong & Japan with Yoowifi app and website. Prepared marketing copy for web banners, app banners, EDM visuals, and EDM body content. Liaised closely with agency designers to develop high-quality artwork and creatives for campaigns and events. Planned and organized one-month campaign and EDM content calendar for marketing materials and promotions. Participated in large-scale travel fairs (NATA S, Air Asia Fair, MATTA Fair, MITM) – managed customer communication, product selling, and marketing collateral handling. Collaborated with cross-functional teams to ensure consistent brand messaging and smooth campaign execution.