Syaza Arinah

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing Intern at Cotton On Malaysia
July 1, 2024 - June 30, 2025
Developed and executed monthly in-app marketing campaigns based on GMV data insights, focusing on supply and demand trends. Managed social media content creation and scheduling using Meta Business Suite for Instagram and Facebook. Conducted consumer behavior research and competitor analysis to identify market trends and opportunities. Analyzed campaign performance to optimize engagement and conversions. Collaborated with cross-functional teams to enhance user acquisition and retention strategies.
Part Time Retail Associate at Cotton On Kids Malaysia
July 1, 2023 - March 31, 2024
Onboarded and educated merchants for Buyer Protection Seller Fee Programme; guided merchant onboarding and supported business growth. Managed merchant accounts temporarily to facilitate successful Buyer Protection transactions. Collaborated with internal teams to improve onboarding strategies and merchant support.
Marketing Executive at Yoowifi
June 1, 2025 - Present
Marketing Executive across Hong Kong & Japan with Yoowifi app and website. Prepared marketing copy for web banners, app banners, EDM visuals, and EDM body content. Liaised closely with agency designers to develop high-quality artwork and creatives for campaigns and events. Planned and organized one-month campaign and EDM content calendar for marketing materials and promotions. Participated in large-scale travel fairs (NATA S, Air Asia Fair, MATTA Fair, MITM) – managed customer communication, product selling, and marketing collateral handling. Collaborated with cross-functional teams to ensure consistent brand messaging and smooth campaign execution.

Education

Bachelor of Human Development with Management at Universiti Putra Malaysia
October 1, 2021 - June 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment