I am a strategic performance marketer with 5+ years of experience driving growth through paid social campaigns (Meta/Facebook, TikTok, Google, and more). I have a strong command of analytics tools and a proven track record of delivering results across diverse markets. I am passionate about scalable, data-led outcomes and collaborative, cross-functional execution. At Pro Context, I led growth initiatives as Senior Account Manager, expanding an auto-delivery app’s mobile user base and optimizing campaigns to reduce CAC. I’m experienced in GTM planning for new product launches, driving lead generation, and mentoring junior teammates to raise overall campaign efficiency.

Egor Shashkin

I am a strategic performance marketer with 5+ years of experience driving growth through paid social campaigns (Meta/Facebook, TikTok, Google, and more). I have a strong command of analytics tools and a proven track record of delivering results across diverse markets. I am passionate about scalable, data-led outcomes and collaborative, cross-functional execution. At Pro Context, I led growth initiatives as Senior Account Manager, expanding an auto-delivery app’s mobile user base and optimizing campaigns to reduce CAC. I’m experienced in GTM planning for new product launches, driving lead generation, and mentoring junior teammates to raise overall campaign efficiency.

Available to hire

I am a strategic performance marketer with 5+ years of experience driving growth through paid social campaigns (Meta/Facebook, TikTok, Google, and more). I have a strong command of analytics tools and a proven track record of delivering results across diverse markets. I am passionate about scalable, data-led outcomes and collaborative, cross-functional execution.

At Pro Context, I led growth initiatives as Senior Account Manager, expanding an auto-delivery app’s mobile user base and optimizing campaigns to reduce CAC. I’m experienced in GTM planning for new product launches, driving lead generation, and mentoring junior teammates to raise overall campaign efficiency.

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Language

English
Fluent
Russian
Fluent
Spanish; Castilian
Advanced
German
Intermediate

Work Experience

Senior Account Manager at Pro Context (Full-scale marketing agency)
April 1, 2021 - October 1, 2023
Led growth initiatives for automotive and e-commerce clients. Expanded an auto-delivery app's mobile user base across new cities, scaling monthly media spend from $10K to $40K, and increasing test-drive leads. Developed and executed a go-to-market paid social strategy for a new Chinese auto brand in the UAE, resulting in higher engagement and conversions. Piloted live-streaming as a performance tool for automotive brands, integrated junior managers into ongoing campaigns to improve efficiency and delivery.

Education

Master of Arts at Ruhr-Universität Bochum, Slavic Studies
January 1, 2018 - January 1, 2020
Bachelor of Arts at Russian State University for Humanities
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet