Egor Shashkin
I am a strategic performance marketer with 5+ years of experience driving growth through paid social campaigns (Meta/Facebook, TikTok, Google, and more).
About
I am a strategic performance marketer with 5+ years of experience driving growth through paid social campaigns (Meta/Facebook, TikTok, Google, and more). I have a strong command of analytics tools and a proven track record of delivering results across diverse markets. I am passionate about scalable, data-led outcomes and collaborative, cross-functional execution.
At Pro Context, I led growth initiatives as Senior Account Manager, expanding an auto-delivery app’s mobile user base and optimizing campaigns to reduce CAC. I’m experienced in GTM planning for new product launches, driving lead generation, and mentoring junior teammates to raise overall campaign efficiency.
- 2 years' experience
- Joined December 2025
Languages
- EnglishFluent
- RussianFluent
- Spanish; CastilianAdvanced
- GermanIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
Work experience
Led growth initiatives for automotive and e-commerce clients. Expanded an auto-delivery app's mobile user base across new cities, scaling monthly media spend from $10K to $40K, and increasing test-drive leads. Developed and executed a go-to-market paid social strategy for a new Chinese auto brand in the UAE, resulting in higher engagement and conversions. Piloted live-streaming as a performance tool for automotive brands, integrated junior managers into ongoing campaigns to improve efficiency and delivery.
Education
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