Performance Marketing Executive at Infleunture Digital Pvt Ltd

Executed and optimized high-budget Facebook Ads campaigns, Lead Gen, App Installs, Conversions (Sales), and Remarketing with Facebook Pixel, Conversion API (CAPI), and event tracking for accurate attribution and optimization. Built full-funnel strategies using Meta Advantage+ (Andromeda update), Custom Audiences, Lookalikes, and interest-based targeting to scale monthly leads by 2-3x. Scaled campaigns in the gaming ads niche while maintaining target CPA for first-time deposits. Executed WhatsApp automation for e-commerce websites. Collaborated with influencers for content creation and paid influencer marketing. Coordinated with the technical team to integrate payment gateways (RazorPay, Cashfree, PhonePe). Conducted market analysis to identify pricing trends and competitor offerings. Managed online campaigns across platforms including Google Ads and Facebook Ads.

Facebook/Meta Ads Specialist at Shopiyard

Executed and optimized high-budget Facebook Ads campaigns for Lead Gen, App Installs, Conversions (Sales), and Remarketing with Facebook Pixel, Conversion API (CAPI), and event tracking. Built full-funnel strategies using Advantage+ (Andromeda), Custom Audiences, Lookalikes, and interest-based targeting to scale monthly leads while maintaining CPA targets. Drove gaming ads with scalable results and consistent CPA management for deposits and registrations. Implemented WhatsApp automation using AiSen sy or Wati for e-commerce. Collaborated with Instagram and YouTube creators for content and paid influencer marketing. Integrated analytics and worked with technical teams on payments gateways.