Firdausia Adamu

Available to hire

Language

English
Fluent

Work Experience

Freelance Content Strategist at Candyrose
August 1, 2025 - Present
Grew Instagram audience from 17K to 20K+ in 4 months; designed brand-consistent carousel, reels, and short-form video content using Canva & Cap Cut; built a cohesive visual identity; analyzed insights to refine content strategy and maximize reach.
Content Designer at Loving Your Skin
August 1, 2025 - Present
Created visually appealing educational skincare content using graphics, design, and video edits; designed a persuasive partnership pitch deck that secured collaboration with Code8 Store (UK); developed strategic content pillars to improve brand authority; enhanced brand visibility through design-led storytelling.
Freelance Content & Community Strategist at Rosie’s People
September 1, 2025 - Present
As a freelance content partner for Rosie’s People, helped shape the brand’s digital voice and community engagement strategy; created thought-provoking and educational HR content; managed storytelling-driven campaigns to increase engagement and post visibility; ensured content alignment with brand goals across all digital channels.
Digital Marketer at Elite Global AI
October 1, 2024 - February 1, 2025
Drove brand awareness, increased website traffic, and boosted signups through strategic content marketing; created high-converting website & blog content; developed SEO-driven blog posts on AI trends and business automation; designed landing page copy; researched keywords to improve search performance; developed email sequences to nurture leads; built content calendar; produced posts, carousels, infographics; collaborated with team to optimize website copy.
Marketing Project Lead at Beyond Barriers
March 1, 2025 - April 30, 2025
Worked on a community-driven campaign focused on breaking societal limitations through storytelling and digital engagement; developed micro-campaigns; increased engagement and post visibility; leveraged social trends to raise awareness.

Education

BSc Accounting at Bayero University Kano
January 1, 2019 - January 1, 2023

Qualifications

Content Optimization (Surfer)
January 1, 2025 - December 9, 2025
Copywriting Certification (HGSC)
January 1, 2025 - December 9, 2025
Content Strategy Certification (LinkedIn)
January 1, 2024 - December 9, 2025
Fundamentals of Social Media Marketing (LinkedIn)
January 1, 2024 - December 9, 2025
Advanced Content Marketing (LinkedIn)
January 1, 2024 - December 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet