Tianfeng Yu
I am a multidisciplinary designer and visual creator with experience across video production, motion graphics, illustration, and 3D design.
About
I am a multidisciplinary designer and visual creator with experience across video production, motion graphics, illustration, and 3D design. With a background in Fashion Communication and visual storytelling, I create engaging digital content ranging from short-form social videos to brand visuals, character illustrations, and animated assets.
I’ve worked on projects involving concept development, video editing, colour grading, graphic layouts, and motion design, bringing ideas to life through clear visuals and strong narrative direction. Skilled in Adobe Creative Suite, Premiere Pro, After Effects, Illustrator, and 3D tools, I focus on delivering polished, high-impact creative work that stands out on any platform.
I’m organised, detail-driven, and highly collaborative—always aiming to produce work that is clean, modern, and visually meaningful. I love helping brands and clients communicate their stories through thoughtful design and dynamic visual content.
- 1 year's experience
- Joined December 2025
Skills· 6
Languages
- EnglishIntermediate
- ChineseFluent
Industry experience
- Media & Entertainment
- Professional Services
Work experience
Information Design & Visual Communication: produced 20+ bilingual posters, infographics, and illustrated leaflets that distilled complex COVID-19 protocols into clear, icon-driven messages, reaching 3,500 residents and raising guideline comprehension from 62% to 93% in follow-up surveys. Spatial Graphics & Wayfinding: mapped foot-traffic flows and developed cohesive floor decals, queue markers, and directional signage that streamlined vaccination-site navigation, cutting average wait times by 25% while maintaining social-distancing thresholds.
Visual research and moodboarding: curated libraries of historical, cultural, and stylistic references—spanning period garments, regional motifs, and genre aesthetics—to ground character narratives in authenticity and inspired distinctive silhouettes for animation and game projects. Concept ideation & iterative design: collaborated with lead designers to translate briefs into 50+ exploratory sketches, turnarounds, and colour keys per season, rapidly iterating on form, proportion, and personality to present clear design options to directors and art leads. Pipeline integration & creative collaboration: synced closely with storyboard artists, animators, and rigging teams to ensure consistency in visuals throughout the production process and achieve 100% on-time delivery of assets.
Spatial planning & installation design: partnered with curators to position and rig a 12m kinetic light sculpture, optimizing sight-lines, cable routing, and ADA-compliant circulation paths; layout refinements elevated average visitor dwell time by 18% while safeguarding artwork integrity. Immersive storytelling & visitor interaction: led 1,200+ guests through an AR-enhanced exploration of the installation, translating artistic concepts into accessible narratives and sparking #BFCArtNights social-media traction (20k+ posts), all while enforcing safety protocols. Data-driven experience design: deployed QR surveys and heat-map sensors, consolidating feedback into a 15-page infographic report; data-driven recommendations lifted Net Promoter Score by 85% and informed subsequent exhibition programming.
Education
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