I am a communications professional with experience in public relations, digital marketing, and stakeholder engagement, particularly within the non-profit and humanitarian sector. I have supported digital campaigns, content planning, and online engagement while collaborating with corporates, donors, and community partners.

SHARIFAH LUTHFIAH BINTI SYED HAMID

I am a communications professional with experience in public relations, digital marketing, and stakeholder engagement, particularly within the non-profit and humanitarian sector. I have supported digital campaigns, content planning, and online engagement while collaborating with corporates, donors, and community partners.

Available to hire

I am a communications professional with experience in public relations, digital marketing, and stakeholder engagement, particularly within the non-profit and humanitarian sector. I have supported digital campaigns, content planning, and online engagement while collaborating with corporates, donors, and community partners.

See more

Language

Malay
Fluent
English
Fluent

Work Experience

Relations Officer at Global Ehsan Relief Malaysia
January 1, 2025 - Present
Manage and strengthen relationships with corporate partners and donors to support humanitarian projects. Develop and deliver proposals and donor engagement content to secure funding and collaborations. Drive donor retention initiatives through personalised communications and impact reporting. Coordinate with internal teams to ensure transparent reporting and successful project delivery. Collaborate with communications and design team to ensure the website reflects current campaigns, impact reports, and partner recognitions.
Events and Marketing Cum Copywriter at Global Ehsan Relief Malaysia
September 1, 2023 - December 31, 2024
Developed comprehensive concept notes and strategic plans for fundraising events. Coordinated venue selection and logistics, ensuring alignment with event goals. Identified and engaged key opinion leaders (KOLs); created and executed marketing plans, analyzing ROI for TV and radio campaigns. Wrote promotional copy for websites and collateral; established brand guidelines for television content and ensured consistency across media.
Content Creator at Ellezara Chocolate
June 1, 2023 - August 31, 2023
Captured high-quality photographs and videos of menu items for social media to enhance brand visibility. Developed a cohesive visual style for social channels, increasing audience engagement and brand awareness.
Conveyancing Clerk at Jal & Lim Law Firm
March 1, 2023 - June 30, 2023
Coordinated communication between clients, real estate agents, and legal professionals to ensure smooth transactions. Conducted research on property titles and relevant legislation, ensuring compliance with legal requirements.
Intern at Royal Malaysia Customs Department
October 1, 2022 - January 31, 2023
Assisted in planning and executing in-house and external events, enhancing departmental visibility and engagement. Coordinated logistics, including venue arrangements and participant communications.

Education

Bach. of Mass Comm. (Hons) Public Relations at Universiti Teknologi MARA
February 1, 2020 - January 31, 2023
Diploma at Universiti Selangor (UNISEL)
June 1, 2016 - July 31, 2018
Sijil Pelajaran Malaysia (SPM) at SMK Aminuddin Baki
January 1, 2011 - December 31, 2015
Bachelor of Mass Communication (Hons) - Public Relations at Universiti Teknologi MARA
February 1, 2020 - January 1, 2023
at Universiti Selangor (UNISEL)
June 1, 2016 - July 1, 2018
SPM at SMK Aminuddin Baki
January 1, 2011 - December 1, 2015

Qualifications

Anugerah Naib Canselor, Universiti Teknologi MARA
January 1, 2023 - December 9, 2025
Anugerah Pelajar Terbaik Program
January 1, 2018 - December 9, 2025
Anugerah Naib Canselor, Universiti Teknologi MARA
January 1, 2023 - December 25, 2025
Anugerah Pelajar Terbaik Program
January 1, 2018 - December 25, 2025

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Education