Available to hire
Hi, I’m Sharifa Lutfiah, a communications and marketing professional focused on donor relations, corporate communications, and event storytelling for humanitarian causes. I enjoy turning complex programs into clear messages and coordinating cross-functional teams to deliver smooth, impactful campaigns.
Hi again, I’m passionate about building meaningful relationships with donors, vendors, venues, and partners, and I thrive in collaborative environments where data-driven decisions drive engagement and ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Malay
Fluent
English
Fluent
Work Experience
Relations Officer at Global Ehsan Relief Malaysia
January 1, 2025 - PresentManage and strengthen relationships with corporate partners and donors to support humanitarian projects. Develop and deliver proposals and donor engagement content to secure funding and collaborations. Drive donor retention initiatives through personalised communications and impact reporting. Coordinate with internal teams to ensure transparent reporting and successful project delivery. Collaborate with communications and design team to ensure the website reflects current campaigns, impact reports, and partner recognitions.
Events and Marketing Cum Copywriter at Global Ehsan Relief Malaysia
September 1, 2023 - December 31, 2024Developed comprehensive concept notes and strategic plans for fundraising events. Coordinated venue selection and logistics, ensuring alignment with event goals. Identified and engaged key opinion leaders (KOLs); created and executed marketing plans, analyzing ROI for TV and radio campaigns. Wrote promotional copy for websites and collateral; established brand guidelines for television content and ensured consistency across media.
Content Creator at Ellezara Chocolate
June 1, 2023 - August 31, 2023Captured high-quality photographs and videos of menu items for social media to enhance brand visibility. Developed a cohesive visual style for social channels, increasing audience engagement and brand awareness.
Conveyancing Clerk at Jal & Lim Law Firm
March 1, 2023 - June 30, 2023Coordinated communication between clients, real estate agents, and legal professionals to ensure smooth transactions. Conducted research on property titles and relevant legislation, ensuring compliance with legal requirements.
Intern at Royal Malaysia Customs Department
October 1, 2022 - January 31, 2023Assisted in planning and executing in-house and external events, enhancing departmental visibility and engagement. Coordinated logistics, including venue arrangements and participant communications.
Content Creator Coordinator at Ellezara Chocolate
June 1, 2023 - August 1, 2023Coordinated communications between clients, estate agents, and legal professionals to ensure smooth transactions; conducted research on property titles and relevant legislation; supported donor engagement and marketing initiatives; produced copy and marketing materials; supported digital campaigns.
Conveyancing Clerk at JAL & LIM Law Firm
October 1, 2022 - January 1, 2023Conveyancing support for property transactions, liaising with clients and legal teams to prepare and review documents.
Event Executive / Relations Officer at Global Ehsan Relief Malaysia
September 1, 2023 - December 1, 2024Planned and coordinated events from concept to execution; liaised with vendors, venues, and stakeholders to ensure smooth delivery; managed event logistics including scheduling, budgeting, and on-site coordination; supported marketing and promotional activities; produced post-event reports and campaign content; developed sales materials to support fundraising; crafted content for WhatsApp broadcasts to drive engagement and conversions.
Event Executive at Global Ehsan Relief Malaysia
September 1, 2023 - December 1, 2024Coordinated donor engagement and events; liaised with vendors and venues; supported marketing activities including EDM campaigns; produced post-event reports and social media content; contributed to fundraising efforts and donor communications.
Intern at Royal Malaysian Customs Department
October 1, 2022 - January 1, 2023Assisted with communications tasks and administrative support during internship.
Education
Bach. of Mass Comm. (Hons) Public Relations at Universiti Teknologi MARA
February 1, 2020 - January 31, 2023Diploma at Universiti Selangor (UNISEL)
June 1, 2016 - July 31, 2018Sijil Pelajaran Malaysia (SPM) at SMK Aminuddin Baki
January 1, 2011 - December 31, 2015Bachelor of Mass Communication (Hons) - Public Relations at Universiti Teknologi MARA
February 1, 2020 - January 1, 2023 at Universiti Selangor (UNISEL)
June 1, 2016 - July 1, 2018SPM at SMK Aminuddin Baki
January 1, 2011 - December 1, 2015Bachelor of Mass Communications (Hons) - Public Relations at Universiti Teknologi MARA (UiTM)
January 11, 2030 - May 21, 2026Diploma in Communications and Media at Universiti Selangor (UNISEL)
January 11, 2030 - May 21, 2026Bachelor of Mass Communication (Honours) at Universiti Teknologi MARA (UiTM), Malaysia
January 11, 2030 - May 21, 2026Diploma in Communications and Media at Universiti Selangor (UNISEL)
January 11, 2030 - May 21, 2026Qualifications
Anugerah Naib Canselor, Universiti Teknologi MARA
January 1, 2023 - December 9, 2025Anugerah Pelajar Terbaik Program
January 1, 2018 - December 9, 2025Anugerah Naib Canselor, Universiti Teknologi MARA
January 1, 2023 - December 25, 2025Anugerah Pelajar Terbaik Program
January 1, 2018 - December 25, 2025Vice Chancellor's Award (CGPA 3.74) - Bachelor of Mass Communications (Hons)
January 11, 2030 - May 21, 2026Best Student of the Programme - Diploma in Communications and Media (UNISEL)
January 11, 2030 - May 21, 2026Vice Chancellor's Award
January 11, 2030 - May 21, 2026Best Student of the Programme
January 11, 2030 - May 21, 2026Industry Experience
Non-Profit Organization, Media & Entertainment, Professional Services, Education, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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