Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an insight-driven Brand Strategist with a background in behavioral psychology and digital brand building. I help refine positioning, messaging architecture, competitive analysis, and go-to-market activation to drive growth across digital channels.\n\nAs the founder of Popular Organism, I lead a global-facing cultural brand ecosystem, delivering multi-channel strategy, audience engagement, and narrative differentiation. I value structured thinking, clear documentation, and empowering brand storytelling that creates meaningful connections and market impact.…I am an insight-driven Brand Strategist with a background in behavioral psychology and digital brand building. I help refine positioning, messaging architecture, competitive analysis, and go-to-market activation to drive growth across digital channels.\n\nAs the founder of Popular Organism, I lead a global-facing cultural brand ecosystem, delivering multi-channel strategy, audience engagement, and narrative differentiation. I value structured thinking, clear documentation, and empowering brand storytelling that creates meaningful connections and market impact.

Joshua Omotosho

Creative Director, Project Manager, Content Strategist, +5





I am an insight-driven Brand Strategist with a background in behavioral psychology and digital brand building. I help refine positioning, messaging architecture, competitive analysis, and go-to-market activation to drive growth across digital channels.\n\nAs the founder of Popular Organism, I lead a global-facing cultural brand ecosystem, delivering multi-channel strategy, audience engagement, and narrative differentiation. I value structured thinking, clear documentation, and empowering brand storytelling that creates meaningful connections and market impact.…I am an insight-driven Brand Strategist with a background in behavioral psychology and digital brand building. I help refine positioning, messaging architecture, competitive analysis, and go-to-market activation to drive growth across digital channels.\n\nAs the founder of Popular Organism, I lead a global-facing cultural brand ecosystem, delivering multi-channel strategy, audience engagement, and narrative differentiation. I value structured thinking, clear documentation, and empowering brand storytelling that creates meaningful connections and market impact.

Available to hire

I am an insight-driven Brand Strategist with a background in behavioral psychology and digital brand building. I help refine positioning, messaging architecture, competitive analysis, and go-to-market activation to drive growth across digital channels.\n\nAs the founder of Popular Organism, I lead a global-facing cultural brand ecosystem, delivering multi-channel strategy, audience engagement, and narrative differentiation. I value structured thinking, clear documentation, and empowering brand storytelling that creates meaningful connections and market impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Intermediate

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Founder, CEO & Creative Director at Popular Organism

January 1, 2019 - Present

Led multi-platform ad campaigns across Meta and TikTok with creative testing, KPI optimization, and performance reporting. Managed full creative project lifecycles across web, social, promotional, and design assets. Implemented standardized workflows and timelines to improve execution reliability. Translated briefs into production tasks for designers; coordinated revisions and ensured brand consistency. Oversaw high-volume content production and built partnerships with global creators; analyzed audience data to inform content and growth strategy. Optimized operations workflows for content production and logistics.

Generalist Evaluator Expert at Mercor

October 1, 2025 - Present

Evaluated AI systems for accuracy and semantic coherence; studied algorithmic decision systems used in emerging tech ecosystems; assessed datasets and model outputs to identify patterns and optimization opportunities.

Social Innovation Analyst at Innovate Calgary

December 1, 2024 - May 1, 2025

Managed cross-functional timelines and deliverables supporting digital strategy initiatives. Led market research synthesis combining quantitative and qualitative insights. Developed strategy recommendations to optimize user engagement and content performance. Collaborated with ecosystem stakeholders to identify emerging innovation opportunities.

Strategy Consultant at AMG Venture Partners

January 1, 2025 - March 1, 2025

Coordinated strategy scope, timelines, and quality standards across multiple stakeholders. Designed SEO-informed digital strategies aligned to user journeys and search performance. Conducted competitive analysis and growth opportunity mapping.

Research Consultant at London School of Economics

June 1, 2024 - March 1, 2025

Structured research workflows and milestone delivery systems. Conducted large-scale data synthesis and trend analysis. Produced evidence-based reports for strategic and analytical decision-making.

Founder & Brand Architect at Popular Organism

January 1, 2023 - Present

Defined and refined full brand positioning, narrative strategy, and messaging systems for a culture-led digital brand. Conducted competitive and category analysis to identify differentiation opportunities and white space positioning. Developed actionable go-to-market frameworks across social, digital, and community activation channels. Led brand documentation including creative briefs, positioning statements, campaign guidelines, and activation plans. Translated behavioral insights into culturally resonant brand storytelling that increased engagement and loyalty.

Strategy & Research Consultant

January 1, 2024 - January 1, 2025

Conducted structured market research and competitive landscape analysis to inform strategic recommendations. Synthesized qualitative and quantitative insights into clear, executive-ready documentation. Partnered with cross-functional stakeholders to align strategy with operational execution.