FS

Fernanda Segabinassi Gabinassi

Available to hire

Dear Hiring Manager, With more than two decades of experience in the editorial world and a solid career as Art Director at Espresso&CO, I have specialized in graphic design and social media, developing projects that…

About

Dear Hiring Manager,
With more than two decades of experience in the editorial world and a solid career as Art Director at Espresso&CO, I have specialized in graphic design and social media, developing projects that combine creativity and strategy to communicate messages effectively.
Throughout my career, I have had the opportunity to lead creative teams, coordinate advertising campaigns, and develop visual identities that strengthened brands’ market presence. My approach combines aesthetic sensitivity with trend analysis, ensuring that each project is contemporary and aligned with the client’s goals.
I am excited about the opportunity to contribute my expertise in design and visual communication with the team. I believe that my experience and passion for design can add value and innovation to the projects developed by your company.
Thank you for your consideration, and I am available for an interview, where I can provide further details on how my skills can meet the company’s needs.
Sincerely,
Fernanda Segabinassi

  • 22 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Software & Internet

Work experience· 22 roles

Art Director · Espresso & CO | Café Editor and Café StoreOct 2022 – Apr 2025 · 2 yrs 7 mos

Led graphic concept and visual identity for Espresso & CO, Café Editor and Café Store; innovated visual storytelling and daily social media management; oversaw projects such as the São Paulo Coffee Festival, SIC (Semana Internacional do Café), Café Store e-commerce, and all digital platforms. Launched Guia do Barista book (Sixth edition) and Espresso magazine.

Art Director · Espresso & COOct 2022 – Apr 2025 · 2 yrs 7 mos

Applied expertise in graphic design and visual concept development across daily social media, editorial visuals, and event concepts. Led visually innovative projects such as the São Paulo Coffee Festival, SIC (Semana Internacional do Café), and Café Store e-commerce; oversaw multi-platform digital design and launched the Guia do Barista (6th edition) and Espresso magazine.

Art Director · Marie Claire Magazine – Globo PublisherMar 2016 – May 2017 · 1 yr 3 mos

Art direction and creative context for fashion, beauty, and art articles; visual storytelling and magazine design.

Editor-in-Chief · Marie Claire MagazineMar 2016 – May 2017 · 1 yr 3 mos
Art Editor · Marie Claire Magazine – Global PublisherMar 2016 – May 2017 · 1 yr 3 mos
Art Editor (ISTOÉ Magazine – Editor 3) · ISTOÉ MagazineMay 2013 – Apr 2015 · 2 yrs
Art Editor · ISTOÉ MagazineMay 2013 – Apr 2015 · 2 yrs
Art Director (Freelancer)Nov 2012 – Present · 14 yrs 1 mo

Education· 9

Social Communication, Journalism · Universidade Católica de Santos2000 – 2003
Photography · Escola PanAmericana de Artes2004 – 2005
Pre-MBA in Marketing: Branding and Performance · EXAME | Saint Paul2025 – 2026
Bachelor's degree in Social Communication (Journalism) · Universidade Católica de Santos2000 – 2003

Certifications and awards· 5

Pre-MBA in Marketing: Branding and Performance2025 – 2026
Photography2004 – 2005
Social Communication, Journalism2000 – 2003
Bachelor's degree in Social Communication (Journalism)2000 – 2003

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