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Dear Hiring Manager, With more than two decades of experience in the editorial world and a solid career as Art Director at Espresso&CO, I have specialized in graphic design and social media, developing projects that combine creativity and strategy to communicate messages effectively. Throughout my career, I have had the opportunity to lead creative teams, coordinate advertising campaigns, and develop visual identities that strengthened brands' market presence. My approach combines aesthetic sensitivity with trend analysis, ensuring that each project is contemporary and aligned with the client’s goals. I am excited about the opportunity to contribute my expertise in design and visual communication with the team. I believe that my experience and passion for design can add value and innovation to the projects developed by your company. Thank you for your consideration, and I am available for an interview, where I can provide further details on how my skills can meet the company’s needs. Sincerely, Fernanda Segabinassi…Dear Hiring Manager, With more than two decades of experience in the editorial world and a solid career as Art Director at Espresso&CO, I have specialized in graphic design and social media, developing projects that combine creativity and strategy to communicate messages effectively. Throughout my career, I have had the opportunity to lead creative teams, coordinate advertising campaigns, and develop visual identities that strengthened brands' market presence. My approach combines aesthetic sensitivity with trend analysis, ensuring that each project is contemporary and aligned with the client’s goals. I am excited about the opportunity to contribute my expertise in design and visual communication with the team. I believe that my experience and passion for design can add value and innovation to the projects developed by your company. Thank you for your consideration, and I am available for an interview, where I can provide further details on how my skills can meet the company’s needs. Sincerely, Fernanda Segabinassi

Fernanda Segabinassi Gabinassi

Art Director, Graphic Designer, Creative Director, +5

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Dear Hiring Manager, With more than two decades of experience in the editorial world and a solid career as Art Director at Espresso&CO, I have specialized in graphic design and social media, developing projects that combine creativity and strategy to communicate messages effectively. Throughout my career, I have had the opportunity to lead creative teams, coordinate advertising campaigns, and develop visual identities that strengthened brands' market presence. My approach combines aesthetic sensitivity with trend analysis, ensuring that each project is contemporary and aligned with the client’s goals. I am excited about the opportunity to contribute my expertise in design and visual communication with the team. I believe that my experience and passion for design can add value and innovation to the projects developed by your company. Thank you for your consideration, and I am available for an interview, where I can provide further details on how my skills can meet the company’s needs. Sincerely, Fernanda Segabinassi…Dear Hiring Manager, With more than two decades of experience in the editorial world and a solid career as Art Director at Espresso&CO, I have specialized in graphic design and social media, developing projects that combine creativity and strategy to communicate messages effectively. Throughout my career, I have had the opportunity to lead creative teams, coordinate advertising campaigns, and develop visual identities that strengthened brands' market presence. My approach combines aesthetic sensitivity with trend analysis, ensuring that each project is contemporary and aligned with the client’s goals. I am excited about the opportunity to contribute my expertise in design and visual communication with the team. I believe that my experience and passion for design can add value and innovation to the projects developed by your company. Thank you for your consideration, and I am available for an interview, where I can provide further details on how my skills can meet the company’s needs. Sincerely, Fernanda Segabinassi

Available to hire

Dear Hiring Manager,
With more than two decades of experience in the editorial world and a solid career as Art Director at Espresso&CO, I have specialized in graphic design and social media, developing projects that combine creativity and strategy to communicate messages effectively.
Throughout my career, I have had the opportunity to lead creative teams, coordinate advertising campaigns, and develop visual identities that strengthened brands’ market presence. My approach combines aesthetic sensitivity with trend analysis, ensuring that each project is contemporary and aligned with the client’s goals.
I am excited about the opportunity to contribute my expertise in design and visual communication with the team. I believe that my experience and passion for design can add value and innovation to the projects developed by your company.
Thank you for your consideration, and I am available for an interview, where I can provide further details on how my skills can meet the company’s needs.
Sincerely,
Fernanda Segabinassi

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Italian

Beginner

Work Experience

Art Director (Freelancer) at Self-employed / Freelance

November 1, 2012 - Present

Art direction and creation of graphic projects for editorial work, visual identity, and event management. Led projects that challenged and expanded the boundaries of graphic design, including the São Paulo Coffee Festival, SIC (Semana Internacional do Café), Café Store e-commerce, and its digital platforms. We launched the book Guia do Barista (sixth edition) with its entire graphic program redesigned and published Espresso magazine quarterly. Passion for telling visual stories and delivering visual excellence defined my path in this company.

Art Director at Espresso & CO

October 1, 2022 - April 30, 2025

Applied expertise in graphic design and visual concept development across daily social media, editorial visuals, and event concepts. Led visually innovative projects such as the São Paulo Coffee Festival, SIC (Semana Internacional do Café), and Café Store e-commerce; oversaw multi-platform digital design and launched the Guia do Barista (6th edition) and Espresso magazine.

Art Editor at Marie Claire Magazine – Global Publisher

March 1, 2016 - May 31, 2017

Led art direction for fashion and art articles, coordinating visual narratives, layouts, and collaborations with photographers and illustrators for magazine issues.

Art Editor at ISTOÉ Magazine

May 1, 2013 - April 30, 2015

Art direction and editorial design for ISTOÉ Magazine (Editor 3), overseeing layout, art coordination, and weekly editorial visuals.

Art Editor at Gula Magazine / Vivier Bem Magazine

October 1, 2010 - November 30, 2012

Responsible for visual concept, image direction, and editorial design for monthly issues, coordinating illustrators and photographers.

Art Director at Menu Magazine

February 1, 2009 - September 30, 2010

Editorial art direction, layout decisions, and collaboration with editors and journalists to produce timely, accurate news in a weekly magazine.

Graphic Designer at DDT

January 1, 2006 - December 31, 2008

Conceptualized and developed visual identities for clients, including image design, layout design, and collaboration with creative teams.

Photo Editor / Photo Journalist Assistant at FECO Hamburg

May 1, 2004 - December 31, 2005

Fashion photo production support, magazine photo shoots, and art/creative direction for coverage of fashion and editorial features; assisted with fashion shoots in Brazil.

Art Producer / Art Production for Cinema at Freelance

December 1, 2003 - May 31, 2004

Art production work for advertising films in partnership with O2 Filmes and Sentimental Filmes, coordinating production design and associated art assets.

Photography Assistant at FeCo Hamburger

May 1, 2004 - December 31, 2005

Assisted with fashion photography, magazine work, and advertising shoots; supported shoots on set and in post-production.

Art Production for Cinema at Freelancer

December 1, 2003 - May 31, 2004

Art production work for advertising films in partnership with O2 Films and Sentimental Filmes.

Art Editor at Gula Magazine (Editor 3)

February 1, 2009 - September 30, 2010

Created visual concepts for each issue, oversaw photo production for articles and covers, and coordinated a team of illustrators; managed wine specials.

Art Editor at Gula & Viver Bem Magazines

October 1, 2010 - November 30, 2012

Art direction for Gula and Viver Bem magazines; created visual concepts for each issue and led art production.

Editor-in-Chief at Marie Claire Magazine

March 1, 2016 - May 31, 2017

Worked on the visual and creative context for fashion, beauty, and art articles; developed mood boards, image design, and layout for fashion and arts content.

Art Director

November 1, 2012 - Present

Consolidated career with two decades of experience; led editorial and brand visual systems; produced visual narratives and identity work for editorials and brands; collaborated on São Paulo Coffee Festival and related projects.

Art Director (Freelancer)

November 1, 2012 - Present

Art direction and creation of graphic projects for editorial projects. Visual communication and event management. Art pieces for media and digital marketing.

Art Director at Espresso & CO | Café Editor and Café Store

October 1, 2022 - April 1, 2025

Led graphic concept and visual identity for Espresso & CO, Café Editor and Café Store; innovated visual storytelling and daily social media management; oversaw projects such as the São Paulo Coffee Festival, SIC (Semana Internacional do Café), Café Store e-commerce, and all digital platforms. Launched Guia do Barista book (Sixth edition) and Espresso magazine.

Art Director at Marie Claire Magazine – Globo Publisher

March 1, 2016 - May 1, 2017

Art direction and creative context for fashion, beauty, and art articles; visual storytelling and magazine design.

Art Editor (ISTOÉ Magazine – Editor 3) at ISTOÉ Magazine

May 1, 2013 - April 1, 2015

Weekly hard news magazine; speed and accuracy in layout, decision-making, editing articles with journalists, and managing illustrators; led a team and produced special projects.

Art Editor at Gula Magazine

October 1, 2010 - November 1, 2012

Visual concept for each issue; photo graphics production for articles and covers; wine specials; coordinated a team for magazine visuals.

Art Director at DT

January 1, 2006 - December 31, 2008

Conceptualized and developed visual identities for clients such as Folha de S. Paulo, Trip Magazine (Audi Magazine and Itaú Personalité Magazine), Senac, Vale, Landscaping, and Planeta Publishers; design and art direction.

Photo Assistant at Feco Hamburger

May 1, 2004 - December 31, 2005

Assisted with fashion photography, magazine work, and advertising shoots.