Digital Marketing Professional with 6 years of experience leading paid media, performance marketing, and conversion optimization across Google, Meta, and TikTok to drive scalable lead growth and ROI.

Adrian Casapao

Digital Marketing Professional with 6 years of experience leading paid media, performance marketing, and conversion optimization across Google, Meta, and TikTok to drive scalable lead growth and ROI.

Available to hire

Digital Marketing Professional with 6 years of experience leading paid media, performance marketing, and conversion optimization across Google, Meta, and TikTok to drive scalable lead growth and ROI.

Language

English
Fluent

Work Experience

Digital Marketing Specialist at Omni Channel Solutions
July 1, 2023 - December 31, 2024
Executed and optimized paid media campaigns across Google, Meta, TikTok, and Amazon. Planned and launched media strategies aligned with client goals, budgets, and timelines. Produced weekly, monthly, and quarterly performance reports using analytics to drive optimization decisions. Improved campaign efficiency through ongoing bid, creative, and targeting adjustments. Analyzed user journeys and website flow to recommend conversion-focused improvements. Standardized internal workflows and SOPs to improve delivery efficiency. Partnered with analytics and SEO teams to guide paid media and conversion optimization decisions.
Senior Process Executive at Cognizant
January 1, 2019 - July 1, 2021
Guided creators through channel setup and onboarding. Supported monetization and Partner Program eligibility. Analyzed video performance and audience data to provide content insights and improve content governance. Managed cross-functional coordination for onboarding workflows and content delivery.

Education

Bachelor of Elementary Education at Luzon State University
January 1, 2011 - January 1, 2015

Qualifications

Google Ads Certification
January 11, 2030 - December 29, 2025
Meta Blueprint Certification
January 11, 2030 - December 29, 2025
TikTok Ads Certification
January 11, 2030 - December 29, 2025
Amazon Ads Certification
January 11, 2030 - December 29, 2025
GA4 Certification
January 11, 2030 - December 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet