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I'm a Creative Director & Art Director with 15+ years of experience leading brand identity, campaign direction, and creative teams across fashion and retail. I spent a decade as Art Director at Joe Fresh, helping scale the brand from an 11-person startup to a national presence, while building the team that drove its visual storytelling. I also founded an independent gallery that earned New York Times coverage within six months, demonstrating my ability to blend culture with commercially compelling design. I bring a sharp visual eye and on-set direction experience across photo and video, plus a deep understanding of how premium brand storytelling translates across both physical and digital environments. I’m currently building independent web and video projects that sit at the intersection of culture, design, and technology.…I'm a Creative Director & Art Director with 15+ years of experience leading brand identity, campaign direction, and creative teams across fashion and retail. I spent a decade as Art Director at Joe Fresh, helping scale the brand from an 11-person startup to a national presence, while building the team that drove its visual storytelling. I also founded an independent gallery that earned New York Times coverage within six months, demonstrating my ability to blend culture with commercially compelling design. I bring a sharp visual eye and on-set direction experience across photo and video, plus a deep understanding of how premium brand storytelling translates across both physical and digital environments. I’m currently building independent web and video projects that sit at the intersection of culture, design, and technology.

Alex Taves

Web Developer, Designer, Graphic Designer, +6

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I'm a Creative Director & Art Director with 15+ years of experience leading brand identity, campaign direction, and creative teams across fashion and retail. I spent a decade as Art Director at Joe Fresh, helping scale the brand from an 11-person startup to a national presence, while building the team that drove its visual storytelling. I also founded an independent gallery that earned New York Times coverage within six months, demonstrating my ability to blend culture with commercially compelling design. I bring a sharp visual eye and on-set direction experience across photo and video, plus a deep understanding of how premium brand storytelling translates across both physical and digital environments. I’m currently building independent web and video projects that sit at the intersection of culture, design, and technology.…I'm a Creative Director & Art Director with 15+ years of experience leading brand identity, campaign direction, and creative teams across fashion and retail. I spent a decade as Art Director at Joe Fresh, helping scale the brand from an 11-person startup to a national presence, while building the team that drove its visual storytelling. I also founded an independent gallery that earned New York Times coverage within six months, demonstrating my ability to blend culture with commercially compelling design. I bring a sharp visual eye and on-set direction experience across photo and video, plus a deep understanding of how premium brand storytelling translates across both physical and digital environments. I’m currently building independent web and video projects that sit at the intersection of culture, design, and technology.

Available to hire

I’m a Creative Director & Art Director with 15+ years of experience leading brand identity, campaign direction, and creative teams across fashion and retail. I spent a decade as Art Director at Joe Fresh, helping scale the brand from an 11-person startup to a national presence, while building the team that drove its visual storytelling. I also founded an independent gallery that earned New York Times coverage within six months, demonstrating my ability to blend culture with commercially compelling design.

I bring a sharp visual eye and on-set direction experience across photo and video, plus a deep understanding of how premium brand storytelling translates across both physical and digital environments. I’m currently building independent web and video projects that sit at the intersection of culture, design, and technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lecturer, Digital Design & Fashion Illustration at Whitehouse Institute of Design

March 1, 2023 - Present

Design and delivery of digital design, fashion illustration, and creative styling courses for 60+ students annually; development of learning materials for face-to-face, digital, and blended formats; assessment rubrics; inclusive teaching practices; curriculum redesign and industry-ready portfolio mentoring; digital learning innovation and AI-enabled support.

Learning Design Consultant (Contract) at Watchdog Compliance

January 1, 2021 - December 31, 2021

Converted in-person Modern Slavery Act compliance training to digital format; designed online modules for legal professionals; created multimedia resources enabling remote delivery and collaboration with subject matter experts.

Design Strategy Lead & Art Director at Oswald Gallery and Goods

January 1, 2016 - December 31, 2018

Built collaborative creative space recognized by major outlets within six months; curated exhibitions; managed gallery operations, events, and community engagement; developed programming bridging commercial and experimental practices.

Design Strategy Lead & Art Director, Learning & Development at Joseph Mimran & Associates / Joe Fresh

January 1, 2006 - December 31, 2016

Led design team through rapid growth; developed and delivered training programs for new designers on brand standards and workflows; created visual design systems and onboarding; mentored junior designers who advanced to senior roles.

Freelance Designer & Developer at Independent Practice

January 1, 2018 - Present

Built web applications for fashion and arts clients; created multimedia content and interactive experiences; launched Oswin Journal – immersive web art project; maintained client relationships amid career transition.

Design Strategy Lead & Art Director at Joseph Mimran & Associates / Joe Fresh

January 1, 2006 - January 1, 2016

Led design direction across all brand touchpoints including textiles, packaging, retail environments, and promotional materials for a national fashion retailer. Produced print-ready artwork and technical specifications for manufacturers, ensuring colour accuracy, sizing, and production feasibility across seasonal collections. Managed multiple concurrent product lines and merchandise projects from concept through to production, maintaining brand consistency and meeting tight deadlines. Helped scale the brand from an 11-person startup to a major national presence, maintaining creative integrity while expanding from supermarket basics to trend-driven retail. Directed high-profile projects including the modernisation of Scouts Canada’s uniform program, demonstrating ability to translate brand strategy into commercially viable product design. Built and mentored a creative team, fostering a culture where innovation drove both brand success and individual career growth.

Lecturer & Design Strategist at Whitehouse Institute of Design

January 1, 2023 - January 1, 2025

Taught digital workflows, print media production, and Adobe Creative Suite applications to undergraduate design students. Integrated real-world case studies and industry standards into curriculum, bridging the gap between creative vision and commercial viability. Guided students to a V-Zug competition win, delivering professional-calibre work that captured industry attention. Provided mentorship across video, print, and digital projects, helping students solve technical challenges while developing their own creative perspectives.

Founder & Creative Director at Oswald Gallery and Goods

January 1, 2016 - January 1, 2018

Founded and operated an independent gallery and retail space, transforming a raw industrial space into a recognised creative hub that earned New York Times coverage. Curated exhibitions and managed all visual identity, promotional materials, and brand touchpoints. Integrated fine art with accessible products, demonstrating that cultural impact and commercial viability can coexist.

Independent Designer & Artist at Freelance Practice

January 1, 2018 - Present

Design and build web applications for fashion and arts clients using HTML, CSS, JavaScript, React, and Tailwind. Sold original artwork through private commissions and online platforms. Currently developing Oswin Journal—an immersive web art project pairing video art with musician collaborations.