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I am a creative Social Media Manager and Master’s student with a passion for crafting authentic online narratives. My background bridges the gap between professional copywriting and visual strategy: I have published over 250 articles for Geo Entertainment and managed end-to-end brand identity for projects like Wrist Fit. With corporate experience at Reckitt optimizing digital assets, I understand the importance of a polished image, but my true strength lies in 'quality over quantity.' I specialize in helping individuals build genuine connections through curated visuals and engaging, thoughtful content.…I am a creative Social Media Manager and Master’s student with a passion for crafting authentic online narratives. My background bridges the gap between professional copywriting and visual strategy: I have published over 250 articles for Geo Entertainment and managed end-to-end brand identity for projects like Wrist Fit. With corporate experience at Reckitt optimizing digital assets, I understand the importance of a polished image, but my true strength lies in 'quality over quantity.' I specialize in helping individuals build genuine connections through curated visuals and engaging, thoughtful content.

Romesa Sami

Social Media Manager, Digital Marketer, Content Creator, +2

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I am a creative Social Media Manager and Master’s student with a passion for crafting authentic online narratives. My background bridges the gap between professional copywriting and visual strategy: I have published over 250 articles for Geo Entertainment and managed end-to-end brand identity for projects like Wrist Fit. With corporate experience at Reckitt optimizing digital assets, I understand the importance of a polished image, but my true strength lies in 'quality over quantity.' I specialize in helping individuals build genuine connections through curated visuals and engaging, thoughtful content.…I am a creative Social Media Manager and Master’s student with a passion for crafting authentic online narratives. My background bridges the gap between professional copywriting and visual strategy: I have published over 250 articles for Geo Entertainment and managed end-to-end brand identity for projects like Wrist Fit. With corporate experience at Reckitt optimizing digital assets, I understand the importance of a polished image, but my true strength lies in 'quality over quantity.' I specialize in helping individuals build genuine connections through curated visuals and engaging, thoughtful content.

Available to hire

I am a creative Social Media Manager and Master’s student with a passion for crafting authentic online narratives. My background bridges the gap between professional copywriting and visual strategy: I have published over 250 articles for Geo Entertainment and managed end-to-end brand identity for projects like Wrist Fit. With corporate experience at Reckitt optimizing digital assets, I understand the importance of a polished image, but my true strength lies in ‘quality over quantity.’ I specialize in helping individuals build genuine connections through curated visuals and engaging, thoughtful content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager E-Commerce at Reckitt Pakistan

August 1, 2025 - November 1, 2025

Optimized Instagram and Facebook content by refreshing brand assets to align with brand identity. Developed and executed content calendars for high-traffic campaigns (e.g., 11.11), structuring posts to maximize brand visibility and audience engagement. Partnered with brand teams to brainstorm post ideas for initiatives like 'Dettol Mystery Boxes', balancing promotional updates with engaging content.

Management Trainee at Reckitt Pakistan

August 1, 2024 - August 1, 2025

Strategized and executed the digital launch for Gaviscon across YouTube, Meta (Instagram), and TikTok, converting 50M+ views into a 30% increase in new buyers and driving a record 80% uplift in GMV. Conducted household penetration analysis for Veet to devise growth strategies, identifying opportunities for innovation in the depilation category.

Content Intern at Tapal Tea Private Limited

June 1, 2023 - July 1, 2023

Designed 6 comprehensive course modules with videos, demonstrating an eye for visual storytelling and the ability to structure complex information into engaging formats. Supervised the development of an LMS portal, working independently to meet agreed-upon schedules and deliverables (75% completion).

Junior Sub-editor at Interlink Multimedia – Geo Entertainment

July 1, 2022 - September 1, 2022

Authored and published 250+ articles on trending topics for the lifestyle desk. Boosted platform ratings by 14% by monitoring engagement and tailoring content to audience interests, ensuring posts were both relevant and authentic.

Co-Founder at Wrist Fit (Startup Project)

November 1, 2021 - March 1, 2022

Launched 'Wrist Fit,' a startup for wristbands, overseeing the creation of the brand identity and marketing plan from scratch. Managed Instagram and Facebook presence, tracking social media analytics to refine the content strategy and ensure consistent posting. Curated visual content and product photography to build a genuine and engaging online presence for the brand.