I am a social media and digital marketing professional with experience leading multi-market campaigns, managing community engagement, and driving brand growth across diverse and international audiences. Most recently, I was the Multi-Market Social Media Coordinator at Tito’s Handmade Vodka, where I executed global paid social media ad strategies, produced reporting and analysis, and helped increase our international social media presence by 50 percent from when I first stepped into the role. Before that, I worked at RAICES, where I contributed to award-winning social activism campaigns by creating compelling content and partnering with internal teams and movement organizations. My earlier roles at Medieval Times and the Denton Convention & Visitors Bureau strengthened my skills in content creation, audience insights, event-driven marketing, and cross-platform management. Across every role, I bring a blend of storytelling, operational excellence, and community-focused strategy to help brands grow with intention and impact.

Isabel Deniz

I am a social media and digital marketing professional with experience leading multi-market campaigns, managing community engagement, and driving brand growth across diverse and international audiences. Most recently, I was the Multi-Market Social Media Coordinator at Tito’s Handmade Vodka, where I executed global paid social media ad strategies, produced reporting and analysis, and helped increase our international social media presence by 50 percent from when I first stepped into the role. Before that, I worked at RAICES, where I contributed to award-winning social activism campaigns by creating compelling content and partnering with internal teams and movement organizations. My earlier roles at Medieval Times and the Denton Convention & Visitors Bureau strengthened my skills in content creation, audience insights, event-driven marketing, and cross-platform management. Across every role, I bring a blend of storytelling, operational excellence, and community-focused strategy to help brands grow with intention and impact.

Available to hire

I am a social media and digital marketing professional with experience leading multi-market campaigns, managing community engagement, and driving brand growth across diverse and international audiences.

Most recently, I was the Multi-Market Social Media Coordinator at Tito’s Handmade Vodka, where I executed global paid social media ad strategies, produced reporting and analysis, and helped increase our international social media presence by 50 percent from when I first stepped into the role.

Before that, I worked at RAICES, where I contributed to award-winning social activism campaigns by creating compelling content and partnering with internal teams and movement organizations. My earlier roles at Medieval Times and the Denton Convention & Visitors Bureau strengthened my skills in content creation, audience insights, event-driven marketing, and cross-platform management.

Across every role, I bring a blend of storytelling, operational excellence, and community-focused strategy to help brands grow with intention and impact.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Multi-Market Social Media Coordinator at Tito's Handmade Vodka
August 1, 2021 - December 1, 2024
Managed flighting and execution of all paid domestic and international social campaigns. Led organic community engagement across organic platforms. Generated reporting, analysis, and budget tracking for all paid social initiatives domestically and internationally. Provided recommendations and executed strategies for campaign structure and targeting in the social space. Collaborated with internal and external departments to strategize, schedule, and monitor social campaigns. Managed and led communications with international distributor teams, increasing the number of markets with social media presence by over 50%. Internal point of contact for Spanish language customer service emails, social media comments, direct messages, and internal communications.
Social Media Community Associate at RAICES
July 1, 2020 - August 31, 2021
Earned Gold Honor in Social Activism and Audience Honor in Social Activism; Finalist in Organic Promotion at the 13th Annual Shorty Awards (2020). Collaborated with internal departments and other movement organizations on campaigns. Wrote compelling content for Facebook, Instagram, and Twitter that supported the organization's messaging and goals. Researched and curated content relevant to RAICES' engagement and advocacy work to share on platforms and make it digestible for mass audiences.
Marketing Associate at Medieval Times Dinner & Tournament
November 1, 2018 - April 1, 2020
Leveraged customer data to drive repeat visits to the castle. Managed social media platforms and scheduled content using Sprout Social. Created and edited native content using Adobe Photoshop and Premiere Pro. Generated reports and studied purchase trends. Researched opportunities for marketing growth and community engagement with show cast and street team. Assisted sales managers in creating promotional materials.
Digital Marketing Coordinator at Denton Convention & Visitors Bureau
December 1, 2015 - August 1, 2018
Earned TA CVB National Travel Week Best Video Award (2017). Organized an official 2018 SXSW Music Show showcase booking for Denton musicians, and backline, receiving write-ups in HBO Latin America and The Austin Chronicle. Created, edited, scheduled, and curated social media content using Hootsuite, Sprout Social, and Adobe Premiere Pro. Managed city-sponsored event partner’s social media accounts before and during event days. Coordinated city event calendar for DiscoverDenton.com (HTML).

Education

Bachelor of Arts at University of North Texas
January 11, 2030 - May 1, 2016

Qualifications

Spanish Language Media Certificate, Minor in Marketing, Spanish, and Social Science
January 11, 2030 - December 10, 2025
Spanish Language Media Certificate
January 11, 2030 - December 10, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services