I’m passionate about using communication as a tool for change - creating narratives that celebrate diversity, authenticity and sustainability. I believe in kindness, inclusion and transparency, and I aim to bring that energy into every team and project I’m part of. Senior PR Account Manager leading PR and creative communications for brands like Sephora & Reebok — turning ideas into stories that connect. I mix strategy with intuition, managing influencer collaborations, concept-driven events and cross-Nordic launches. With a strong network across Swedish press and media, I built authentic visibility and brand relevance, while tracking performance through KPIs and reporting to ensure proven impact.…I’m passionate about using communication as a tool for change - creating narratives that celebrate diversity, authenticity and sustainability. I believe in kindness, inclusion and transparency, and I aim to bring that energy into every team and project I’m part of. Senior PR Account Manager leading PR and creative communications for brands like Sephora & Reebok — turning ideas into stories that connect. I mix strategy with intuition, managing influencer collaborations, concept-driven events and cross-Nordic launches. With a strong network across Swedish press and media, I built authentic visibility and brand relevance, while tracking performance through KPIs and reporting to ensure proven impact.WWWW…