I am a Digital Communications Manager with over 4 years of experience managing end-to-end social and digital campaigns for various regional and international brands. My journey in the digital space has equipped me with the skills to lead creative workflows and collaborate with cross-functional teams to deliver performance-driven content across social platforms like Instagram, TikTok, and Snapchat. I thrive in dynamic environments where creativity meets strategy, and I am passionate about leveraging digital media to enhance brand visibility.

RABIYATHUL ADHABIYA

I am a Digital Communications Manager with over 4 years of experience managing end-to-end social and digital campaigns for various regional and international brands. My journey in the digital space has equipped me with the skills to lead creative workflows and collaborate with cross-functional teams to deliver performance-driven content across social platforms like Instagram, TikTok, and Snapchat. I thrive in dynamic environments where creativity meets strategy, and I am passionate about leveraging digital media to enhance brand visibility.

Available to hire

I am a Digital Communications Manager with over 4 years of experience managing end-to-end social and digital campaigns for various regional and international brands. My journey in the digital space has equipped me with the skills to lead creative workflows and collaborate with cross-functional teams to deliver performance-driven content across social platforms like Instagram, TikTok, and Snapchat. I thrive in dynamic environments where creativity meets strategy, and I am passionate about leveraging digital media to enhance brand visibility.

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Language

English
Fluent

Work Experience

Social Media & Communication Executive at Loudagency
February 1, 2022 - Present
Managed the complete digital brand presence for multiple businesses, developed professional social media profiles from scratch, implemented paid and organic growth strategies, executed influencer collaborations aligned with brand goals, managed multi-platform promotions across Instagram, Snapchat, TikTok, and Google Ads, tracked analytics, optimized campaigns, coordinated with creative teams, and delivered consistent, high-quality content.
Social Media Manager at Ik Kayees Events
March 1, 2021 - February 1, 2022
Developed and executed social media strategies across Instagram, Facebook, TikTok, LinkedIn, and YouTube; created engaging content (posts, reels, stories, campaigns); managed daily publishing, scheduling, and community interaction; analyzed insights and metrics to improve reach, engagement and conversions; coordinated with designers, photographers, videographers, and marketing teams to align branding; planned influencer collaborations and social media promotions; monitored competitors and market trends; grew brand pages through organic and paid strategies.
Social Media Marketing Specialist at Wedbroz Wedding Company
April 1, 2020 - December 1, 2020
Managed the complete digital presence of the brand, showing cinematic work and attracting clients through strategic content, storytelling, and consistent brand positioning. Created and published high-quality wedding content including reels, highlights, carousels, BTS, and storytelling posts; developed social media strategies to increase reach, inquiries, and bookings; tracked KPIs such as engagement, reach, click-through rate, and conversions; coordinated with photographers, videographers, and editors to ensure visual consistency; nurtured influencer collaborations and social promotions; monitored competitors and trends to refine content strategy; consistently grew brand pages through organic and paid strategies.
Digital Communications Manager at Loud Agency
January 1, 2022 - Present
Managing end-to-end digital brand presence for multiple clients, including content strategy, influencer collaborations, analytics tracking, and cross-platform growth across Instagram, TikTok, Snapchat, and Google.
Social Media & Communication Executive at Ikkayees Events
January 1, 2021 - January 1, 2022
Planned and executed social media strategies, created engaging content, analyzed performance metrics, coordinated with creative teams, and drove consistent organic and paid brand growth.
Social Media & Communication Executive at Wedbroz Wedding Company
January 1, 2020 - January 1, 2021
Handled complete digital presence through storytelling-led content, reels, and campaigns, and ensured strong visual consistency across platforms.
Social Media Marketing Manager at Logo & Co (Remote Role)
January 1, 2025 - Present
Managing end-to-end social media marketing for multiple client brands, including content strategy, campaign planning, influencer collaborations, performance tracking, and platform growth across Instagram, TikTok, LinkedIn, and Google.
Social Media & Communication Executive at Loud Agency
January 1, 2022 - January 1, 2025
Managing end-to-end digital brand presence for multiple clients, including content strategy, influencer collaborations, analytics tracking, and cross-platform growth across Instagram, TikTok, Snapchat, and Google.
Social Media Marketing (Intern) at Wedbroz Wedding Company
January 1, 2020 - January 1, 2021
Handled complete digital presence through storytelling-led content, campaigns, and ensured strong visual consistency across platforms.

Education

Bachelor of Commerce (B.Com) – Accounting and Business/Management Marketing at Mar Athur College of Arts and Science, Karanthur, Kannamangalam
March 1, 2017 - March 1, 2021
Higher Secondary – Biological Sciences at Government Higher Secondary School Perinolam, Calicut
March 1, 2015 - March 1, 2017
High School Diploma at Markaz English Senior Secondary School
March 1, 2014 - March 1, 2015
Bachelor of Commerce (BCom) at Markaz College of Arts and Science
January 1, 2017 - January 1, 2021
High School Diploma at Markaz English Senior Secondary School
January 1, 2014 - January 1, 2015
Higher Secondary – Biology at Government HS School, Calicut
January 1, 2015 - January 1, 2017
Bachelor of Commerce (BCom), Accounting and Business Management at MARKAZ COLLEGE OF ARTS AND SCIENCE
January 1, 2017 - January 1, 2021
Higher Secondary-Biology at GOVERNMENT HS SCHOOL, CALICUT
January 1, 2015 - January 1, 2017
High School Diploma at MARKAZ ENGLISH SENIOR SECONDARY SCHOOL
January 1, 2014 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services