Hi, I’m Ziyuan Wu, a PR and digital campaigns professional focused on luxury brands and fashion. I develop media strategies, manage KOL collaborations, and lead campaigns from concept to delivery, building strong relationships with brands, media, and creators. I thrive in fast-paced agency environments, enjoy coordinating cross-functional teams, and love turning data into compelling stories that elevate brands and deliver measurable results.…

Ziyuan Wu

Hi, I’m Ziyuan Wu, a PR and digital campaigns professional focused on luxury brands and fashion. I develop media strategies, manage KOL collaborations, and lead campaigns from concept to delivery, building strong relationships with brands, media, and creators. I thrive in fast-paced agency environments, enjoy coordinating cross-functional teams, and love turning data into compelling stories that elevate brands and deliver measurable results.…

Available to hire

Hi, I’m Ziyuan Wu, a PR and digital campaigns professional focused on luxury brands and fashion. I develop media strategies, manage KOL collaborations, and lead campaigns from concept to delivery, building strong relationships with brands, media, and creators.

I thrive in fast-paced agency environments, enjoy coordinating cross-functional teams, and love turning data into compelling stories that elevate brands and deliver measurable results.

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Skills

Experience Level

Language

Chinese
Fluent
English
Advanced

Work Experience

Account Manager at PERFECTUNE (Shanghai) Entertainment Ltd. Co.
November 1, 2024 - May 1, 2025
Developed media strategies for digital communication campaigns, led project deliverables, executed KOL/KOC campaigns, and crafted strategies for influencer campaigns while maintaining close relationships with brands and KOLs.
Assistant Account Manager at Hyperspace Advertising Co.
April 1, 2021 - September 1, 2024
Developed and planned media strategies for digital communication campaigns; built and maintained relationships with KOLs, media and celebrities; executed KOL and Celebrity PR campaigns and live-streamings; managed project execution and performed digital creative content QC.
Account Executive at IneatAgency
August 1, 2020 - April 1, 2021
Handled social media operation and KOL content cooperation; created social media content plans aligned with strategy and ecommerce promotion; executed KOL collaborations and content QC; maintained relationships with KOLs; supported AM with proposal writing and monthly reports.
PR Intern at Karla Otto PR Agency Shanghai, China
June 1, 2019 - July 1, 2019
Assisted with fashion & luxury digital PR activities, media outreach, press coverage, and event support for the Shanghai-based team.
Account Executive at Ineat Agency
August 1, 2020 - April 1, 2021
Social media operation and KOL content cooperation; created social media content plans aligned with communication strategy and ecommerce promotions; executed KOL collaborations and content QC; built relationships with KOLs; supported AM in proposals and monthly reports.
PR Intern at Karla Otto PR Agency
June 1, 2019 - July 1, 2019
Digital PR activities for Fashion & Luxury clients; assisted with PR campaigns and media outreach in Shanghai.

Education

MS in Public Relations at Boston University College of Communication
January 11, 2030 - May 1, 2020
BA in Journalism at Suzhou University
January 11, 2030 - June 1, 2016
Master of Science in Public Relations at Boston University College of Communication
January 11, 2030 - May 1, 2020
Bachelor of Arts in Journalism at Suzhou University
January 11, 2030 - June 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education

Skills

Experience Level