Available to hire
Hello! I’m Aban Jai, a highly motivated professional with a strong track record in building and executing social strategies for creator portfolios and brands. I’ve led large teams, managed client relationships, and driven monetisation opportunities across platforms like Meta, YouTube, TikTok, Instagram, and more.
Since 2024 I have freelanced directly with brands, creators and agencies, developing tailored social strategies, growing audiences, and unlocking revenue opportunities. I enjoy collaborating across editorial, creative, social and commercial teams to deliver impactful campaigns, onboard new creators, and build lasting partnerships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Senior Social Media Manager at Jungle Creations
February 1, 2020 - November 1, 2021Led a large social media team, overseeing a portfolio of social pages and creator talents. Defined social strategies across Meta, Instagram, TikTok, and YouTube; conducted creator outreach and developed creator offerings. Worked closely with clients to set social brand positioning, content plans, platform innovations, and monetization strategies. Ran regular stakeholder meetings, translated business needs into briefs, and ensured data-driven decisions through analytics of platform trends and audience behavior. Collaborated with cross-functional teams to implement processes for the media department, governed end-to-end content calendars, and recruited new creators to drive revenue via social campaigns.
Senior Social Media Manager at Lad Bible Group Limited
March 1, 2017 - August 1, 2018Developed business plans and social strategies; forecasted and consistently achieved stakeholder targets and KPIs. Chaired cross-business meetings to ensure clear communication; held weekly stakeholder meetings; liaised with Meta accounts team; led a large team to keep a motivated department. Liaised with clients, content creators and brands; scheduled and published content across Unilad, SportBible, LadBible, FoodBible, and SneakerBible; researched trending content; signed off and reviewed editors; created and updated procedures used across the business; planned and executed successful social campaigns.
Senior Social Media Manager / Lead at Jungle Creations
July 23, 2023 - PresentLeading a large cross-functional team and overseeing a portfolio of social pages and creators/talent. Develop and execute social strategies across Meta, YouTube, TikTok, and Instagram; drive revenue via social campaigns; manage creator outreach; recruit new creators; build out platform-specific strategies; collaborate with clients and internal teams to ensure campaigns are on-brand and performance-driven.
Head of Social at Lad Bible Group Limited
February 1, 2020 - November 1, 2021Developed business plans and social strategies; forecasted and consistently achieved stakeholder targets and KPIs. Lit liaised with Meta accounts team weekly and held regular meetings across the business to ensure information is communicated accurately. Built and run paid social campaigns and managed creator outreach and partnerships across the portfolio.
Head Of Client Services at Aray Social
January 1, 2026 - PresentLeading and managing a team while overseeing a large portfolio of clients and agencies. Responsible for growth and executing social strategies.
Social Lead at Jungle Creations
March 1, 2024 - January 26, 2026Oversaw a large portfolio of social pages, managed a team, collaborated with clients and creators on strategies.
Senior Social Media Manager & Client Relationship Manager at Komi Group LTD
December 1, 2021 - January 24, 2024Developed social strategies, collaborated with cross-functional teams, and worked closely with clients on various projects.
Senior Channel Manager at LadBible Group Limited
December 1, 2018 - November 1, 2021Managed scheduling and publishing content, liaised with clients, and executed social campaigns.
Social Media Manager at JD Sports PLC
May 1, 2016 - August 1, 2018Posted and scheduled content across social media platforms while managing client inquiries and campaigns.
Senior Social Media Marketing Executive at Footasylum plc Social
November 1, 2015 - March 1, 2016Ran various social campaigns and managed influencer outreach while creating content for social media channels.
Education
GCSE at North Lindsey College, Scunthorpe, North Lincolnshire
September 1, 2010 - January 1, 2012A-Levels at Brumby Engineering College, Scunthorpe, North Lincolnshire
September 1, 2003 - July 1, 2008GCSE at North Lindsey College
September 1, 2010 - January 1, 2012A-Levels at Brumy Engineering College
September 1, 2003 - July 1, 2008GCSE at North Lindsey College, Scunthorpe
January 11, 2030 - May 14, 2026A-Levels at Brumby Engineering College, Scunthorpe
January 11, 2030 - May 14, 2026Qualifications
Springboard Leadership Level 2 Qualification
January 11, 2030 - April 1, 2026Copywriting (Certificate Held)
January 11, 2030 - May 14, 2026Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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