Available to hire
Over the past decade, I’ve led branding projects across hospitality, residential, charity, and large-scale events, developing identities that work across print, packaging, signage, and digital touchpoints. My approach centers on clear vision, strategy, and precision in execution, ensuring brands look cohesive and function smoothly at every customer moment.
I’m drawn to teams that see branding as more than a logo—branding as an experience that builds trust and drives recognition. I enjoy turning strategy into practical systems, balancing creative ambition with delivery to keep brands compelling and consistent while supporting business growth.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Creative Lead at Me&You
January 1, 2025 - PresentAs lead designer, I oversaw the end-to-end creative process for campaigns, from initial concept and design development through to rollout. I managed and delegated workloads across a team of designers, ensuring projects were delivered to a high standard and on schedule. In a client-facing leadership role, I acted as the primary point of contact, presenting ideas, managing feedback, and maintaining strong client relationships. Additionally, I contributed to business growth by sourcing new opportunities and leading creative pitches to win new accounts.
Senior Graphic Designer at Feature Design
January 1, 2023 - December 31, 2023Led the creation of brand concepts from ideation through final rollout, delivering cohesive identities across print and digital platforms. Focused on editorial design, including the development of brand toolkits and guidelines to ensure visual consistency. Managed junior designers and project timelines to maintain smooth workflow and high creative standards. Served as the lead client-facing designer on multiple accounts, overseeing communication, presenting creative solutions, and ensuring client visions were brought to life effectively.
Graphic Designer at HomeViews
January 1, 2022 - December 31, 2022Evolved the company’s existing brand identity and developed a comprehensive brand toolkit and guidelines to strengthen its online presence. Collaborated with developers, copywriters, and the marketing team to design a modern, user-friendly website and B2B portal reflecting the brand’s vision and functionality. Conceptualized and executed nationwide out-of-home (OOH) campaigns to boost visibility and engagement. Also designed and produced biannual editorial reports with dynamic infographics and layouts for print and digital, effectively communicating key insights.
Graphic Designer at TGP International
January 1, 2021 - December 31, 2021Developed comprehensive hospitality concepts and creative strategies that brought new brands to life. Work spanned brand naming and storytelling to crafting complete visual identities, including logo variations, typography, color palettes, patterns, and templates for print and digital use. Contributed to menu design and the overall interior and exterior look & feel, ensuring a cohesive brand experience across all touchpoints. Also helped elevate TGP’s own brand—redesigning the company logo and creating a refreshed visual identity and brand toolkit that was rolled out across a new digital website and a suite of B2B documents.
Creative Lead / Lead Designer at me&you
January 1, 2025 - PresentOversaw end-to-end creative process for campaigns, from concept and design development through rollout. Managed workloads across a team of designers, ensured high standards and on-schedule delivery. Served as primary client-facing contact, presenting ideas, managing feedback, and maintaining relationships. Contributed to business growth by sourcing opportunities and leading creative pitches to win new accounts.
Senior Graphic Designer - Brand & Editorial at Hospitality Agency (Kent)
January 1, 2023 - December 31, 2023Led brand concepts from ideation to rollout for hospitality clients; focused on editorial design, brand toolkits, and guidelines to ensure visual consistency. Managed junior designers and project timelines, led client-facing design conversations, and translated client visions into effective solutions.
Education
FDA in Graphic Design at London College of Communication, University of the Arts London
January 11, 2030 - December 10, 2025Foundation Diploma at Central Saint Martins, University of the Arts London
January 11, 2030 - December 10, 2025Foundation Diploma at Central Saint Martins, University of the Arts London
January 11, 2030 - December 29, 2025FDA in Graphic Design at London College of Communication, University of the Arts London
January 11, 2030 - December 29, 2025Qualifications
Foundation Diploma
January 11, 2030 - December 29, 2025FDA in Graphic Design
January 11, 2030 - December 29, 2025Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Real Estate & Construction
Experience Level
Expert
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