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I am a creative and detail-oriented content specialist with hands-on experience in influencer marketing, campaign management, and e-commerce branding. I am skilled at identifying and managing TikTok creators, crafting engaging content strategies, and analyzing campaign performance. I've worked with local and international brands through roles at Bangsawan Picture and ZALORA Group, demonstrating strong collaboration, adaptability, and trend awareness. I am passionate about developing meaningful creator partnerships and driving brand growth through data-driven, innovative content.…I am a creative and detail-oriented content specialist with hands-on experience in influencer marketing, campaign management, and e-commerce branding. I am skilled at identifying and managing TikTok creators, crafting engaging content strategies, and analyzing campaign performance. I've worked with local and international brands through roles at Bangsawan Picture and ZALORA Group, demonstrating strong collaboration, adaptability, and trend awareness. I am passionate about developing meaningful creator partnerships and driving brand growth through data-driven, innovative content.

Nursabrina Kamaruzaman

Influencer Marketing Manager, Content Creator, Content Strategist, +2

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I am a creative and detail-oriented content specialist with hands-on experience in influencer marketing, campaign management, and e-commerce branding. I am skilled at identifying and managing TikTok creators, crafting engaging content strategies, and analyzing campaign performance. I've worked with local and international brands through roles at Bangsawan Picture and ZALORA Group, demonstrating strong collaboration, adaptability, and trend awareness. I am passionate about developing meaningful creator partnerships and driving brand growth through data-driven, innovative content.…I am a creative and detail-oriented content specialist with hands-on experience in influencer marketing, campaign management, and e-commerce branding. I am skilled at identifying and managing TikTok creators, crafting engaging content strategies, and analyzing campaign performance. I've worked with local and international brands through roles at Bangsawan Picture and ZALORA Group, demonstrating strong collaboration, adaptability, and trend awareness. I am passionate about developing meaningful creator partnerships and driving brand growth through data-driven, innovative content.

Available to hire

I am a creative and detail-oriented content specialist with hands-on experience in influencer marketing, campaign management, and e-commerce branding.

I am skilled at identifying and managing TikTok creators, crafting engaging content strategies, and analyzing campaign performance. I’ve worked with local and international brands through roles at Bangsawan Picture and ZALORA Group, demonstrating strong collaboration, adaptability, and trend awareness. I am passionate about developing meaningful creator partnerships and driving brand growth through data-driven, innovative content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Associate at Al-Futtaim Group

November 1, 2025 - Present

Assist in planning and executing local and regional marketing campaigns, promotions, and events. Manage and support marketing initiatives for the Singapore retail market. Coordinate campaign execution with Inditex brands including Zara, Pull&Bear, Massimo Dutti, OYSHO, and Ted Baker. Support content planning and scheduling for digital and social media platforms. Track social media performance, identify trends, and monitor competitor activities. Liaise with external partners and vendors to ensure smooth campaign execution. Prepare marketing materials, presentations, and performance reports. Maintain and update campaign calendars, dashboards, and performance trackers. Contribute to in-store marketing initiatives and assist with visual merchandising coordination. Provide support for ad-hoc marketing tasks and general administrative duties.

Practical English Teacher at SMK Panglima Perang Tengkuk Muhammad, Kuantan

May 1, 2025 - September 30, 2025

Planned and delivered daily lessons for upper and lower form students. Prepared teaching materials aligned with national curriculum standards. Assisted in classroom management and student discipline to maintain a productive learning environment. Conducted formative and summative assessments and provided constructive feedback. Supported extracurricular activities and school events to enhance student engagement. Participated actively in organizing the English Carnival, demonstrating teamwork and event coordination. Responsible for capturing high-quality photographs of school events.

Part-Time Retail Associate at Bath & Body Works

August 1, 2024 - May 31, 2025

Achieved sales targets three times as a part-time associate, demonstrating strong sales and customer engagement skills. Delivered exceptional customer service by assisting customers, recommending products, and ensuring a positive shopping experience. Managed stock levels, performed inventory checks, and handled replenishment to maintain optimal product availability. Processed cash transactions, operated POS systems, and ensured accurate payment handling.

Campaign Management Intern at ZALORA Group, Malaysia

April 1, 2022 - October 31, 2022

Conceptualized and executed weekly on-site campaigns based on major events, trends, themes, seasonality, and merchandise mix. Used analytics to gain insights on campaign performance and identify areas for improvement. Kept abreast of industry and competitive trends to develop innovative marketing campaigns. Collaborated with multiple teams to ensure smooth and timely campaign execution. Provided suggestions for midweek theme campaigns to boost engagement and relevance.

Campaign Management Executive at ZALORA Group, Malaysia

November 1, 2022 - July 31, 2024

Continued campaign planning and execution with broader responsibilities, coordinating across teams to ensure timely sponsor content and alignment with brand objectives.

Content Writer at Bangsawan Picture

April 1, 2022 - October 31, 2022

Developed storyboards, content, and captions aligned with brand guidelines. Collaborated with Key Opinion Leaders (KOLs) to craft engaging narratives and scripts. Researched and monitored TikTok trends to generate innovative content ideas that boosted engagement and brand visibility. Maintained relationships with KOLs and creators by providing creative direction. Coordinated with local and international brands to execute influencer marketing campaigns.

Part-Time Service Crew at Baker's Cottage

December 1, 2021 - February 28, 2022

Packed products with attention to detail, maintaining high presentation standards. Provided excellent customer service, assisting customers and ensuring a positive shopping experience. Managed inventory and stock replenishment to maintain product availability. Processed cash transactions and maintained cleanliness and order of the premises.

Waitress at ASA Catering

January 1, 2018 - December 31, 2019

Served and controlled the quality of food, ensuring customer satisfaction. Arranged cutlery and dining setup to company standards. Supported the catering team during events, contributing to smooth operation and success.