Content and Social Media Strategist with 5+ years building campaigns for consultancies, retail, and creative brands. I transform business goals into strategic content plans, data-driven campaigns, and engaging stories that expand audiences, hands-on executor delivering results in fast-paced creative environments.

ZAKIYEH TANGESTANI

Content and Social Media Strategist with 5+ years building campaigns for consultancies, retail, and creative brands. I transform business goals into strategic content plans, data-driven campaigns, and engaging stories that expand audiences, hands-on executor delivering results in fast-paced creative environments.

Available to hire

Content and Social Media Strategist with 5+ years building campaigns for consultancies, retail, and creative brands.

I transform business goals into strategic content plans, data-driven campaigns, and engaging stories that expand audiences, hands-on executor delivering results in fast-paced creative environments.

See more

Language

Persian
Fluent
English
Advanced
Dutch
Beginner

Work Experience

Content Strategist / Content Creator / Social Media Manager / Idea Generator / Mentor at Vision Business Clinic
April 1, 2023 - July 1, 2024
As a community manager, I increased Instagram followers from 400 to 2,000 in 6 months (+400% growth) by posting consistently 3 times per week and maintaining a strong brand presence. Developed and launched 3 targeted campaigns aligned with brand goals. Led content planning, storytelling, and video editing for dynamic digital media while strengthening skills in team management, time planning, and cross-functional collaboration. Mentored 3 interns, guiding them in content production and social media strategy.
Content Creator, Social Media Manager, Idea Generator, Sales Assistant at Zoom Store (Women’s Fashion Boutique)
October 1, 2022 - April 1, 2023
Shaped the brand’s digital presence through content creation, implementation, and performance monitoring. Produced and edited visual content, including product photography and short-form videos. Posted 3 times per week and managed up to 10 Instagram stories daily to boost engagement. Acted as community manager, interacting with followers, responding to DMs and comments, and helping build a loyal online audience.
Content Creator, Photographer at Freelance (Beauty , Food, Sport Industry)
April 1, 2022 - September 1, 2022
Collaborated with 2 beauty brands , Trainer, and a restaurant to produce content for social media and campaigns. Managed the full creative process: concept development, photography, video editing, and final delivery.
Content Creator, Social Media Manager, Shop Assistant at Demit Handmade Industry (Wicker Products)
March 1, 2020 - March 1, 2022
Created and managed content to showcase handmade wicker products through photography, video editing, and social media. Oversaw community management, actively engaging with followers and responding to customer inquiries. Launched a new content campaign every 3 months, aligning with product releases and seasonal themes.
Content Strategist & Creative Developer at De Buurtkok (Client Project – Food Industry, NL)
September 1, 2024 - January 1, 2025
Co-developed a strategic content plan for De Buurtkok by conducting audience research, defining brand identity, and delivering a platform-specific campaign strategy with long-term engagement guidelines. Developed the strategic and creative brief based on audience research and brand analysis.
Content Strategist & Research Lead, Creative Developer at Mout beer cafe (Client Project, Beer industry, NL)
February 1, 2025 - May 1, 2025
Contributed to a strategic content campaign by developing one of four prototypes, conducting research (manipulation design, survey, SPSS analysis), and supporting the implementation plan with KPIs, workflow, and platform-specific strategies. Created a compelling pitchbook to present research findings, prototype ideas, and implementation strategy.
Content Strategist, Social Media Manager, Mentor at Vision Business Clinic
April 1, 2023 - July 31, 2024
Led content planning, storytelling, and short-form video production across social platforms. Increased Instagram followers from 400 to 3,500 in 6 months (+755%), and expanded active clients from 56 to 92. Developed and executed three campaigns (2 digital, 1 offline) and secured 4 annual client contracts through an offline activation aligned with brand positioning and business goals. Mentored 3 interns in content creation, planning, and platform strategy.
Content Creator, Social Media Manager, Idea Generator at Zoom Store (Women's Fashion Boutique)
October 1, 2022 - April 30, 2023
Shaped the brand’s digital presence through content creation, implementation, and performance monitoring. Maintained a posting rhythm of 4 posts per week and up to 10–15 Instagram stories per day. Acted as community manager, engaging with followers, responding to DMs and comments, and helping build a loyal online audience.
Content Creator, Photographer at Freelance (Beauty, Food, Sport Industry)
April 1, 2022 - September 30, 2022
Collaborated with 2 beauty brands, a trainer, and a restaurant to produce content for social media and campaigns. Managed concept development, photography, and final delivery, delivering brand-aligned visual content tailored to each client’s audience and platform.
Content Creator, Social Media Manager at Demit Handmade Industry (Wicker Products)
March 1, 2020 - March 31, 2022
Created and managed content showcasing handmade wicker products through photography, video editing, and social media, with a focus on shifting audience mindset toward sustainable alternatives to plastic products. Launched a new content campaign every three months, resulting in over 40% sales growth within 9 months. Managed community engagement and customer inquiries to foster trust and loyalty.
Content Strategist & Social Media Manager at Vision Business Clinic
April 1, 2023 - July 1, 2024
Led content planning, storytelling, and short-form video production across social platforms. Increased Instagram followers from 400 to 3,500 within 6 months; developed and executed three targeted campaigns (2 digital, 1 offline) increasing active clients from 56 to 92 and securing 4 annual client contracts. Mentored 3 interns in content creation, planning, and platform strategy.
Content Creator, Social Media Manager, Idea generator at Zoom Store (Women’s Fashion Boutique)
October 1, 2022 - April 1, 2023
Shaped the brand's digital presence through content creation, implementation, and performance monitoring. Maintained posting rhythm of 4 posts per week and up to 10–15 Instagram stories per day. Acted as community manager, interacting with followers, responding to DMs and comments, and helping build a loyal online audience.
Content Strategist & Creative Developer at De Buurtkok
September 1, 2024 - January 1, 2025
Co-developed a strategic content plan by conducting audience research (persona and customer journey), defining brand identity, and delivering a platform-specific campaign strategy with long-term engagement guidelines. Developed the strategic and creative brief based on audience research and brand analysis.
Content Strategist & Research Lead, Creative Developer at MOUT Beer Cafe
February 1, 2025 - May 1, 2025
Contributed to a strategic content campaign by developing one of four prototypes, conducting research (manipulation design, survey, SPSS analysis, Chi-square test, and ANOVA), and supporting the implementation plan with KPIs, workflow, and platform-specific strategies. Created a compelling pitchbook to present research findings, prototype ideas, and implementation strategy.

Education

Master of Content and Media Strategy at NHL Stenden University of Applied Sciences – Leeuwarden, NL
September 1, 2024 - September 1, 2025
Bachelor of Architecture at Islamic Azad University of Boushehr – Boushehr, Iran
September 1, 2016 - July 1, 2020
Master of Content and Media Strategy at NHL Stenden University of Applied Sciences – Leeuwarden, NL
January 11, 2030 - January 26, 2026
Bachelor of Architecture at Islamic Azad University of Boushehr – Boushehr, Iran
January 11, 2030 - January 26, 2026
Master of Content and Media Strategy at NHL Stenden University of Applied Sciences – Leeuwarden, NL
January 11, 2030 - February 12, 2026
Bachelor of Architecture at Azad University of Boushehr – Boushehr, Iran
January 11, 2030 - February 12, 2026

Qualifications

Personal storytelling
January 11, 2030 - January 26, 2026
Storytelling in Branding
January 11, 2030 - January 26, 2026
Google Analytics
January 11, 2030 - January 26, 2026
Content Marketing
January 11, 2030 - January 26, 2026
Personal storytelling
January 11, 2030 - February 12, 2026
Storytelling in branding
January 11, 2030 - February 12, 2026
Google Analytics
January 11, 2030 - February 12, 2026
Content marketing
January 11, 2030 - February 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education