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I am a brand and creative leader with 10+ years of experience building revenue-generating platforms, directing cross-channel campaigns, and shaping creative strategy for clients in government, finance, hospitality, and cultural sectors. I grew Area956 into a self-sustaining media brand with 250K+ followers and $1.2M+ in revenue, while leading creative for 10+ annual clients including the City of Edinburg and Lone Star National Bank.\n\nI develop brand systems, train collaborators, and produce award-caliber content—all while operating lean in the Rio Grande Valley. I am bilingual in English and Spanish, and I thrive on mentoring local talent to maintain quality at scale.…I am a brand and creative leader with 10+ years of experience building revenue-generating platforms, directing cross-channel campaigns, and shaping creative strategy for clients in government, finance, hospitality, and cultural sectors. I grew Area956 into a self-sustaining media brand with 250K+ followers and $1.2M+ in revenue, while leading creative for 10+ annual clients including the City of Edinburg and Lone Star National Bank.\n\nI develop brand systems, train collaborators, and produce award-caliber content—all while operating lean in the Rio Grande Valley. I am bilingual in English and Spanish, and I thrive on mentoring local talent to maintain quality at scale.

Emmanuel Rangel

Creative Director, Brand Designer, Social Media Manager, +2

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I am a brand and creative leader with 10+ years of experience building revenue-generating platforms, directing cross-channel campaigns, and shaping creative strategy for clients in government, finance, hospitality, and cultural sectors. I grew Area956 into a self-sustaining media brand with 250K+ followers and $1.2M+ in revenue, while leading creative for 10+ annual clients including the City of Edinburg and Lone Star National Bank.\n\nI develop brand systems, train collaborators, and produce award-caliber content—all while operating lean in the Rio Grande Valley. I am bilingual in English and Spanish, and I thrive on mentoring local talent to maintain quality at scale.…I am a brand and creative leader with 10+ years of experience building revenue-generating platforms, directing cross-channel campaigns, and shaping creative strategy for clients in government, finance, hospitality, and cultural sectors. I grew Area956 into a self-sustaining media brand with 250K+ followers and $1.2M+ in revenue, while leading creative for 10+ annual clients including the City of Edinburg and Lone Star National Bank.\n\nI develop brand systems, train collaborators, and produce award-caliber content—all while operating lean in the Rio Grande Valley. I am bilingual in English and Spanish, and I thrive on mentoring local talent to maintain quality at scale.

Available to hire

I am a brand and creative leader with 10+ years of experience building revenue-generating platforms, directing cross-channel campaigns, and shaping creative strategy for clients in government, finance, hospitality, and cultural sectors. I grew Area956 into a self-sustaining media brand with 250K+ followers and $1.2M+ in revenue, while leading creative for 10+ annual clients including the City of Edinburg and Lone Star National Bank.\n\nI develop brand systems, train collaborators, and produce award-caliber content—all while operating lean in the Rio Grande Valley. I am bilingual in English and Spanish, and I thrive on mentoring local talent to maintain quality at scale.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Creative Director at Area956 - Mission, TX

October 1, 2013 - Present

Founded and scaled a hyperlocal media brand from zero to 250K+ followers, generating $1.2M+ in revenue (70% branded content, 20% event sponsorships, 10% original IP) with 75% client retention over 3+ years. Led end-to-end creative and media strategy for 10+ clients annually; owned concept, budget ($25K-$60K per client), performance reporting, and creative direction—often working solo but training local photographers, editors, and social moderators to ensure brand consistency. Produced 500+ short-form videos with a distinct regional aesthetic; averaged 30K views per Reel. Rebuilt analytics infrastructure in 2023 to improve tracking, reduce cost-per-lead by 20%, and boost campaign transparency, contributing to higher renewals. Directed branding and on-site media for 12+ community events (5,000-12,000 attendees), driving 40%+ of pre-event registrations and securing $100K+ in multi-year sponsorships.

Creative Lead & Brand Director at Frontera Repair LLC - Mission, TX

March 1, 2024 - August 31, 2025

Created and launched a bilingual home-services brand; defined go-to-market strategy, brand identity, messaging, and a digital experience from concept. Built a full marketing stack (Angi, JobTread, Meta Ads) and acquired 30 paying customers in 60 days at a $20 cost per lead (30% below industry avg.). Designed a clear, trust-based brand system; achieved 80% 6-month retention and a 4.8/5 average rating across Google and Angi.

Co-Founder & Creative Director at Journey to the East - Mission, TX

December 1, 2023 - Present

Co-founded a cultural platform dedicated to Japanese arts; led brand, digital, and creative strategy from whiteboard to launch. Directed media and social campaigns for the debut event; drew 5,200+ attendees (3x forecast) and generated $75K in ticket and vendor revenue, fully covering launch costs. Built a volunteer media team and content pipeline to sustain weekly programming; the system now supports four recurring class series and annual festival planning. Onboarded and guided 3 local creators through brand style guidelines to ensure visual cohesion.

Creative Director & Marketing Lead at La Bahia Seafood - Mission, TX

January 1, 2022 - December 31, 2024

Built complete brand identity (logo, menu, website, photography) and trained 12 staff on visual standards to ensure consistency across customer touchpoints. Developed and executed an 18-month integrated strategy (organic + paid); grew monthly sales from $40K to $110K+, putting the business on track for $1.3M+ annual revenue. Produced core photo/video assets in-house; social content drove a 300% increase in user-generated posts and a 22% repeat customer rate (vs. 9% industry avg.).