As a Social Media strategist with over 15 years of experience in digital marketing, I’ve helped brands across industries grow their presence, connect with audiences, and drive results. Most recently, I led a team of digital marketers in delivering high-impact campaigns for a global consumer products company. I bring a strong mix of strategic thinking and creative execution - paired with a deep understanding of how people engage with brands online. My core strengths include campaign strategy, content marketing, social analytics, team leadership, and consumer insights. I hold an M.A. in Communication and Consumption, and I’m passionate about transforming storytelling into strategic, authentic connections that drive engagement and action.

Camille Pessoa

As a Social Media strategist with over 15 years of experience in digital marketing, I’ve helped brands across industries grow their presence, connect with audiences, and drive results. Most recently, I led a team of digital marketers in delivering high-impact campaigns for a global consumer products company. I bring a strong mix of strategic thinking and creative execution - paired with a deep understanding of how people engage with brands online. My core strengths include campaign strategy, content marketing, social analytics, team leadership, and consumer insights. I hold an M.A. in Communication and Consumption, and I’m passionate about transforming storytelling into strategic, authentic connections that drive engagement and action.

Available to hire

As a Social Media strategist with over 15 years of experience in digital marketing, I’ve helped brands across industries grow their presence, connect with audiences, and drive results. Most recently, I led a team of digital marketers in delivering high-impact campaigns for a global consumer products company.

I bring a strong mix of strategic thinking and creative execution - paired with a deep understanding of how people engage with brands online. My core strengths include campaign strategy, content marketing, social analytics, team leadership, and consumer insights.

I hold an M.A. in Communication and Consumption, and I’m passionate about transforming storytelling into strategic, authentic connections that drive engagement and action.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Social Media Coordinator at Pampers (Procter & Gamble)
March 1, 2007 - February 28, 2011
Led Pampers' social media across Latin America and the Caribbean. Tripled the Facebook fan base to around 3 million in one year and maintained high engagement. Managed a cross-functional team to drive trade promotions, produced product videos, and enhanced consumer interactions. Created a content calendar, aligned brand voice across channels, and helped expand reach to store owners in Brazil, reaching over 1 million clients. Orchestrated sales materials and strategic initiatives that grew market presence by 50% in a quarter.
Social Media Manager at Instant Brands
April 1, 2021 - March 31, 2024
Led and trained a team of 10+ social media advisors for consumer care, ensuring timely responses and engagement across platforms. Collaborated cross-functionally to create compelling content, managed social calendars, and analyzed metrics. Maintained a consistent brand voice across all channels. Used data insights to tailor brand strategy and anticipate interaction peaks. Managed interactions with 4M followers, increasing engagement by 25%. Implemented SOPs to enhance customer experience and foster brand advocacy. Produced product videos resulting in 20% fewer social inquiries.
Social Media Coordinator at Latin Cover (Marketing Agency)
September 1, 2020 - March 1, 2021
Developed a results-driven social media strategy and curated engaging content across all social platforms. Reviewed client websites and blogs in preparation for SEO/SEM strategies. Coordinated a cross-functional team of copywriters and designers, created KPI-driven reporting, and optimized social campaigns.

Education

Bachelor in Advertising at UNIFOR
January 1, 2000 - January 1, 2004
Post-Degree in Marketing at FAAP
January 1, 2005 - January 1, 2007
Post-Degree in Marketing at Langara College
January 1, 2007 - January 1, 2009
Master’s Degree in Communications at ESPM (São Paulo, BR)
January 1, 2019 - January 1, 2021

Qualifications

Post-Graduate in Marketing
January 1, 2005 - January 1, 2007
Master’s Degree in Communications
January 1, 2019 - January 1, 2021
Hootsuite Academy Certification
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet