Available to hire
I’m Nandini Chakraborty, a public relations and marketing professional based in Dublin, Ireland. I have 2+ years of experience across agency and strategic client project environments, specializing in developing and executing integrated campaigns, providing strategic counsel for consumer, corporate and startup brands. I’m a collaborative team player with strong media relations, content creation (social and multimedia), and event coordination skills that drive brand visibility and manage complex stakeholder engagements. I enjoy producing narrative‑led social content and supporting campaign delivery to deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Account Executive at Media Mic, New Delhi
October 1, 2022 - April 1, 2024Produced and scheduled 50+ monthly narrative-led social posts and digital calendars across Instagram and LinkedIn for multiple clients; drafted press releases, articles and media kits; executed targeted media outreach; coordinated logistics for product launches and events; managed vendor timelines and on-site execution; monitored media coverage and maintained the journalist database. Secured 70+ media placements across national and international outlets and supported crisis communications.
Management Associate at MSL India (Publicis Groupe), New Delhi
August 1, 2021 - April 1, 2022Supported 6+ corporate communication campaigns; prepared event and campaign materials; managed stakeholder communication across vendors; developed 25+ content assets including thought leadership pieces; coordinated with multiple vendors and tracked campaign KPIs with weekly reporting.
Integrated Marketing Campaign Lead (Project) #ClubUnfiltered at UCD Smurfit, University College Dublin
May 1, 2025 - August 1, 2025Developed a full-funnel integrated campaign to reposition Club Orange for Gen Z through digital, experiential, and influencer touchpoints. Conducted blind taste tests and surveys, leveraged social listening, and allocated a €1M media budget across digital, retail, and event activations. Led a team of 5 to deliver assets and materials aligned with inclusive marketing principles and authentic Irish identity.
Account Executive at Media Mic
October 1, 2022 - April 30, 2024Produced and scheduled 50+ monthly narrative-led social posts and digital calendars across Instagram and LinkedIn for Aisle, ClickPost, LoEstro, HempStreet and Astrotalk; increased organic engagement by up to 40% in 6 months via Meta Business Suite. Drafted 15+ press releases, 10+ articles, and 20+ media kits; conducted targeted outreach to 50+ publications and supported crisis communications. Coordinated logistics for 8+ product launches and client events (30–150 attendees); managed 10+ vendor timelines and on-site execution. Monitored daily media coverage and maintained a 500+ journalist database; secured 70+ media placements across national and international outlets (The Times of India, BBC, Forbes, etc.).
Management Associate at MSL India (Publicis Groupe)
August 1, 2021 - April 30, 2022Assisted 6+ corporate communication campaigns for Usha International, Jockey India and LIXIL; prepared 30+ event and campaign materials, and managed stakeholder communication across vendors for calendar-led campaigns such as International Women’s Day and World Toilet Day. Developed 25+ content assets including thought-leadership articles, brochures and listicles; coordinated with 5–8 vendors per project; delivered weekly WIP reports and tracked 10+ campaign KPIs.
Integrated Marketing Campaign Lead at UCD Smurfit
May 1, 2025 - August 31, 2025Led the #ClubUnfiltered integrated marketing campaign to reposition Club Orange for Gen Z through digital, experiential and influencer touchpoints. Conducted blind taste tests, surveys and social listening to deliver actionable insights and a 360° campaign plan with a €1M media budget across digital, retail and event activations. Led a team of 5; produced assets and campaign materials aligned with inclusive marketing principles, emphasizing realness, diversity and authentic Irish identity.
Education
MSc Marketing at UCD Michael Smurfit Graduate Business School, Dublin
January 11, 2030 - January 1, 2025MA Journalism & Mass Communication at Amity University, Noida
January 11, 2030 - January 1, 2021BA Journalism & Mass Communication at VIPS, GGSIPU, New Delhi
January 11, 2030 - January 1, 2019MSc Marketing at UCD Michael Smurfit Graduate Business School, Dublin
January 11, 2030 - January 1, 2025MA Journalism & Mass Communication at Amity University, Noida
January 11, 2030 - January 1, 2021BA Journalism & Mass Communication at VIPS, GGSIPU, New Delhi
January 11, 2030 - January 1, 2019Qualifications
Appointed K-Influencer for Korean Culture & Information Service
January 1, 2021 - December 10, 2025Best Press-kit Award for Crisis Management Press Conference
January 1, 2018 - December 10, 2025Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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