I have spent over 10 years in performance marketing, and what I enjoy most is figuring out what makes a campaign actually work, not just running it but understanding why the numbers move and what to do next. My focus areas include paid media strategy, ROI/ROAS optimisation, conversion rate optimisation (CRO), customer acquisition cost (CAC) management, and full-funnel demand generation across Meta, Google Ads, and LinkedIn. I am a certified Meta Media Buying Professional too.\n\nI love turning data into action, leading high-volume campaigns across APAC regions, collaborating with cross-functional teams and agencies, and building scalable marketing operations—from SDK and Pixel integrations to CRM automation and content strategy. I’m passionate about delivering measurable impact for brands like SAP, ServiceNow and UiPath.…

Ankita Shah

I have spent over 10 years in performance marketing, and what I enjoy most is figuring out what makes a campaign actually work, not just running it but understanding why the numbers move and what to do next. My focus areas include paid media strategy, ROI/ROAS optimisation, conversion rate optimisation (CRO), customer acquisition cost (CAC) management, and full-funnel demand generation across Meta, Google Ads, and LinkedIn. I am a certified Meta Media Buying Professional too.\n\nI love turning data into action, leading high-volume campaigns across APAC regions, collaborating with cross-functional teams and agencies, and building scalable marketing operations—from SDK and Pixel integrations to CRM automation and content strategy. I’m passionate about delivering measurable impact for brands like SAP, ServiceNow and UiPath.…

Available to hire

I have spent over 10 years in performance marketing, and what I enjoy most is figuring out what makes a campaign actually work, not just running it but understanding why the numbers move and what to do next. My focus areas include paid media strategy, ROI/ROAS optimisation, conversion rate optimisation (CRO), customer acquisition cost (CAC) management, and full-funnel demand generation across Meta, Google Ads, and LinkedIn. I am a certified Meta Media Buying Professional too.\n\nI love turning data into action, leading high-volume campaigns across APAC regions, collaborating with cross-functional teams and agencies, and building scalable marketing operations—from SDK and Pixel integrations to CRM automation and content strategy. I’m passionate about delivering measurable impact for brands like SAP, ServiceNow and UiPath.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent

Work Experience

Digital Marketing Head at Terrabit Consulting
April 1, 2024 - Present
Led marketing strategy for SAP/ServiceNow consulting services; managed cross-channel campaigns and brand consistency; oversaw media planning with agencies and vendors; prepared budgets; developed and executed a lead-generation strategy; launched and optimized LinkedIn, Meta, Google and TikTok campaigns; led website revamp and on-page/off-page SEO; created AI-assisted creatives to ensure brand alignment; managed email campaigns via HubSpot/Aweber/Zoho/ServiceNow; secured features in Forbes, Economic Times, and Business Connect; maintained billing and reporting; collaborated with partners, agencies, and internal teams for data-driven performance.
Meta Marketing Professional at Concentrix
February 1, 2023 - March 1, 2024
Managed Meta advertising initiatives for multiple high-spend advertisers; built and optimized strategies across Meta platforms; mentored a team of 16, conducted trainings, and managed resource allocation; collaborated with clients to achieve objectives, reported insights, and stayed abreast of platform changes to maximize performance; served as primary client liaison.
Social Promoter for FB Ads at Nityo Infotech
July 1, 2021 - February 1, 2023
Developed advanced marketing strategies leveraging data and creative thinking; integrated CRM campaigns (email, SMS, push) to drive engagement, retention, and conversions on Facebook Ads; planned and coordinated cross-channel social media activities; measured performance and iterated campaigns.
Digital Media Marketer - Freelancer at Educom Consultants
April 1, 2020 - December 1, 2020
Created and promoted social media content (text, posts, video, images); scheduled posts; executed email marketing; generated leads; engaged with customers; developed new social media strategies; managed budgets for social promotion and PPC; tracked and analyzed campaign performance; collaborated across marketing teams and pitched campaigns to international school representatives.
Program Consultant - Digital Marketing at FTMS
March 1, 2018 - January 1, 2019
Promoted college programs, managed digital marketing promotions, generated leads, and supported enrollment. Conducted market/competitor analyses, assisted in marketing duties, and coordinated corporate outreach to enroll UK MBA candidates; maintained student/faculty data and participated in progress reporting.
Client Relationship Manager at Terrabit Consulting
February 1, 2017 - December 1, 2017
Handled key accounts, managed internal communications, and conducted business reviews; generated leads and opportunities within existing clients; escalated and resolved client concerns; prepared client presentations and marketing collateral; coordinated with recruiting and finance teams.
Manager Marketing & Communications at Gryphon Appliances Ltd.
March 1, 2014 - April 30, 2016
Brand guardian for India; led 360° marketing including digital/social, PR & CSR, ATL/BTL, and events; managed e-commerce promotions across platforms; oversaw product listings, promotions, and image optimization; planned brand launches and in-store activations; developed corporate sales and partnerships.
Meta Marketing Pro at Concentrix
February 1, 2023 - March 1, 2024
Worked as a Meta Marketing Professional; earned Meta Certified Media Buying Professional; managed client relationships with advertisers spending over USD 50k; understood client objectives and advertising strategies on Meta platforms; led team meetings, developed training programs, and mentored team members; optimized campaigns across 150 accounts per quarter; collaborated with clients and internal teams to plan and execute campaigns; stayed current with Meta features, tools, and policies; provided insights and regular reports to optimize presence and performance; acted as the main point of contact between clients and internal teams.
Digital Media Marketer (Freelancer) at Educom Consultants
April 1, 2020 - December 1, 2020
Created content (text, posts, video, images) for social media; promoted products/services aligned with brand; scheduled posts; executed email marketing; lead generation; engaged with customers and handled inquiries; developed new social media strategies and campaigns; managed budgets for promoting social media posts and PPC; tracked data and analyzed campaign performance; collaborated with colleagues across marketing to ensure branding consistency; pitched campaigns to international schools reps and education consultants.
Digital Marketing Business Analyst at Terrabit Consulting, Kuala Lumpur
April 1, 2024 - Present
Managed and optimised paid campaigns across LinkedIn, Google, and Meta, refining audience targeting, reallocating budgets based on performance signals, and iterating on creatives to improve CTR and CPR. Designed and executed structured A/B tests; translated results into actionable optimisation briefs. Built and managed CRM automation workflows in Zoho and Mirabel, improving lead tracking accuracy and reducing manual reporting time. Led SEO content strategy through keyword-aligned technical blogs and landing pages. Managed account-based marketing with an external agency and directed social media strategy and brand presence for multiple verticals. Integrated external agencies and data platforms, aligning third-party execution with internal goals. Adopted AI tools to reduce content turnaround time while maintaining quality.
Meta Marketing Professional (Performance Marketing Specialist) at Concentrix, Kuala Lumpur
July 1, 2021 - March 31, 2024
Managed paid media strategy for a portfolio of high-spend advertisers with budgets of USD 50,000+ per month. Ran full-cycle campaigns on Meta Business Manager, including audience builds, creative testing, budget pacing, and ongoing optimization, driving improvements in reach, CPM, CTR, and conversion volume. Executed structured A/B testing frameworks and led onboarding for clients (SDK setup, Meta Pixel, Conversions API, and API integrations). Oversaw high-volume portfolios across multiple regions, and led a 16-member team with performance reviews and coaching. Produced regular performance reports and optimization briefs for clients and leadership.
Digital Media Marketer (Freelance) at Educom Consultants, Cyberjaya
April 1, 2020 - December 31, 2020
Planned and managed paid social and PPC campaigns, handling budget allocation and performance optimisation. Executed lead generation and email marketing campaigns; analyzed performance data and applied optimization strategies to improve conversion rates. Created and managed content across social platforms aligned with brand strategy.
Program Consultant – Digital Marketing at FTMS, Cyberjaya
March 1, 2018 - January 31, 2019
Drove lead generation through digital marketing campaigns; designed and implemented marketing strategies and promotions. Analyzed competitor activities and market trends to inform campaign direction; managed student CRM databases.
Manager – Client Relationship at Terrabit Consulting, KL Sentral, Malaysia
February 1, 2017 - January 31, 2018
Key account management for key accounts like DELL, Deloitte, SCOPE across KL & Singapore. Managed billing, timesheets, monthly invoicing; delivered milestones, sprint tracking, and resource alignment. Conducted business reviews to identify upsell/cross-sell opportunities and supported client retention; delivered client presentations and coordinated internal resources.
Manager – Marketing & Communications at Gryphon Appliances Ltd., New Delhi, India
March 1, 2014 - April 30, 2016
Led 360° marketing communications including digital, PR, ATL, and BTL campaigns; managed brand strategy and marketing budgets for the India region. Executed e-commerce marketing across marketplaces and planned brand launch events and retail activations.

Education

Masters in Mass Communication, Advertisement and Journalism at National Institute of Mass Communication, Delhi, India
January 11, 2030 - December 11, 2025
Bachelor of Arts at Isabella Thoburn College, Lucknow, India
January 11, 2030 - December 11, 2025
Master of Mass Communication at National Institute of Mass Communication, Delhi, India
January 11, 2030 - January 5, 2026
Bachelor of Arts at Isabella Thoburn College, Lucknow, India
January 11, 2030 - January 5, 2026
Master’s in Mass Communication, Advertising & Journalism at National Institute of Mass Communication, Delhi, India
January 11, 2030 - July 1, 2026
Bachelor of Arts at Isabella Thoburn College, Lucknow, India
January 11, 2030 - July 1, 2026

Qualifications

Meta Certified Media Buying Professional
January 11, 2030 - December 11, 2025
Meta Certified Media Buying Professional
January 11, 2030 - January 5, 2026
Meta Certified Media Buying Professional
January 11, 2030 - July 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other

Skills

Experience Level