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Hi, I’m Ankita Shah, a results-driven marketing professional with 10+ years of experience across digital marketing, CRM, SEO, content creation, and data-driven campaigns. I’ve helped brands boost awareness, engagement, and revenue by leveraging analytics, paid media, and cross-channel strategies to inform planning and optimize performance. I thrive in collaborative environments and enjoy turning insights into impactful campaigns that align with business objectives. I’m seeking a challenging marketing role where I can apply my strategic mindset, creativity, and analytical skills to contribute to a dynamic team and drive measurable growth for diverse brands and industries.…Hi, I’m Ankita Shah, a results-driven marketing professional with 10+ years of experience across digital marketing, CRM, SEO, content creation, and data-driven campaigns. I’ve helped brands boost awareness, engagement, and revenue by leveraging analytics, paid media, and cross-channel strategies to inform planning and optimize performance. I thrive in collaborative environments and enjoy turning insights into impactful campaigns that align with business objectives. I’m seeking a challenging marketing role where I can apply my strategic mindset, creativity, and analytical skills to contribute to a dynamic team and drive measurable growth for diverse brands and industries.

Ankita Shah

Marketing Strategist, Brand Strategist, Social Media Manager, +5

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Hi, I’m Ankita Shah, a results-driven marketing professional with 10+ years of experience across digital marketing, CRM, SEO, content creation, and data-driven campaigns. I’ve helped brands boost awareness, engagement, and revenue by leveraging analytics, paid media, and cross-channel strategies to inform planning and optimize performance. I thrive in collaborative environments and enjoy turning insights into impactful campaigns that align with business objectives. I’m seeking a challenging marketing role where I can apply my strategic mindset, creativity, and analytical skills to contribute to a dynamic team and drive measurable growth for diverse brands and industries.…Hi, I’m Ankita Shah, a results-driven marketing professional with 10+ years of experience across digital marketing, CRM, SEO, content creation, and data-driven campaigns. I’ve helped brands boost awareness, engagement, and revenue by leveraging analytics, paid media, and cross-channel strategies to inform planning and optimize performance. I thrive in collaborative environments and enjoy turning insights into impactful campaigns that align with business objectives. I’m seeking a challenging marketing role where I can apply my strategic mindset, creativity, and analytical skills to contribute to a dynamic team and drive measurable growth for diverse brands and industries.

Available to hire

Hi, I’m Ankita Shah, a results-driven marketing professional with 10+ years of experience across digital marketing, CRM, SEO, content creation, and data-driven campaigns. I’ve helped brands boost awareness, engagement, and revenue by leveraging analytics, paid media, and cross-channel strategies to inform planning and optimize performance. I thrive in collaborative environments and enjoy turning insights into impactful campaigns that align with business objectives.

I’m seeking a challenging marketing role where I can apply my strategic mindset, creativity, and analytical skills to contribute to a dynamic team and drive measurable growth for diverse brands and industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Digital Marketing Head at Terrabit Consulting

April 1, 2024 - Present

Led marketing strategy for SAP/ServiceNow consulting services; managed cross-channel campaigns and brand consistency; oversaw media planning with agencies and vendors; prepared budgets; developed and executed a lead-generation strategy; launched and optimized LinkedIn, Meta, Google and TikTok campaigns; led website revamp and on-page/off-page SEO; created AI-assisted creatives to ensure brand alignment; managed email campaigns via HubSpot/Aweber/Zoho/ServiceNow; secured features in Forbes, Economic Times, and Business Connect; maintained billing and reporting; collaborated with partners, agencies, and internal teams for data-driven performance.

Meta Marketing Professional at Concentrix

February 1, 2023 - March 1, 2024

Managed Meta advertising initiatives for multiple high-spend advertisers; built and optimized strategies across Meta platforms; mentored a team of 16, conducted trainings, and managed resource allocation; collaborated with clients to achieve objectives, reported insights, and stayed abreast of platform changes to maximize performance; served as primary client liaison.

Social Promoter for FB Ads at Nityo Infotech

July 1, 2021 - February 1, 2023

Developed advanced marketing strategies leveraging data and creative thinking; integrated CRM campaigns (email, SMS, push) to drive engagement, retention, and conversions on Facebook Ads; planned and coordinated cross-channel social media activities; measured performance and iterated campaigns.

Digital Media Marketer - Freelancer at Educom Consultants

April 1, 2020 - December 1, 2020

Created and promoted social media content (text, posts, video, images); scheduled posts; executed email marketing; generated leads; engaged with customers; developed new social media strategies; managed budgets for social promotion and PPC; tracked and analyzed campaign performance; collaborated across marketing teams and pitched campaigns to international school representatives.

Program Consultant - Digital Marketing at FTMS

March 1, 2018 - January 1, 2019

Promoted college programs, managed digital marketing promotions, generated leads, and supported enrollment. Conducted market/competitor analyses, assisted in marketing duties, and coordinated corporate outreach to enroll UK MBA candidates; maintained student/faculty data and participated in progress reporting.

Client Relationship Manager at Terrabit Consulting

February 1, 2017 - December 1, 2017

Handled key accounts, managed internal communications, and conducted business reviews; generated leads and opportunities within existing clients; escalated and resolved client concerns; prepared client presentations and marketing collateral; coordinated with recruiting and finance teams.

Manager Marketing & Communications at Gryphon Appliances Ltd.

March 1, 2014 - April 30, 2016

Brand guardian for India; led 360° marketing including digital/social, PR & CSR, ATL/BTL, and events; managed e-commerce promotions across platforms; oversaw product listings, promotions, and image optimization; planned brand launches and in-store activations; developed corporate sales and partnerships.

Meta Marketing Pro at Concentrix

February 1, 2023 - March 1, 2024

Worked as a Meta Marketing Professional; earned Meta Certified Media Buying Professional; managed client relationships with advertisers spending over USD 50k; understood client objectives and advertising strategies on Meta platforms; led team meetings, developed training programs, and mentored team members; optimized campaigns across 150 accounts per quarter; collaborated with clients and internal teams to plan and execute campaigns; stayed current with Meta features, tools, and policies; provided insights and regular reports to optimize presence and performance; acted as the main point of contact between clients and internal teams.

Digital Media Marketer (Freelancer) at Educom Consultants

April 1, 2020 - December 1, 2020

Created content (text, posts, video, images) for social media; promoted products/services aligned with brand; scheduled posts; executed email marketing; lead generation; engaged with customers and handled inquiries; developed new social media strategies and campaigns; managed budgets for promoting social media posts and PPC; tracked data and analyzed campaign performance; collaborated with colleagues across marketing to ensure branding consistency; pitched campaigns to international schools reps and education consultants.