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I’m Ankita Shah, a results-driven marketing and operations professional with 8 years of experience across APAC and SAE markets, partnering closely with sales, product, analytics, and external stakeholders. I’ve led end-to-end workflow and go-to-market initiatives for enterprise services (including SAP, ServiceNow, and UiPath), owning campaign execution across paid media, SEO, and email while ensuring delivery against SLAs and quality standards. I enjoy turning data into action—optimizing budgets, iterating campaigns based on performance insights, and improving CRM and revenue operations for better pipeline and reporting outcomes. From acting team leadership to mentoring junior team members, I focus on aligning people, processes, and tools (Zoho/HubSpot, GA4, ad platforms, and AI-assisted workflows) to scale results and support strong client governance.…I’m Ankita Shah, a results-driven marketing and operations professional with 8 years of experience across APAC and SAE markets, partnering closely with sales, product, analytics, and external stakeholders. I’ve led end-to-end workflow and go-to-market initiatives for enterprise services (including SAP, ServiceNow, and UiPath), owning campaign execution across paid media, SEO, and email while ensuring delivery against SLAs and quality standards. I enjoy turning data into action—optimizing budgets, iterating campaigns based on performance insights, and improving CRM and revenue operations for better pipeline and reporting outcomes. From acting team leadership to mentoring junior team members, I focus on aligning people, processes, and tools (Zoho/HubSpot, GA4, ad platforms, and AI-assisted workflows) to scale results and support strong client governance.

ANKITA SHAH

Marketing Strategist, Brand Strategist, Social Media Manager, +7

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I’m Ankita Shah, a results-driven marketing and operations professional with 8 years of experience across APAC and SAE markets, partnering closely with sales, product, analytics, and external stakeholders. I’ve led end-to-end workflow and go-to-market initiatives for enterprise services (including SAP, ServiceNow, and UiPath), owning campaign execution across paid media, SEO, and email while ensuring delivery against SLAs and quality standards. I enjoy turning data into action—optimizing budgets, iterating campaigns based on performance insights, and improving CRM and revenue operations for better pipeline and reporting outcomes. From acting team leadership to mentoring junior team members, I focus on aligning people, processes, and tools (Zoho/HubSpot, GA4, ad platforms, and AI-assisted workflows) to scale results and support strong client governance.…I’m Ankita Shah, a results-driven marketing and operations professional with 8 years of experience across APAC and SAE markets, partnering closely with sales, product, analytics, and external stakeholders. I’ve led end-to-end workflow and go-to-market initiatives for enterprise services (including SAP, ServiceNow, and UiPath), owning campaign execution across paid media, SEO, and email while ensuring delivery against SLAs and quality standards. I enjoy turning data into action—optimizing budgets, iterating campaigns based on performance insights, and improving CRM and revenue operations for better pipeline and reporting outcomes. From acting team leadership to mentoring junior team members, I focus on aligning people, processes, and tools (Zoho/HubSpot, GA4, ad platforms, and AI-assisted workflows) to scale results and support strong client governance.

Available to hire

I’m Ankita Shah, a results-driven marketing and operations professional with 8 years of experience across APAC and SAE markets, partnering closely with sales, product, analytics, and external stakeholders. I’ve led end-to-end workflow and go-to-market initiatives for enterprise services (including SAP, ServiceNow, and UiPath), owning campaign execution across paid media, SEO, and email while ensuring delivery against SLAs and quality standards.

I enjoy turning data into action—optimizing budgets, iterating campaigns based on performance insights, and improving CRM and revenue operations for better pipeline and reporting outcomes. From acting team leadership to mentoring junior team members, I focus on aligning people, processes, and tools (Zoho/HubSpot, GA4, ad platforms, and AI-assisted workflows) to scale results and support strong client governance.

Skills

Experience Level

Expert

Expert

Expert

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Expert

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Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Digital Marketing Business Analyst at Terrabit Consulting, Kuala Lumpur

April 1, 2024 - Present

Managed and optimised paid campaigns across LinkedIn, Google, and Meta, refining audience targeting, reallocating budgets based on performance signals, and iterating on creatives to improve CTR and CPR. Designed and executed structured A/B tests; translated results into actionable optimisation briefs. Built and managed CRM automation workflows in Zoho and Mirabel, improving lead tracking accuracy and reducing manual reporting time. Led SEO content strategy through keyword-aligned technical blogs and landing pages. Managed account-based marketing with an external agency and directed social media strategy and brand presence for multiple verticals. Integrated external agencies and data platforms, aligning third-party execution with internal goals. Adopted AI tools to reduce content turnaround time while maintaining quality.

Meta Marketing Professional (acting Team Lead) at Concentrix (End Client: Meta), Kuala Lumpur

July 1, 2021 - March 31, 2024

Led a 16-member team as acting team lead, overseeing daily operations, SLA adherence, and structured performance reviews. Owned workflow projects end-to-end for USD 50,000+ accounts across South Asia, Southeast Asia, and Oceania, managing expectations, escalations, and on-time delivery. Collaborated with sales, product, and analytics teams to ensure alignment to workflow processes and enable smooth cross-teaming. Provided regular performance reporting and campaign insights to client stakeholders and internal leadership, with strong attention to execution details. Mentored new hires on workflow, standards, and service delivery best practices.

Social Promoter for FB Ads at Nityo Infotech

July 1, 2021 - February 1, 2023

Developed advanced marketing strategies leveraging data and creative thinking; integrated CRM campaigns (email, SMS, push) to drive engagement, retention, and conversions on Facebook Ads; planned and coordinated cross-channel social media activities; measured performance and iterated campaigns.

Digital Media Marketer (Freelance) at Educom Consultants, Cyberjaya

April 1, 2020 - December 31, 2020

Planned and managed paid social and PPC campaigns, handling budget allocation and performance optimisation. Executed lead generation and email marketing campaigns; analyzed performance data and applied optimization strategies to improve conversion rates. Created and managed content across social platforms aligned with brand strategy.

Program Consultant - Digital Marketing at FTMS

March 1, 2018 - January 1, 2019

Promoted college programs, managed digital marketing promotions, generated leads, and supported enrollment. Conducted market/competitor analyses, assisted in marketing duties, and coordinated corporate outreach to enroll UK MBA candidates; maintained student/faculty data and participated in progress reporting.

Client Relationship Manager at Terrabit Consulting, Kuala Lumpur

February 1, 2017 - December 31, 2017

Managed key enterprise accounts (Dell, Deloitte, Scope) across KL and Singapore, ensuring SLA adherence and stakeholder satisfaction. Served as a bridge between clients and internal delivery teams by tracking milestones, sprint progress, and resource alignment to support on-time delivery. Ensured contractual T&M compliance by managing invoicing cycles, timesheets, and billing accuracy.

Manager – Marketing & Communications at Gryphon Appliances Ltd., New Delhi, India

March 1, 2014 - April 30, 2016

Led 360° marketing communications including digital, PR, ATL, and BTL campaigns; managed brand strategy and marketing budgets for the India region. Executed e-commerce marketing across marketplaces and planned brand launch events and retail activations.