Available to hire
Hi there! I’m Stephanie Wamuyu, a high-performance social media manager and content strategist who thrives in fast-paced agency environments. I combine data-driven insights with creative execution to deliver measurable growth, engaged communities, and elevated brand visibility across platforms.
I’m skilled at turning analytics into action, leading cross-functional teams with creators and developers, and delivering ROI through strategic planning, rapid content deployment, and audience-centric storytelling.
Experience Level
Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Communications Coordinator at Lance Alexander Communications LTD
January 1, 2025 - PresentLed data-informed social media and content strategy, increasing project ROI by 35% through continuous performance analysis. Executed rapid content deployment across Instagram and TikTok, aligning with algorithm trends and audience behavior. Drove cross-functional collaboration with creators and developers to ensure brand consistency and strategic agility.
Marketing & Communications Coordinator at Lance Alexander Communication LTD
January 1, 2025 - PresentDeveloped and executed TikTok-first content strategies, increasing engagement up to 35% for client accounts. Analyzed performance metrics to optimize posting schedules and content formats for maximum reach. Adapted strategies based on trending sounds, challenges, and platform updates.
Account Manager & Hospitality Liaison at Airbnb (Hospitality Business)
April 1, 2022 - PresentExecuted localized social campaigns with TikTok integration to reach younger, travel-interested demographics. Gained deep insights into audience behavior and content preferences across Kenyan digital trends.
Content Creator at Villa Maandhari & Phiona Beauty
January 1, 2020 - January 1, 2022Grew social media engagement by 60% through targeted, platform-optimized content and community interaction. Managed end-to-end content calendars, publishing schedules, and performance reviews, ensuring consistent brand growth. Implemented SEO-driven content frameworks to enhance organic visibility and cross-channel performance.
Content Creator & Social Media Manager at Villa Maandhari & Phiona Beauty
January 1, 2020 - January 1, 2022Produced viral TikTok-style video content that increased engagement by 40% and followers by 60% across platforms. Managed online community engagement, fostering authentic conversations and brand loyalty. Utilized CapCut and Canva for quick, trend-responsive content creation.
Education
Master of Arts in Communication Studies (Ongoing) at University of Nairobi
January 11, 2030 - December 11, 2025Bachelor of Business Administration – Marketing at Riara University, School of Business
January 11, 2030 - January 1, 2025Master of Arts in Communication Studies at University of Nairobi
January 11, 2030 - December 24, 2025Bachelor of Business Administration (Marketing) at Riara University, School of Business
January 11, 2030 - January 1, 2025Master of Arts in Communication Studies at University of Nairobi
January 11, 2030 - December 24, 2025Bachelor of Business Administration (Marketing) at Riara University, School of Business
January 11, 2030 - January 1, 2025Qualifications
Google Analytics Certification
January 11, 2030 - January 1, 2025Google Ads App Certification
January 11, 2030 - January 1, 2025Google Analytics Certification
January 1, 2025 - December 24, 2025Google Ads App Certification
January 1, 2025 - December 24, 2025Google Analytics Certification
January 1, 2025 - December 24, 2025Google Ads App Certification
January 1, 2025 - December 24, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
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