Hi there! I'm Kelly Visser, a fashion-focused professional with hands-on design and merchandising experience. I love lingerie, sportswear, and retail—from concept to production, and I excel at turning creative ideas into market-ready products. I thrive in collaborative settings, building strong supplier relationships, coordinating online store operations, and delivering brand stories that resonate with customers.

Kelly Avril Visser

Hi there! I'm Kelly Visser, a fashion-focused professional with hands-on design and merchandising experience. I love lingerie, sportswear, and retail—from concept to production, and I excel at turning creative ideas into market-ready products. I thrive in collaborative settings, building strong supplier relationships, coordinating online store operations, and delivering brand stories that resonate with customers.

Available to hire

Hi there! I’m Kelly Visser, a fashion-focused professional with hands-on design and merchandising experience. I love lingerie, sportswear, and retail—from concept to production, and I excel at turning creative ideas into market-ready products.

I thrive in collaborative settings, building strong supplier relationships, coordinating online store operations, and delivering brand stories that resonate with customers.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Afrikaans
Beginner

Work Experience

Administrative & E-Commerce Assistant to CEO at Ten Feet
January 1, 2022 - May 1, 2023
Managed backend of online store: monitored orders, pulled orders from the website, prepared order sheets, placed orders with suppliers, sourced and dealt with stock, packaged orders, performed quality control, booked courier collections, created giveaways with brands, and produced artwork for Instagram and Facebook promotions; created Instagram/Facebook content and local content assets.
Merchandiser at Barro Nappa
March 1, 2017 - June 1, 2020
Sourced ideas for new product ranges, negotiated pricing with suppliers, built supplier relationships, prepared data for policies and orders, developed and proofed Shopify/website content, marketed products via social media, tracked stock and color/size consistency, ensured quality and QC checks.
Senior Merchandiser at Barro Nappa
April 1, 2015 - July 1, 2015
Sourcing and developing new product ranges, evaluating pricing with commercial teams, creating online marketing content and branding assets, building an online store on Shopify from scratch, marketing and trend analysis, maintaining supplier relationships and QC processes.
Lingerie & Fashion Designer at EllKat Pty Ltd
April 1, 2015 - July 1, 2015
Opened and operated a lingerie and fashion business; designed lingerie, sleepwear and women's dresses, pattern making and construction, sewing garments, building client relationships.
Intern, Silhouettes Sportswear at Silhouettes Sportswear
March 1, 2014 - February 1, 2017
Learned company design processes, drew CADs and patterns in CorelDRAW; designed a ladies’ running shirt; factory visits, internship experience in sportswear manufacturing.
Administrative & E-commerce Assistant to CEO
January 1, 2022 - May 1, 2023
Backend management of the online store; monitor and pull website orders; prepare order sheets; place orders with suppliers; source and manage stock; packaging orders; quality control; book courier collections; create artwork for Instagram/Facebook promotions and online content.
Senior Workwear Merchandiser at Barro Napparel Merchandiser
March 1, 2017 - June 1, 2020
Designed and developed clothing ranges for catalogs; led sportswear designs; sourced fabrics and suppliers; developed tech packs; built supplier relationships; negotiated pricing; conducted factory visits; ensured QC across fabric, fit and workmanship; tracked colors/fabric for repeat orders; produced marketing content for social media.
Lingerie and Fashion Designer at Hellkat Pty Ltd
April 1, 2015 - July 1, 2015
Opened own lingerie and fashion business; designed lingerie and fashion lines; built relationships with clients; sewed garments (dresses, tops, pants, kids wear); pattern making and construction; managed client work on a day-to-day basis.
Owner & Founder at Chestnut Co.
June 1, 2021 - November 1, 2021
Sourcing new product ideas, evaluating pricing, preparing data for policies and orders; proofreading website/catalogue content; online store and content management; coordinating promotions.
Intern at Silhouettes Sportswear
January 1, 2014 - December 31, 2014
Learned design process; drew CADs and pattern designs in CorelDraw; designed a pattern for a ladies running shirt; factory visits.
Merchandiser / Head of Sportswear Design at Barro
March 1, 2017 - June 1, 2020
Designed clothing ranges, led sportswear design, and managed production for catalogues. Sourced materials, developed tech packs, built supplier relationships, negotiated pricing, performed factory visits, and ensured quality control.
Administrative & E-commerce Assistant
September 1, 2021 - May 1, 2023
Backend operations for online store: monitor orders, pull and pack orders, prepare order sheets, place orders with suppliers, stock management, quality control, courier bookings, packaging orders, and creating promotional content for Instagram and Facebook; maintaining supplier relationships and vendor communications.
Senior Merchandiser at BARRO NAPPA MERCHANDISER
March 1, 2017 - June 1, 2020
Sourcing new ideas for product ranges; evaluating pricing and suggested selling prices with commercial teams; preparing data for policies and orders; proofreading websites and catalogs; developing supplier relationships and pricing negotiations; overseeing online marketing and stock management.
Intern - Sportswear Manufacturing at BARRO NAPPA
January 1, 2014 - December 1, 2014
Gained exposure to sportswear design and production, worked on product development and supplier coordination; factory visits and regular supplier meetings.

Education

Bachelor Degree in Fashion at LISOF
January 1, 2012 - January 1, 2014

Qualifications

Bachelor degree in Fashion
January 1, 2012 - January 1, 2014
Bachelor Degree in Fashion
January 1, 2012 - January 1, 2014
Bachelor's Degree in Fashion
January 1, 2012 - January 1, 2014
Bachelor's Degree in Fashion
January 1, 2012 - January 1, 2014

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Media & Entertainment, Other, Education, Software & Internet