Economist and Business Administrator with +6 years of work experience in mass consume and customer experience. Data and results driven professional with intrapreneurship mindset.

Daniel Alejandro Salamanca Pena

Economist and Business Administrator with +6 years of work experience in mass consume and customer experience. Data and results driven professional with intrapreneurship mindset.

Available to hire

Economist and Business Administrator with +6 years of work experience in mass consume and customer experience. Data and
results driven professional with intrapreneurship mindset.

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Marketing Specialist at Team Foods
January 1, 2019 - March 1, 2022
Defined and executed 360-degree marketing strategies for brands and launches with ROI focus, including e-commerce automation and digital advertising strategies. Built strategic alliances and cross-company relationships; coordinated product launches and sales-force activities, achieving a notable sales increase. Led Customer Experience UX touchpoints and supported the Marketing Manager and Category Director. Prepared briefs for new product development, conducted market research and benchmarking, tracked budgets and KPIs, and reported for strategic decision making.

Education

Master in Marketing at UPF Barcelona School of Management
January 1, 2024 - January 1, 2025
Administración de Empresas (ADE) at Universidad de Los Andes
January 1, 2014 - January 1, 2019
Economist and Business Administrator at Universidad de Los Andes
January 1, 2013 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services