Maria Tsaryan

Social Media Lead at BrainRocket

Senior Social Media Manager at Brain Rocket Management

Developed and led performance-driven social media campaigns across multiple platforms (LinkedIn, Instagram, Facebook, YouTube) for 5+ English-language brands, tailoring content to different geographic regions. Created and executed content plans, storyboarded visuals with designers, wrote copy, and collaborated with advertising, visual, and copy teams. Executed A/B testing, engaged influencers and partners, and produced regular performance reports to optimize reach and engagement. Implemented retention strategies to keep players engaged, ensured compliance with data protection laws, and aligned online output with brand guidelines and broader marketing initiatives.

Social Media Marketing Expert at Deem C Communications

Managed social media campaigns and day-to-day activities. Created and refined content topics to reach the company’s and clients’ target audiences. Produced and published content across channels, monitored engagement and performance, and adjusted strategies to improve results. Collaborated with clients to ensure branding consistency and timely customer interactions.

2C Marketing Specialist at Soft Construct

Created, revised, posted, and distributed daily content. Identified and pursued new sales opportunities through market research, prospecting, and lead generation techniques. Provided exceptional pre- and post-sale support, addressing customer inquiries and concerns with timely, effective communication. Ensured brand alignment and consistency across channels.

Marketing Specialist at Light Startup Company

Developed and managed daily content, coordinated with design and marketing teams, and ensured brand consistency across channels. Supported campaign planning and execution, tracked performance, and contributed to growth initiatives.

Senior Social Media Manager at TCF

Responsible for the strategy and operation of performance-driven social media campaigns across platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn). Created and managed engaging content, conducted audience research, identified new channels, collaborated with designers for visual assets, analyzed performance metrics, generated reports, and ensured brand alignment and data security. Led influencer partnerships and cross-department coordination to optimize marketing output.