Ayah Mallah

Account Assistant at DN Digital Agency Inc

Supported client service team across 5 brands, assisting with content scheduling, campaign tracking, and performance reporting across Meta, TikTok, and GA4. Designed and produced new letters for client communications while contributing to creative briefs, influencer campaigns, and sales collateral for pitch presentations. Edited video content and designed visual assets for social media while gathering analytics to support client reporting and strategic recommendations.

PR and Communications Intern at Coveted Co.

Conducted user and media research to identify opportunities for refining client messaging and outreach. Proofread and corrected pitch decks, press releases, and client documents, maintaining consistency and clarity. Tracked media coverage and analyzed campaign metrics to inform future strategies.

Marketing Consultant at Hopeless Romantic Bookshop

Collaborated on redesigning and optimizing the bookstore’s website and social media. Developed marketing strategies to boost customer engagement and expand audience reach. Improved consumer-brand relationship by introducing a new newsletter and loyalty card program. Supported content creation and promotional efforts to strengthen brand messaging.