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Hi, I’m Richard Dobinson—a content writer and strategist who loves turning ideas into engaging, scalable narratives. Over the past two years I’ve risen from entry-level copywriter to Content Team Lead, shaping content strategy, managing a remote team of five, and introducing AI-driven workflows that cut production time in half. I’ve built and optimized content across SAWOO, Surf Office, and InnovationCast—from SEO-focused blog posts to landing pages and case studies—while mastering localization, project management, and cross-platform distribution. I’m excited by Growth X’s AI-forward approach and would love to bring my blend of storytelling and operations skills to your team.…Hi, I’m Richard Dobinson—a content writer and strategist who loves turning ideas into engaging, scalable narratives. Over the past two years I’ve risen from entry-level copywriter to Content Team Lead, shaping content strategy, managing a remote team of five, and introducing AI-driven workflows that cut production time in half. I’ve built and optimized content across SAWOO, Surf Office, and InnovationCast—from SEO-focused blog posts to landing pages and case studies—while mastering localization, project management, and cross-platform distribution. I’m excited by Growth X’s AI-forward approach and would love to bring my blend of storytelling and operations skills to your team.

Richard Dobinson

Writer, Copywriter, Content Producer, +4

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Hi, I’m Richard Dobinson—a content writer and strategist who loves turning ideas into engaging, scalable narratives. Over the past two years I’ve risen from entry-level copywriter to Content Team Lead, shaping content strategy, managing a remote team of five, and introducing AI-driven workflows that cut production time in half. I’ve built and optimized content across SAWOO, Surf Office, and InnovationCast—from SEO-focused blog posts to landing pages and case studies—while mastering localization, project management, and cross-platform distribution. I’m excited by Growth X’s AI-forward approach and would love to bring my blend of storytelling and operations skills to your team.…Hi, I’m Richard Dobinson—a content writer and strategist who loves turning ideas into engaging, scalable narratives. Over the past two years I’ve risen from entry-level copywriter to Content Team Lead, shaping content strategy, managing a remote team of five, and introducing AI-driven workflows that cut production time in half. I’ve built and optimized content across SAWOO, Surf Office, and InnovationCast—from SEO-focused blog posts to landing pages and case studies—while mastering localization, project management, and cross-platform distribution. I’m excited by Growth X’s AI-forward approach and would love to bring my blend of storytelling and operations skills to your team.

Available to hire

Hi, I’m Richard Dobinson—a content writer and strategist who loves turning ideas into engaging, scalable narratives. Over the past two years I’ve risen from entry-level copywriter to Content Team Lead, shaping content strategy, managing a remote team of five, and introducing AI-driven workflows that cut production time in half.

I’ve built and optimized content across SAWOO, Surf Office, and InnovationCast—from SEO-focused blog posts to landing pages and case studies—while mastering localization, project management, and cross-platform distribution. I’m excited by Growth X’s AI-forward approach and would love to bring my blend of storytelling and operations skills to your team.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Dutch

Advanced

Work Experience

Content Writer (Freelance) at Surf Office

January 1, 2022 - January 1, 2023

Increased website traffic by creating SEO-driven blog posts, case studies, and landing pages for B2B clients; focused on high-conversion content and brand positioning; supported team retreats and offsite events content.

Content Writer (Freelance) at InnovationCast

September 1, 2020 - January 1, 2022

Created a comprehensive innovation management playbook and onboarding content; designed structured syllabus to educate and inspire readers on implementing innovation frameworks.

Content Team Lead at SAWOO

January 1, 2023 - Present

Two years, rose from entry-level copywriter to team lead, overseeing content strategy, team management, and AI-driven workflows. Now leading a team of five, I optimize podcast content and engagement across LinkedIn and blogs.

Freelance Content Writer at Surf Office

January 1, 2021 - January 1, 2023

Collaborated to increase website traffic by creating SEO-driven blog posts, case studies, and landing pages that engaged prospective B2B clients.

Freelance Content Writer at InnovationCast

January 1, 2022 - January 1, 2023

Created a comprehensive innovation management playbook, designed to onboard new innovation teams. Structured syllabus educated and inspired readers, helping them implement innovation frameworks effectively.

Freelance Content Writer at Surf Office

September 1, 2020 - January 1, 2022

Collaborated with AhoyTeam, a SaaS B2B workflow automation platform, to develop their blog and boost organic traffic. Researched and wrote long-form content on automation, remote work, and productivity, positioning the brand as an industry thought leader.

Content Team Lead at SAWOO

September 1, 2021 - January 1, 2023

Rose from entry-level copywriter to Content Team Lead, overseeing content strategy, team management, and AI-driven workflows. Currently lead a team of five and optimize podcast content and engagement across LinkedIn and blogs. Introduced AI tools that cut content creation time by 50% and transitioned workflows from Google Sheets to ClickUp. Previously led SAWOO’s first community website build with headless CMS (Sanity.io) and outsourced design tasks to improve efficiency.

Freelance Content Writer at InnovationCast

September 1, 2020 - January 1, 2022

Created a comprehensive innovation management playbook to onboard new innovation teams. Designed a structured syllabus that educated and inspired readers, helping them implement innovation frameworks effectively.