Senior Merchandiser for knit and woven lines via Triburg and Li & Fung networks; coordinated sampling, costing, negotiations, and finalizing orders with clients and suppliers.

Senior Merchandiser at Womens Secret (through buying agency Corte fi el)

January 1, 2008 - January 1, 2012

Managed merchandising for Women’s Secret via buying agency; worked with brands such as Rajan, Riverhead Next, Provera, Heaton’s, Ferrioni, Visage; oversaw sampling, costing, negotiation, and order finalization.

Designer / Merchandiser at Own Concept

January 1, 2013 - January 1, 2015

Graphics, chain artwork, and knotting artwork designed in-house; sampling development and production support for retail and wholesale stores in Mumbai.

Business Executive at Lata Exports / Mudra Lifestyle Pvt. Ltd.

January 1, 2016 - January 1, 2019

Business development; created PowerPoint presentations, attended trade fairs, organized stalls, sampling development, costing, and pricing negotiations.

Merchandiser at The Souled Store; Being Human; Urja Hybrid; TechnoCraft

January 1, 2019 - January 1, 2023

Worked across multiple brands including The Souled Store, Being Human, Urja Hybrid and TechnoCraft (fabric development); contributed to concept development and sampling.

Buying Agent / Commission Agent at Self-employed / Dimore Online

January 1, 2024 - December 31, 2024

Performed buying agent and commission agent duties; facilitated business development and supplier liaison.

Product Development / Production at Dimore (Online)

January 1, 2025 - Present

Engaged in product development and production; overseeing design through manufacturing.