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I'm a creative social media leader skilled at driving engagement and community growth through on-brand content and strategic campaigns. I partner across design and marketing to craft authentic, audience-first copy and maintain a consistent brand voice across social, email, and web. I lead cross-platform strategies—infusing performance insights and clear content frameworks to boost interaction and elevate brand identity, including Instagram-focused campaigns.…I'm a creative social media leader skilled at driving engagement and community growth through on-brand content and strategic campaigns. I partner across design and marketing to craft authentic, audience-first copy and maintain a consistent brand voice across social, email, and web. I lead cross-platform strategies—infusing performance insights and clear content frameworks to boost interaction and elevate brand identity, including Instagram-focused campaigns.

Melina Dakis

Social Media Manager, Creative Director, Content Creator, +2

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I'm a creative social media leader skilled at driving engagement and community growth through on-brand content and strategic campaigns. I partner across design and marketing to craft authentic, audience-first copy and maintain a consistent brand voice across social, email, and web. I lead cross-platform strategies—infusing performance insights and clear content frameworks to boost interaction and elevate brand identity, including Instagram-focused campaigns.…I'm a creative social media leader skilled at driving engagement and community growth through on-brand content and strategic campaigns. I partner across design and marketing to craft authentic, audience-first copy and maintain a consistent brand voice across social, email, and web. I lead cross-platform strategies—infusing performance insights and clear content frameworks to boost interaction and elevate brand identity, including Instagram-focused campaigns.

Available to hire

I’m a creative social media leader skilled at driving engagement and community growth through on-brand content and strategic campaigns.

I partner across design and marketing to craft authentic, audience-first copy and maintain a consistent brand voice across social, email, and web. I lead cross-platform strategies—infusing performance insights and clear content frameworks to boost interaction and elevate brand identity, including Instagram-focused campaigns.

Skills

Copywriting

Brand Identity

Email Marketing

Experience Level

Copywriting

Expert

Brand Identity

Expert

Email Marketing

Intermediate

Work Experience

Social Media Director at Heritage Auctions

May 1, 2022 - Present

Led creative direction and copy development for cross-platform campaigns, ensuring captions, headlines, and stories reflected a consistent brand tone and purpose. Collaborated with design and marketing teams to concept and execute content that balanced visual appeal with engaging, conversion-oriented copy. Maintained consistent brand voice across social channels, email, and web—aligning messaging with broader company goals to strengthen community loyalty. Spearheaded award-recognized campaigns centered on storytelling and originality, increasing audience engagement and brand visibility. Mentored creatives on content strategy and community storytelling, improving team output quality and campaign cohesion.

Senior Social Media Creative Strategist at Heritage Auctions

February 1, 2021 - June 1, 2022

Wrote and edited high-performing content for digital campaigns, social posts, and email that drove measurable engagement and amplified brand narratives. Partnered with designers and photographers to produce cohesive visual and narrative assets tailored to audience behavior and platform dynamics. Transformed complex concepts into clear, compelling stories to enhance brand visibility and strengthen community connections. Streamlined internal creative workflows to improve content production speed and maintain editorial standards.

Social Media Specialist at Heritage Auctions

February 1, 2019 - February 1, 2021

Crafted daily social media copy and creative briefs for multiple brand channels, ensuring on-brand, audience-focused messaging. Managed social engagement with an authentic, conversational tone to grow community and deepen brand loyalty. Implemented content calendars and campaign strategies that increased impressions and audience engagement. Ensured all communications reflected the company’s core identity and aesthetic standards across channels.

Assistant Marketing Manager at Neiman Marcus

May 1, 2018 - December 1, 2018

Produced daily social media copy and creative briefs, supporting cohesive messaging across brand channels. Managed social engagement with an authentic, conversational approach to cultivate community and brand affinity. Executed content calendars and campaign plans that increased impressions and supported overall marketing objectives. Maintained alignment between social creative and the company’s brand identity and aesthetic standards.