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I'm Katrina Constantino, a digital-ready executive with over 23 years of experience guiding strategy, operations, and revenue growth across healthcare, telecommunications, FMCG, and education. I excel at building scalable digital processes, optimizing cross-functional workflows, and leading global distributed teams toward operational excellence.\n\nI thrive in remote-first environments, leveraging data-driven decision-making, stakeholder management, and virtual collaboration to drive product development, consumer insights, and market expansion. I’m results-oriented, with a track record of aligning partners across borders to deliver growth, efficiency, and innovation.…I'm Katrina Constantino, a digital-ready executive with over 23 years of experience guiding strategy, operations, and revenue growth across healthcare, telecommunications, FMCG, and education. I excel at building scalable digital processes, optimizing cross-functional workflows, and leading global distributed teams toward operational excellence.\n\nI thrive in remote-first environments, leveraging data-driven decision-making, stakeholder management, and virtual collaboration to drive product development, consumer insights, and market expansion. I’m results-oriented, with a track record of aligning partners across borders to deliver growth, efficiency, and innovation.

Katrina Constantino

Writer, Content Creator, Project Manager, +5

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I'm Katrina Constantino, a digital-ready executive with over 23 years of experience guiding strategy, operations, and revenue growth across healthcare, telecommunications, FMCG, and education. I excel at building scalable digital processes, optimizing cross-functional workflows, and leading global distributed teams toward operational excellence.\n\nI thrive in remote-first environments, leveraging data-driven decision-making, stakeholder management, and virtual collaboration to drive product development, consumer insights, and market expansion. I’m results-oriented, with a track record of aligning partners across borders to deliver growth, efficiency, and innovation.…I'm Katrina Constantino, a digital-ready executive with over 23 years of experience guiding strategy, operations, and revenue growth across healthcare, telecommunications, FMCG, and education. I excel at building scalable digital processes, optimizing cross-functional workflows, and leading global distributed teams toward operational excellence.\n\nI thrive in remote-first environments, leveraging data-driven decision-making, stakeholder management, and virtual collaboration to drive product development, consumer insights, and market expansion. I’m results-oriented, with a track record of aligning partners across borders to deliver growth, efficiency, and innovation.

Available to hire

I’m Katrina Constantino, a digital-ready executive with over 23 years of experience guiding strategy, operations, and revenue growth across healthcare, telecommunications, FMCG, and education. I excel at building scalable digital processes, optimizing cross-functional workflows, and leading global distributed teams toward operational excellence.\n\nI thrive in remote-first environments, leveraging data-driven decision-making, stakeholder management, and virtual collaboration to drive product development, consumer insights, and market expansion. I’m results-oriented, with a track record of aligning partners across borders to deliver growth, efficiency, and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Business Insights Manager – Business Development at Sacred Heart Hospital of Malolos

February 1, 2022 - May 1, 2022

Led initiatives for business expansion including satellite clinics, HMO packages, extended home treatment services, and enhanced ancillary support; built strategies based on ancillary performance and competitive landscape to drive growth.

Business Insights Manager – Business Development at Sacred Heart Hospital of Malolos (SHHM)

February 1, 2022 - May 1, 2022

Identified growth opportunities (including MPH inter-hospital partnerships), built cancer care packages with cost-benefit framing, piloted investments with environmental and financial analyses, grew online presence and lead generation, and supported cross-functional teams in capital allocation.

Head – Ancillaries at Commonwealth Hospital and Medical Center

January 1, 2022 - February 1, 2025

Drove 20% YOY revenue growth by launching new outpatient and specialty care programs, increasing patient volumes by 15% and outpatient satisfaction to 90% (Jan 2025). Led a 130+ member team; cut operational costs by 15% through utilization of existing manpower, process automation, smarter documentation, and AI-enabled policy development, ensuring 100% DOH and PhilHealth compliance. Strengthened physician partnerships to secure CAPEX and service enhancements, including a 300% increase in higher-revenue operating microscope procedures and higher referral volumes.

Head – Ancillaries at Commonwealth Hospital and Medical Center (CHMC)

January 1, 2022 - February 1, 2025

Drove 20% YOY revenue growth by launching new outpatient and specialty care programs; increased patient volumes; led a 130+ member team; cut operating costs by 15% through process automation and smarter documentation; strengthened physician partnerships to enable service enhancements and higher-revenue procedures; achieved 100% DOH and PhilHealth compliance.

Marketing and Business Insights Manager at Sacred Heart Hospital of Malolos

January 1, 2020 - February 1, 2022

Identified opportunities for business expansion, prioritized high-value services, and managed annual advertising budgets to strengthen linkages to Cardiology, Neurology, and other key services; led valuation of multi-million peso investments and negotiated external income streams.

Business Analyst at Sacred Heart Hospital of Malolos

February 1, 2019 - December 1, 2020

Integrated operational and financial feasibility studies (e.g., Hyperbaric Chamber, Shockwave Lithotripsy); supported priority opportunities with incentives for doctor engagement; grew outpatient Pharmacy MedExpress revenues by 335%.

Business Analyst at Sacred Heart Hospital of Malolos (SHHM)

February 1, 2019 - December 1, 2020

Delivered operational and financial feasibility for major investments (e.g., Hyperbaric Chamber, Shockwave Lithotripsy) and contributed to pricing and incentive schemes; supported new priority opportunities and doctor engagement.

Business Consultant at Sacred Heart Hospital of Malolos

February 1, 2018 - December 1, 2018

Led P&L development for Satellite Clinic and conducted fieldwork, doctor interviews, and pricing/quality analysis to support strategic decisions.

Business Consultant at Sacred Heart Hospital of Malolos (SHHM)

February 1, 2018 - December 1, 2018

Led P&L development for Satellite Clinic, built pricing and service quality databases for Lab, Dialysis, and CT Scan markets; expanded external client revenue streams including COVID vaccinations; advanced telemedicine platform development.

Writer Specialist at Black Card Books, Canada

January 1, 2017 - January 1, 2018

Ensured integrity of author manuscripts and marketing copy via rigorous style checks against Chicago Manual of Style, APA, and internal standards.

Consumer and Market Insight Assistant Senior Manager at Unilever-Selecta, Philippines

January 1, 2015 - December 31, 2016

Led strategic progress for multiple brands; increased market share, rationalized flavors, reduced out-of-stock and wastage, and optimized production line allocation.

Stills Category Specialist at Coca-Cola Bottlers FEMSA Phils., Inc.

January 1, 2013 - Present

Spearheaded product/category launch plans and facilitated go-to-market activities for category programs.

Stills Category Specialist at Coca-Cola Bottlers FEMSA Philippines, Inc.

January 1, 2013 - December 31, 2013

Spearheaded groundwork of product and category launch plans, coordinated with Finance and Procurement, and supported nationwide executions.

Market Research Manager at Singapore Telecommunications (Singtel)

January 1, 2013 - December 31, 2014

Philippines: set up online research panel Globe Collaborate; Singapore: led online panel studies and stakeholder management across mobile apps and services; delivered cross-border market insights.

Market Research Head at Coca-Cola Bottlers Phils., Inc.

January 1, 2007 - January 1, 2013

Supervised research innovations from national to area level, providing brand and consumer performance input for KPI reviews.

Associate Research Manager at Taylor Nelson Sofres (TNS), Philippines

January 1, 2007 - December 31, 2007

Implemented tracking and reporting for Procter & Gamble brands across laundry, fabric conditioner, and skincare categories.

Market Research Head at Coca-Cola Bottlers Philippines, Inc.

January 1, 2007 - December 31, 2013

Supervised research innovations from national to area level; provided brand and consumer performance input for CatMan operations and KPI reviews.

Client Service Executive at The Nielsen Company, Philippines

January 1, 2004 - December 31, 2007

Executed consumer category research for multiple brands and supported client teams with insights and reporting.

Monitoring and Evaluation Specialist and Division Account Manager at Department of Education, Philippines – Third Elementary Education Project (DepEd TEPP)

January 1, 2003 - January 1, 2004

Led extensive data analysis of national, regional, and provincial scores for major program evaluation.

Monitoring and Evaluation Specialist and Division Account Manager at Third Elementary Education Project – Department of Education, Philippines

January 1, 2003 - December 31, 2004

Led data analysis of national, regional, division, and district academic scores for the 20 poorest provinces, delivering performance insights with World Bank and JBIC support.